Apple celebrates a milestone: One billion iPhones sold worldwide since launch

one billion iphones billionth iphone
When Steve Jobs took the stage that January morning at Macworld 2007 to show off the original iPhone, he likely knew he had a certifiable hit in his hands. But even Jobs probably couldn’t fathom at the time that nearly a decade later the one billionth iPhone would be sold.

That’s exactly what happened Wednesday morning at Apple’s Cupertino, California campus. In an employee meeting, the company’s current CEO Tim Cook held up the milestone device for all to see, then lauded the company’s efforts, which have shaken up the smartphone industry and helped make smartphones mainstream.

“iPhone has become one of the most important, world-changing, and successful products in history,” Cook told attendees. “We never set out to make the most, but we’ve always set out to make the best products that make a difference. Thank you to everyone at Apple for helping change the world every day.”

Since its 2007 release, the iPhone has gone through 10 different iterations, with a total of 13 different models. Not every iPhone has been altogether different: Apple generally follows a biennial redesign strategy, and in the case of the 5C and the current iPhone SE, it brought back reworked older models in hopes of attracting more budget-conscious consumers.

That strategy has proved fruitful: While the 5C didn’t provide quite the success Apple had hoped for, a more feature-packed iPhone SE formed the backbone of yet another successful quarter for the company, with reports indicating as late as April that demand was still outpacing supply.

But no one can question Apple’s long-lived success with the iPhone line. Only Samsung’s Galaxy smartphone line has had similar staying power in a highly competitive smartphone market, and others have tried to copy Apple’s (and Samsung’s) success, but come up short.

Where does Apple go from here? The company’s trademark secrecy doesn’t give much to go on. What we do know is that the iPhone 7 is likely to launch in a little over a month, but it’s likely to be not much different than the current iPhone models. Wth reports indicating as many as 40 percent or more of iPhone owners would be eligible for an upgrade, it still could be a big release cycle for the Cupertino company.


You can now message businesses straight through Google Maps

Google has been updating Maps with a ton of new features over the past few months, and now it's back with another one -- the ability for users to message businesses directly through the Maps app.

The best protective iPhone cases to defend against dirt, dings, and drops

If you’re going off-road or work outdoors, it could be a good idea to invest in a tough case. These are our picks of the best protective iPhone cases for all iterations of the iPhone, from the iPhone XS to the 7.
Home Theater

A recent Twitter leak may show the upcoming AirPods 2 model

Apple plans to release new AirPods much the same as it does new iPhones, and a wireless charging case, water resistance, and better Siri integration are among the improvements we can expect in future models.

The best iPhone XR cases to keep your phone shiny and new

Apple's new iPhone range is the toast of 2018, with beautiful style and more power than you can shake a stick at. But beauty can often be fragile -- keep the damage to a minimum with the best iPhone XR cases.

The best iPhone deals for November 2018

Apple devices can get expensive, but if you just can't live without iOS, don't despair: We've curated an up-to-date list of all of the absolute best iPhone deals available for November 2018.

The Motiv smart ring is coming to 20 more countries and physical stores

Remember Motiv's activity tracking smart ring? It's back with a raft of new features that adds biometric identification and token authentication, all on a device that fits on your finger.
Product Review

With style and feature upgrades, Misfit's next-generation Vapor 2 gets it right

Misfit’s next-generation smartwatch, the Vapor 2, packs built-in GPS, a heart-rate sensor, and more, into a beautiful design that starts from $250. We take a closer look at the company's latest device.

All the Best Target Black Friday deals for 2018

The mega-retailer opens its doors to the most competitive shoppers at 6 p.m. on Thursday, November 22, and signs indicate that the retailer means business this year. We've sifted through all of the deals, from consumer electronics to small…

The MacBook is smaller, the MacBook Air is faster, but which is better?

This year, Apple's MacBook Air got a powerful internal upgrade, but the redesign makes it slimmer and lighter. So should you get the MacBook Air over the MacBook? We'll compare both notebook's major features and help you decide.

Best iPhone 7 Plus screen protectors to shield your big, beautiful display

Cracked screens are expensive to replace. Fortunately for you, we've rounded up what's available in terms of protection for Apple's large iPhone 7 Plus. Here are the best screen protectors you can buy.

New sensor from L’Oréal tracks UV exposure to keep your skin safe from the sun

L'Oréal has announced a new wearable sensor that attaches to your clothing and can track ultraviolet light. The sensor uses NFC instead of Bluetooth -- meaning it doesn't need a battery to work properly.

15 tips for keeping your vault-dwellers alive in ‘Fallout Shelter’

The wasteland can be an unfriendly place, if you don't know what you're doing. Here are 15 tips that will help your vault thrive in Fallout Shelter, including information on questing.

All the best Apple MacBook deals for Black Friday 2018

Shoppers looking for a new Apple laptop could find huge savings on a new MacBook come Black Friday. Retailers are offering discounts as much as $650 on select MacBook, MacBook Air, and MacBook Pro models this holiday season.

Apple discontinues AirPort Extreme, Time Capsule as it exits Wi-Fi router business

Apple is now officially no longer in the router business. The company had already stopped selling the AirPort Express, and now its retail stores and websites have stopped offering the AirPort Extreme and Time Capsule.