Sandisk introduces Cruzur Mini USB device

Cruzer Mini is one of the world’s smallest flash memory drives and uses the latest USB interface technology to achieve the maximum data transfer rates possible today.

Cruzer Mini already has started shipping to major retailers in the United States and Canada and SanDisk also expects to ship the product in August to many of its 50,000 retail outlets around the world. The portable storage devices initially are being sold in two capacities – 128 and 256 megabytes (MB) – with suggested retail pricing of $49.99 and $79.99. SanDisk plans to introduce higher capacity Cruzer Minis later this year.

USB flash drives are replacing floppy disks partly because of the limited capacity of floppies. A 256MB Cruzer Mini, for example, offers storage capacity equivalent to as many as 177 floppy disks.

Eric Bone, a SanDisk retail product marketing manager, said, “As USB flash drives become more commonplace in the market, industrial design will help differentiate the products. The sleek, customizable design of Cruzer Mini extends the family look of our original Cruzer USB flash drive and ImageMate™ reader product lines. Cruzer Mini can be slipped into a pocket or purse or worn around the neck for easy transport of personal computer data files, image files or video and audio between homes, offices, schools and other locations where one would like to take their personal files and information. Cruzer Mini ships with three decorative end-caps that fit over a unique “light-pipe” status indicator and the USB connector allowing owners to individualize their Cruzer Mini.”

Bone added, “We have also introduced Cruzer Mini with very attractive pricing because the USB drive market has grown rapidly and many people who already own a lower capacity flash drive now need a larger capacity storage device. We are trying to address the sweet spot of the market with these two capacities, and we think that this pricing will drive customers to higher capacity flash drives.”

Market researchers at NPDTechworld recently reported that U.S. retail sales of USB flash drives were 171,000 units in May, 2003. The units had a retail value of $11 million. Retail unit sales in the U.S. have been growing at more than 20 percent a month this year, according to the firm.

Cruzer Mini’s low profile (2.6 inches long, .79 inches wide, .48 inches deep) does not block most other USB ports when plugged in allowing customers to use those ports without any additional cabling. When the device is properly inserted, a large LED lights up. It also ships with a lanyard so the device can be worn around the neck. Cruzer Mini is “plug and play” with PCs and the Macintosh due to USB Mass Storage Class (MSC) compliance when used with Windows ME, Windows 2000, Windows XP, Mac OS 9.2.1+ and Mac OS 10.1.2+. A driver can be downloaded for Windows 98SE support.

SanDisk, the world’s largest supplier of flash data storage card products, designs, manufactures and markets industry-standard, solid-state data, digital imaging and audio storage products using its patented, high density flash memory and controller technology. SanDisk is based in Sunnyvale, CA.

The matters discussed in this news release contain forward looking statements that are subject to certain risks and uncertainties as described under the caption, “Factors That May Affect Future Results” in the company’s annual report on Form 10-K and quarterly reports on Form 10-Q, filed with the Securities and Exchange Commission. SanDisk cannot guarantee that it will succeed to manufacture competitively the Cruzer Mini or that its sales of Cruzer Mini will contribute materially to SanDisk’s revenues or profits. The companies assume no obligation to update the information in this release.

Mobile

5G phones make a lot of promises. Here’s what to really expect

There has been a lot of marketing copy expounding the potential benefits of 5G networks, but a lot less on the practical implications of 5G smartphones. There's a reason for that.
Product Review

Controversy has dogged the MacBook Pro lately. Is it still a good purchase?

The MacBook Pro is a controversial laptop these days -- and that's unfortunate. Due to some divisive changes Apple made to the functionality of the MacBook Pro, fans are more split. Does the 8th-gen refresh change that?
Gaming

Play your games whenever you want with a MicroSD card for your Nintendo Switch

The Nintendo Switch uses cartridge-based games, but its internal storage may fill up quicker than you would think. Here's what you should consider when picking out a MicroSD card to expand your Switch's storage capacity.
Computing

How to share an external hard drive between Mac and Windows

Compatibility issues between Microsoft Windows and Apple MacOS may have diminished sharply over the years, but that doesn't mean they've completely disappeared. Here's how to make an external drive work between both operating systems.
Computing

Problems with installing or updating Windows 10? Here's how to fix them

Upgrading to the newest version of Windows 10 is usually a breeze, but sometimes you run into issues. Never fear though, our guide will help you isolate the issue at hand and solve it in a timely manner.
Social Media

Here’s how to save someone’s Instagram Story to your phone

Curious about how to save someone's Instagram Story to your phone? Lucky for you, it can be done -- but it does take a few extra steps. Here's what you need to know to save Instagram Stories on both iOS and Android.
Mobile

Razer’s Wireless Charger will turn your desk into gamer heaven

The Razer Wireless Charger adds colorful flair to your desk or bedside table. It works with any phone that supports Qi wireless charging -- with some quirks -- but is it worth the high price tag? We take a look.
Computing

Stop dragging windows on your Mac. Here's how to use Split View to multitask

The latest iterations of MacOS offer a native Split View feature that can automatically divide screen space between two applications. Here's how to use Split View on a Mac, adjust it as needed, and how it can help out.
Deals

Need a new tablet? The best iPad deals for January 2019

In the wide world of tablets, Apple is still the king. If you're on team Apple and just can't live without iOS, we've curated an up-to-date list of all of the best iPad deals currently available for December 2018.
Mobile

Here’s how to download podcasts and listen to them on Android or iOS

Podcasts have become a cultural staple. Here's how to download podcasts and listen to them on your Android or iOS device, and which apps to use if you're looking to get the most out of the format.
Business

Apple banned from distributing some iPhone models in Germany

Apple is following the FTC's lead and has sued Qualcomm for a massive $1 billion in the U.S., $145 million in China, and also in the U.K., claiming the company charged onerous royalties for its patented tech.
Mobile

How to use iOS 12’s Passwords and Accounts tool to autofill passwords

Keeping track of all your passwords and accounts can be a real chore. If you use an iPhone with iOS 12, then you don't have to. Here's how to use iOS 12's own password manager to autofill passwords.
Wearables

The best Apple Watch bands and straps to stylize your timepiece

If you have an Apple Watch, you know how easy it is to take off the strap it came with, so why not buy yourself another one? Here, we've gathered the best Apple Watch bands we've seen so far. There's something for everyone.
Mobile

How to choose an iPad in 2019: A practical guide to Apple’s tablets

Selecting an iPad from Apple's lineup can be intimidating, but it doesn't have to be. Our comprehensive guide should put the numbers and specs in practical, easy-to-understand terms. Find your ideal iPad with the help of our guide.