Samsung mocks Apple devotees (again) in possibly its oddest smartphone ad yet

Samsung Ad

Samsung has rolled out a few ads mocking Apple devotees in the last couple of years as it seeks to boost sales of its Galaxy handsets, but the one it released in Iceland recently will for many viewers be quite possibly the oddest yet.

Trumpeting the Galaxy S4’s support for the Icelandic language, the 56-second ad kicks off with a man in the middle of nowhere (ie. somewhere outside Reykjavik) sitting on a rock holding an apple. Judging by the way he’s tapping and swiping on the fruit, this confused-looking fella has been tricked into thinking it’s a handset – Apple’s handset, one assumes. Things go from bad to worse for the hapless protagonist when he tries to make a call on it.

Disappointed that it doesn’t appear to be functioning in the way he thinks it should, the guy gives a look of despair before throwing his head in his hands.

A message then shows up, which, according to Google Translate, means “Get a phone that understands you”. You might think you know what’s coming next, but the reality is, there’s no one on the entire planet who could possibly guess what’s coming next. Suffice to say, it involves more apples, some dancing ninjas and a bemused-looking ram (I know, I wasn’t even aware rams could look bemused until I saw this). A Galaxy S4 also appears.

The tagline is “Galaxy S4 understands Icelandic”, a language that would leave an iPhone feeling as confused as you after watching this ad. Specifically, the iPhone has no language or dictionary support (for predictive text and auto correct) for Icelandic, though it does have keyboard support.

Translated, the blurb that accompanies the video (below) on YouTube says, “[The S4] can control various functions and also allows you to write emails and text messages by speaking to the phone in Icelandic. Get a phone that understands you.”

Launched at the end of April, Samsung’s flagship handset has reportedly been selling well, crossing the 10-million mark in less than a month. However, whether the Korean tech company’s latest ad for the device results in a spike in sales in Iceland remains to be seen.

Product Review

How does the sleek MateBook X Pro hold up to the modern day competition?

Huawei impressed us with the MateBook X, a solid competitor to the 12-inch MacBook that beat Apple at its own game. Now, Huawei is taking a shot at premium 14-inchers with the MateBook X Pro, but it’s not without oddities – like a…
Mobile

Apple iPad Pro 11 vs. Samsung Galaxy Tab S4: Which top-tier tablet reigns supreme?

If you're in the market for a new tablet and you want something that can double up as a laptop in a pinch, then you owe it to yourself to check out the 11-inch Apple iPad Pro and the Samsung Galaxy Tab S4. We compare the two here.
Deals

The best iPhone deals for December 2018

Apple devices can get expensive, but if you just can't live without iOS, don't despair: We've curated an up-to-date list of all of the absolute best iPhone deals available for December 2018.
Deals

The best Apple Watch deals for December 2018

The Apple Watch has surged to prominence in recent years. If you're in the market for an iOS wearable, we've sniffed out the best Apple Watch deals available right now for all three models of this great smartwatch.
Deals

Pick up a pair of Apple AirPods alternatives for less than $50

Apple AirPods are some of the most sought-after wireless earbuds, but they certainly aren't cheap. Luckily, Walmart and Amazon both have some great Apple AirPod alternatives for sale, and you can still get them before Christmas.
Product Review

The iPad Pro is the best tablet ever. But don't sell your laptop just yet

Apple has unveiled a big redesign for the iPad Pro, slimming down the bezels, adding Face ID, and the ability to attach and charge the Apple Pencil. All of this comes at a high cost however, as the iPad Pro starts at $799.
Apple

Patent highlights Apple's sky-high ambitions for AirPower wireless charger

At its September event last year, Apple unveiled the AirPower -- its new wireless charging mat that will allow you to charge multiple devices at one time. It has not yet been released. Here's everything we know about the device so far.
Computing

Snatch Apple’s 2017 15-inch MacBook Pro for up to $1,200 off at B&H

The latest deal at B&H is offering up 2017 15-inch Apple MacBook Pros, in space gray and silver, with Intel Core i7 quad-core CPUs, 16GB of RAM, and AMD Radeon Pro 560 GPUs with up to 2TB of SSD storage.
Gaming

Apple Mac users should take a bite out of these awesome games

Contrary to popular belief, there exists a bevy of popular A-list games compatible for Mac computers. Take a look at our picks for the best Mac games available for Apple fans.
Business

Chinese court upholds Qualcomm's complaint that Apple infringed on two patents

Apple is following the FTC's lead and has sued Qualcomm for a massive $1 billion in the U.S., $145 million in China, and also in the U.K., claiming the company charged onerous royalties for its patented tech.
Mobile

5G’s arrival is transforming tech. Here’s everything you need to know to keep up

It has been years in the making, but 5G is finally becoming a reality. While 5G coverage is still extremely limited, expect to see it expand in 2019. Not sure what 5G even is? Here's everything you need to know.
Deals

Need a last-minute gift? Get an iPhone Wireless Charger for under $20

Whether you're looking for stocking stuffers or gift ideas, these deals from Mophie, Anker, and Yootech can get you a wireless charging pad for cheap. Don't settle for wired charging if you don't have to.
Computing

Looking for an Apple MacBook below $900? Woot has you covered

If you're looking for a great deal on an Apple MacBook, then Amazon's Woot may just have what you have been seeking. It has Macbooks available for only $810 with Intel M3 CPUs, 8GB of RAM, and 256GB SSDs.
Mobile

On a budget? We found the best affordable smartphones you can buy

Here are the best cheap phones for anyone working with a tight budget, whether you're a fan of stock Android or marathon battery life. Find out what you can get for under $500 or far, far less as we round up the best budget smartphones.