Survey: Kindle Fire owners happy with device, though iPad users happier

amazon-kindle-fire-handAmazon’s Kindle Fire tablet has been out a few months now and while reports suggest it’s selling well, Amazon has declined to give detailed information regarding precise numbers, going only so far as to say it sold a million units in December. An analyst at Barclays went further recently, claiming that the online retail giant had shifted around 5.5 million units over the holiday season, and estimating that it could sell as many as 18.4 million this year.

Amazon will be happy with such numbers, there’s little question about that. But are consumers happy with Amazon’s new tablet? Research firm Changewave decided to poll some of those who already own the device to see what they’ve made of it so far. While the sample size of 254 people is admittedly small, the results nevertheless give some insight into how the Kindle Fire is going down with buyers.

 More than half (54 percent) told Changewave researchers they were very satisfied with the tablet, with 38 percent claiming to be somewhat satisfied.

Changewave noted the difference between Kindle Fire owners and those with other tablets, saying, “While the 54 percent very satisfied rating for the Kindle Fire is considerably below the 74 percent rating of the industry leading Apple iPad, it is higher than the 49 percent average rating for all of the other tablet devices combined.”

survey kindle fire owners happy with device though ipad users happier apple other satisfactionAs for what users like most about their Kindle Fire, it may come as little surprise that its cost came top of the list, with 59 percent citing the $199 price tag as a big plus. Apple’s cheapest iPad, in comparison, costs $499.

Also scoring well in the likes category was its color screen, ease of use and the fact that there are a huge number of books available directly through Amazon’s online store.

survey kindle fire owners happy with device though ipad users happier likesOn the other hand, 27 percent of users said they dislike the fact there’s no volume up/down button on the device. Next in the dislikes category is the lack of a built-in camera. Short battery life and the lack of 3G capability were also cited as areas of disappointment.

survey kindle fire owners happy with device though ipad users happier dislikesThe best way for Kindle Fire owners to decide if they are satisfied with the device is to ignore what’s missing and focus instead on whether it gives them value for money. Of course, at $199 it has fewer features than the iPad, but Apple’s device costs $300 more. Sure, the Fire has no camera and no 3G capability, but for $199 can you really expect such features? Most users would have known this before purchasing the tablet, so as long as the user experience meets their expectations, they’ll most likely be happy with what they have.

The fact is, when you add together the survey’s figures for very satisfied and somewhat satisfied, you get a total of 92 percent satisfied to some degree with their Kindle Fire—pretty impressive for a first-generation device.

But what of the 8 percent? Perhaps these are disgruntled recipients of holiday season gifts who were expecting an iPad. Or people who’ve had a go on an iPad since buying a Kindle Fire and now wish they’d gone for the Apple device instead.

Either way, Amazon’s tablet appears to be doing well and if the analysts are proved right, will sell in big numbers in 2012. Amazon will no doubt be very satisfied.

Home Theater

Cutting the cord? Let us help you find the best service for live TV streaming

There's a long list of live TV streaming services available to help you cut the cord and replace your traditional TV subscription. Each is different in important ways, and this guide will help you find the best one for you.
Home Theater

From the Roku Ultra to the Fire TV Cube, these are the best streaming devices

There are more options for media streamers than ever, so it’s more difficult to pick the best option. But that’s why we're here. Our curated list of the best streaming devices will get you online in no time.
Deals

The best iPad deals for December 2018

In the wide world of tablets, Apple is still the king. If you're on team Apple and just can't live without iOS, we've curated an up-to-date list of all of the best iPad deals currently available for December 2018.
Deals

Score a refurbished iPad Air for just $120 with this exclusive promo code

Apple deals are fleeting, but for techies who want to score this great hardware on the cheap, buying refurbished is the way to go. If you're in the market for a tablet, then you're in luck: This refurbished iPad Air is now on sale for just…
Wearables

The Apple Watch Series 4's heart-monitoring ECG feature is now available

Apple officially unveiled the Apple Watch Series 4. From a larger display to a built-in electrical heart sensor, the latest device brings along some notable new features. Here's everything you need to know.
Mobile

Galaxy Watch vs. Apple Watch Series 4: Which one is the smartest?

The Samsung Galaxy Watch and the Apple Watch Series 4 are two of the best smartwatches available today. But which is better? We put the two watches head-to-head to find out which you should buy.
Mobile

Microsoft Outlook for iOS gets big redesign, with Dark Mode coming soon

Microsoft has deployed a huge redesign for its Outlook for iOS app, which includes new blue branding and some quality-of-life improvements. Dark Mode isn't included, but it's coming soon.
Mobile

The best weather apps for the iPhone

Don't rely solely on your local meteorologist to stay up to date on the weather. Take matters into your own hands with one of these weather apps, each of which brings something unique to the table.
Computing

These are the 5 best free antivirus apps to protect your MacBook

Malware protection is more important than ever, even if you eschew Windows in favor of Apple's desktop platform. Thankfully, protecting your machine is as easy as choosing from the best free antivirus apps for Mac suites.
Deals

The best Apple Watch deals for December 2018

The Apple Watch has surged to prominence in recent years. If you're in the market for an iOS wearable, we've sniffed out the best Apple Watch deals available right now for all three models of this great smartwatch.
Deals

The best iPhone deals for December 2018

Apple devices can get expensive, but if you just can't live without iOS, don't despair: We've curated an up-to-date list of all of the absolute best iPhone deals available for December 2018.
Mobile

5G’s arrival is transforming tech. Here’s everything you need to know to keep up

It has been years in the making, but 5G is finally becoming a reality. While 5G coverage is still extremely limited, expect to see it expand in 2019. Not sure what 5G even is? Here's everything you need to know.
Music

Apple Music may sign up more exclusive artists with purchase of Platoon

Apple purchased London-based Platoon, which is a startup that helps independent musicians get discovered by major labels. The acquisition may help Apple Music sign up more exclusive artists.
Mobile

Beddit Sleep Monitor 3.5 now available on the Apple Store

The Beddit Sleep Monitor 3.5 is now available on the Apple Store for $150. The sensor strip, which is only 2 millimeters thin, automatically tracks a wide array of sleep data when placed under the user's sheets.