Study: Apple beats Google as most likable company in the US

steve-jobs-holding-iphone-4-smileAmerica seems to be quite smitten with Apple despite the hit the company has taken with the recent Foxconn controversy. Apple shares continue to climb, notching above $500, and according to a new study, the company’s reputation beat out Google for the best corporate image in the country.

For 13 years, Harris Interactive has published its annual Reputation Quotient (RQ) study. The Harris poll draws from 17,555 people interviewed and surveys the reputations of the 60 most visible companies. RQ is comprised of 20 attributes which fold into 6 key dimensions which influence consumer behavior. The six dimensions used to measure RQ are: Social Responsibility, Emotional Appeal, Products & Services, Workplace Environment, Financial Performance and Vision & Leadership.

In the six reputation dimensions, Apple beat Google for #1 in Products & Services, as well as dominated the dimensions of Vision & Leadership, Financial Performance and Workplace Environment. In social responsibility, Apple took second place behind Whole Foods Market. The company also took fourth place in Emotional Appeal, behind Amazon, Kraft Foods and UPS.

Not only is Apple the belle of the image ranking ball, the company’s reputation score is unprecedented. In the 13-year history of Harris Interactive’s RQ study, Apple’s score of 85.62 is the highest Harris has seen among the most visible companies. Last years winner Google fell into the number two spot from 84.05 to 82.82. Amazon has jumped from rank eight to fourth; technology companies overall have enjoyed high public regard in the recent year.

The Apple company’s market cap, at $468 billion, is now more than $200 billion ahead of Microsoft, and still well ahead of Exxon’s $400 billion. Incidentally, Microsoft was ninth place in the reputation rankings with a 79.87, and ExxonMobil was at rank 51 with a score of 60.01. 

harris interactive

As American as Apple’s pie?

Apples piece of the pie is tied to the confidence and high regard the masses seem to have for the tech industry overall. In the Harris poll, the technology industry had the highest in positive reputation ratings (76 percent), while government (10 percent) landed in last place behind the tobacco industry (11 percent).

Interestingly, confidence in Apple and the Technology industry comes as general trust in corporate leadership has eroded. An indicator of the negative mood is the low number of elite RQ scores; only eight companies earned an “excellent reputation” by scoring an 80 or above which is a 50 percent decrease from the previous year. Executive VP of Harris Interactive Robert Fronk said, “Corporations are facing significant headwinds as they try to win and preserve consumer trust.”

The Harris study points out that the industries that have the worst reputations are perceived by the public to be hurting the US harris RQ industrieseconomy. For example, 75 percent and 70 percent of Americans, respectively, perceive Banking and Financial Services to be part of the problem. Companies like AIG, Goldman Sachs and Bank of America have below 50 RQ scores. The industries at the top of the reputation rankings, such as Technology and Retail, tend to be seen as helping the ailing economy.

Apples’ possible contribution to the ailing US economy has been debated. Last month, the New York Times published an article questioning Apple job’s abroad, citing that almost all the “70 million iphones, 30 million iPads and 58 million other other products Apple sold last year were manufactured overseas; the NYT article topped the piece with a quote from Obama asking why the work couldn’t “come home.” However, Apple has been credited by TechNet’s CEO Rey Ramsey with America’s new and rapidly growing app economy. Nearly half a million US jobs have been created so far by the new economy, which according to Ramsey, “had zero jobs just five years ago before the iPhone was introduced.”


Pick up a pair of Apple AirPods alternatives for less than $50

Apple AirPods are some of the most sought-after wireless earbuds, but they certainly aren't cheap. Luckily, Walmart and Amazon both have some great Apple AirPod alternatives for sale, and you can still get them before Christmas.

Beddit Sleep Monitor 3.5 now available on the Apple Store

The Beddit Sleep Monitor 3.5 is now available on the Apple Store for $150. The sensor strip, which is only 2 millimeters thin, automatically tracks a wide array of sleep data when placed under the user's sheets.

The best Apple Watch deals for December 2018

The Apple Watch has surged to prominence in recent years. If you're in the market for an iOS wearable, we've sniffed out the best Apple Watch deals available right now for all three models of this great smartwatch.

The best iPad deals for December 2018

In the wide world of tablets, Apple is still the king. If you're on team Apple and just can't live without iOS, we've curated an up-to-date list of all of the best iPad deals currently available for December 2018.

Protect your new iPhone with one of our favorite iPhone XR cases

Apple's new iPhone range is the toast of 2018, with beautiful style and more power than you can shake a stick at. But beauty can often be fragile -- keep the damage to a minimum with the best iPhone XR cases.

Don't know what to do with all your old DVDs? Here's how to convert them to MP4

Given today's rapid technological advancements, physical discs are quickly becoming a thing of the past. Check out our guide on how to convert a DVD to MP4, so you can ditch discs for digital files.

New Apple Watch begins saving lives one week after getting EKG feature

The Apple Watch Series 4 was updated almost a week ago with a new feature that allows users to take electrocardiogram tests -- and already it seems like the new feature is saving lives.

Apple's iOS 12.1.1 makes it easier to switch cameras in FaceTime

After months of betas, the final version of iOS 12 is here to download. The latest OS comes along with tons of new capabilities, from grouped notifications to Siri Shortcuts. Here are all the features you'll find in iOS 12.

The best smartphone stocking stuffers for a very techy Christmas

If you've got a tech-loving smartphone enthusiast to buy for, we can help you out. Here's a selection of top phone accessories that would make amazing stocking stuffers so you can have a very Merry Christmas.

Santa Claus is coming to town. Get ready with these Christmas apps

Like it or not, Christmas comes but once a year. Thankfully, we've got a list of the best Christmas apps to help get you into the holiday spirit, just in case you want to call Santa or become a Christmas elf.

These are the best smartwatches for everything from fashion to fitness

Tempted to buy a smartwatch? If so, then the growing number of great models available means you've got plenty to choose from. But which one should you pick? Here is our list of the best smartwatches.

Amazon slashes price of 2018 iPad to under $250 in time for Christmas

Whether you love Apple or prefer Android, this 2018 iPad 32GB tablet deal is rather tempting. If you're still on the hunt for gifts, then this deep discount from Amazon makes now an excellent time to pick one up.

How to use the ECG app, set up irregular rhythm notifications on the Apple Watch

The Apple Watch Series 4 is the best smartwatch iPhone owners can own, and it just got even better with the addition of the ECG app and ability to identify irregular heart rhythms. Here's how to set it all up.

5G’s arrival is transforming tech. Here’s everything you need to know to keep up

It has been years in the making, but 5G is finally becoming a reality. While 5G coverage is still extremely limited, expect to see it expand in 2019. Not sure what 5G even is? Here's everything you need to know.