Survey: iPad of most interest to tablet buyers, while Kindle Fire fades

ipad unboxed hands on photos of apples new tablet vs kindle fire  1When Amazon brought out its Kindle Fire tablet in November last year, industry watchers looked on with jaws slightly ajar as they waited to see if the smaller, cheaper, new tablet on the block from a firm that could create a buzz would have any impact on the market dominance Apple was enjoying with its iPad.

It looked promising for Amazon early on, with the Fire selling in large numbers in the run up to Christmas — although the e-commerce giant declined to release exact figures. Last month, however, jaws resumed their normal position as data from market analysis firm IDC suggested sales of the Amazon tablet have fallen sharply since the holidays. Meanwhile, Apple released the new iPad, cut the price of its iPad 2, and carried on selling its two tablets by the truckload.

According to the results of a new survey by research firm ChangeWave, it seems the current buying trends are set to continue.

Of the 2,893 North American consumers questioned, 7 percent said they were planning to purchase a new tablet in the next 90 days, and of those, 73 percent said it was most likely to be an iPad. A paltry 8 percent said they were most likely to opt for the Kindle Fire — down from 22 percent last November when the tablet first hit the stores — while 6 percent were most interested in a Samsung tablet.

“Kindle Fire planned buying is now down two-thirds since November 2011, and a clue to Amazon’s problem can be seen in the tablet satisfaction ratings of its owners,” ChangeWave said in its report, pointing towards data showing 81 percent of iPad 3 owners were “very satisfied” with their device, while a still impressive 71 percent of those with an iPad 2 were happy with theirs. In contrast, 41 percent of Kindle Fire owners said they were “very satisfied” with their tablet.

Of course, the Kindle Fire is only a shade over six months old and is yet to receive a refresh. Amazon will be hoping an updated device with improved features will garner more interest and boost sales, though if recent rumors turn out to be true, it’ll have to beat off the challenge of an iPad Mini.

According to ChangeWave, most analysts believe that if an iPad Mini is launched it’ll come with a 7-inch screen — the same as the Kindle Fire’s — and be priced $100 higher than the Fire at $299.

Where will those looking for a tablet put their money then?

Emerging Tech

Awesome Tech You Can’t Buy Yet: Robo sidekicks, AC for your bed, and more

Check out our roundup of the best new crowdfunding projects and product announcements that hit the Web this week. You can't buy this stuff yet, but it sure is fun to gawk!
Home Theater

Amazon’s next piece of hardware could turn your Fire TV into a DVR

Amazon is reportedly working on a new piece of hardware referred to as “Frank” within the company that would take on Tivo by adding DVR-style functionality to its Fire TV streaming devices.
Smart Home

Google may release a digital display smart speaker in time for the holidays

The new speaker will join Google's existing range of smart speakers, utilizing the voice assistant Google Assistant. The lineup currently includes the Google Home, the Home Mini, and the Home Max.
Mobile

Want to watch Netflix in bed or browse the web? We have a tablet for everyone

There’s so much choice when shopping for a new tablet that it can be hard to pick the right one. From iPads to Android, these are our picks for the best tablets you can buy right now whatever your budget.
Wearables

Apple considers making its own health-monitoring processors

Apple could be looking at making its own dedicated health tracking processors. These chips are dedicated to health-monitoring features on wearables, and could mean more health tracking features on the next Apple Watch.
Deals

Save hundreds with the best MacBook deals for August 2018

If you’re in the market for a new Apple laptop, let us make your work a little easier: We hunted down the best up-to-date MacBook deals available online right now from various retailers.
Computing

Australian student hacks into Apple, steals 90GB of data because he’s a ‘fan’

A 16-year-old student in Australia broke into Apple’s network multiple times for an entire year to download 90GB of “secure” data and access customer accounts. He did this because he was a "fan."
Mobile

Need a do-over? Here's how to factory reset an iPhone, from X on down

Resetting an iPhone can alleviate all sorts of software woes, and wipe away personal data should you sell your device or give it to someone else. Here's how to factory reset an iPhone from within iOS or iTunes.
Mobile

Here's how to use iTunes to make a customized ringtone for any iPhone

No one likes to pay for ringtones -- or anything else, for that matter. So hang on to your precious money and check out our comprehensive guide on how to make ringtones for an iPhone using iTunes.
Mobile

Sixth public beta of iOS 12 still lacks one key feature

At this year's Worldwide Developer Conference, Apple unveiled its latest operating system, iOS 12. From app updates to group FaceTime, ARKit 2.0, and more, here are all the new features in iOS 12.
Deals

Best Buy slashes the price of the iPad Mini 4 for its anniversary sale

Whether you're loyal to Apple or Android, the Best Buy anniversary sale has an offer you'll want to think about. From now until Saturday August 18, you can save $125 off the iPad Mini 4.
Mobile

Is your smartphone frozen? Here's how to reset your iPhone

You can do a lot with an iPhone, but if you ever run into an issue with it, the first thing you should do is restart it. In this guide, we tell you how to reset your iPhone, and explain how it differs from a factory reset.
Deals

Best Buy drops the price of MacBooks for its anniversary sale

It's not every day you see a MacBook sale like this, so you'll definitely want to consider these savings -- especially if you're a student. Students can save an additional $150 just by signing up for Best Buy student deals.
Deals

Walmart Back to College sale: Save big on computers, TVs, tablets, and more

Walmart's Back to College sale is your chance to score big discounts on name-brand electronics, so whether you're getting ahead of the new school year or just doing some shopping, we've picked out the best deals that can save you hundreds…