Survey: Apple products now in half of all US homes

survey apple products now in half of all us homes march 2012We all know that Apple has grown over the years to become a company of such enormity that it now has more cash than it knows what to do with.

The results of a new survey out this week have revealed the consequences of its success in the consumer market, with half of all households in the US now owning at least one product made by the Cupertino company — that means over 55 million homes with at least one iPhone, iPad, Mac computer or Apple portable media player such as the iPod touch.

And get this — in the next year, 10 percent of those homes currently without an Apple product plan to get one.

The CNBC All-America Economic Survey polled 836 Americans by phone between March 19 and 22, questioning them about spending habits and other financial related areas.

survey apple products now in half of all us homes cnbcIt won’t come as too much of a surprise to learn that ownership of Apple products appears to be linked to income. The results of the poll revealed that 28 percent of those earning under $30,000 own at least one Apple product. In comparison, 77 percent of those on more than $75,000 have an iPhone or some such Apple device.


As for age and Apple-product ownership, the breakdown goes like this: 63 percent of those between 18 and 34 have an Apple device, which is the same figure for the 35 to 49 age group. Moving up the age scale and the percentage falls — 50 percent for the 50 to 64 group. Meanwhile, only 26 percent of those over 65 years of age have succumbed to the lure of Apple’s products, with the rest quite possibly thinking of a piece of fruit rather than anything relating to the Cupertino-based company when questioned for the poll.

On a regional basis, the survey found there to be more Apple-product owners on the West Coast compared to anywhere else in the country.


The poll even sought to discover if there is a link between political beliefs and ownership.

“Our survey also revealed the desirability of owning an Apple product appears to be something Republicans and Democrats can actually agree on,” CNBC reported. “About 56 percent of the members of each party have at least one, although a gap could soon open. Twenty-six percent of Democrats plan to buy an Apple product in the next 12 months, versus 19 percent of Republicans.”


So Apple can rest assured that market saturation is some way off, and even then, it knows that if it can keep on innovating, and people continue to have the disposable income, consumers — particularly Apple consumers — are quick to upgrade to the latest iteration of a device. Will there come a day when Apple products find their way into every US household, rather like the TV has managed to do? Hang on a minute……

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