The Daily review: Hands on with the first iPad-only newspaper

the daily review hands on with first ipad only newspaper  appThe old-timey concept of a paperboy peddling his way through your neighborhood at the crack of dawn pitching newspapers onto welcome mats is dead. If it didn’t die with child labor laws, the guy who now delivers your paper in an El Camino, or Internet, you can rest assured it died today with the launch of The Daily. Newspaper magnate Rupert Murdoch presented the world’s first iPad-exclusive digital newspaper at New York City’s Guggenheim Museum, where he pushed the glossy app as a revolution in journalism that would push the print industry forward into a fast-paced new age of Web media.

But is The Daily truly a breakthrough, or the last, $30-million gasp of a dying behemoth?

We put on our reading glasses, poured a cup of coffee and settled down with the inaugural issue to see for ourselves.

Why is The Daily any different from all the other media apps on the iPad?

If you own an iPad, it’s the first question you may ask. And a valid one. The answer is more about what’s going on behind the scenes than on your screen.

The Daily is the first newspaper presumptuous enough to charge consumers for content that only exists in bits and bytes. With the exception of Richard Branson’s iPad-only magazine Project, all the outlets hawking subscriptions on the iPad before (The New York Times, Wired, GQ, Popular Science) had roots in real paper, making it easy to pitch consumers the idea of paying for a digital alternative. Other media apps, like Slate’s, were free to download, merely offering cleaner versions of the same stuff consumers could get for free through a browser.

You can subscribe to The Daily for 99 cents a week, or $40 annually. Not exactly a wallet buster, but what is unique is the way you pay. The Daily is the first magazine to leverage a new feature of iTunes that allows you to pay for subscription apps through your iTunes account – no need to enter another credit card number. Besides making it easier for consumers to buy in, iTunes subscription billing will pass vital consumer information (like where you live) on to the magazines and newspapers, allowing them to build more accurate demographic information for advertisers, the same way they once did in print. The end result: More revenue for the media company, and hopefully better content for you.

the daily review hands on with first ipad only newspaper  carouselWelcome back to pages

After firing up The Daily, the app greets you with an iTunes-style carousel of pages that could almost pass for album art: page after colorful page in an ever-rotating lineup. Each comes from one of six sections: News, Gossip, Opinion, Arts & Life, Apps & Games, and Sports, which lie strung out across a bottom navigator, and tabbed at the top of each page in red for convenience.

Though you can give the carousel a whirl, it actually stumbles along with a bit of a stutter, and thumbing from front to back is a no-no here. You’re better off selecting an article and using the top scroll bar, which lets you jump to any point in the magazine with a finger wag, even if does suffer from the same latency.

In practice, every page layout looks exactly like what you might have expected from a magazine, but with a twist. Some pages begin with subtle animations. Others have videos embedded at the top, or panoramas you can click on to explore, say, a 360-degree view of Venice. In a fashion article, you can click “Buy Me” next to any item of clothing and indulge your most impulsive consumer desires on a whim (no accident we assure you). All the bells and whistles we’ve been promised from the next generation of digital media are present and accounted for. But not perfect.

With such an assortment of content lurking more than page-deep, some of it seems to get lost. For instance, an article on the new IFC series Portlandia included an embedded video clip of the show, photos embedded within the text, and – if you turn the iPad sideways – a separate gallery of full-screen shots with captions. Trouble is, there’s nothing to clue you in to the extra photos when you’re reading vertically, which left us with the uneasy feeling we had to tilt every interesting article sideways to see if there was “any more” lurking underneath.

The Daily also seems unsure of how to split up long articles. On half of them, you can scroll down off the first page as if you’re in a Web browser. It’s familiar, it keeps the format going, and it works. On others, you’ll need to leaf to the side for the next page, as if you’re reading a traditional magazine. It works too, but the inconsistency will have you hunting for arrows to see which way you need to drag for more. Designers should have just picked one style and committed.

Other options just aren’t easy enough to use. For instance, while you can listen to any article read out loud in a natural voice – a brilliant feature for car-bound commuters – you need to counter-intuitively jump out of an article back to the carousel to find a triangle button, which drops down another menu, which lets you hear it read out loud. How about an audio button in the top right?

the daily review hands on with first ipad only newspaper  hipsters a spitReading between the lines

The Daily’s approach to content looks something like Newsweek or TIME diced up into day-sized chunks. Breezier than The New York Times but more authoritative and less sensational than The Huffington Post, The Daily’s voice fits its hybrid medium.

Heather Havrilesky’s review of Portlandia, “Hipsters on a spit,” weaves the snark and everyman perspective of a blogger with the impeccable wordsmithing of an author allowed to tap out a review in more than the 23 minutes it takes to watch the show.

Steven Leckart actually found time to interview the CEO of WikiAnswers for his article on crowd-sourcing Q&A.

None of the splashy, colorful headlines (“FALLING PHARAOH”) are trying to game search engines with keywords.

This is the kind of writing, and design, Murdoch hopes to maintain with a pool of millions of readers paying a buck a week, and animated Pepsi ads floating between pages. And we like it.

Bringing back the good ‘ol days

Whether or not the 79-year-old newspaper titan can remains to be seen. Aside from its thoughtful content and slick (if initially flawed) interface, The Daily’s $40 annual price point may be its biggest selling point. A year of Newsweek costs $39 and only lands you one issue a week. A year of The New York Times hits the doorstep at a stiff $384.80. Heck, a single digital issue of GQ on the iPad costs $2.99. If you want to talk about the kind of writing worth paying for, The Daily actually makes good on the magic of digital distribution by offering a solid value. If you don’t consider opening Safari a competitor, that is.

The wealth of free content on the Web will remain The Daily’s biggest barrier. It may not come in an iPad-friendly rectangle, but you’ll still know which celebrity is dating which, the top 10 ways to everything, and find all the scathing rants you want on the next crooked politician.

Our advice for would-be buyers?

Try it. Murdoch wisely kicked off The Daily with a two-week free trial, so you can open it up with your morning coffee every day and see whether pay walls really are the wave of the future.


More screenshots of The Daily app

Product Review

Sleek and expensive, the Apple TV 4K will still delight the Apple faithful

Is Apple’s latest streaming set-top box a revolution, or too little too late? Find out in our Apple TV 4K review, and learn how this device wins in some big categories, but falters in others.
Computing

Confused about RSS? Don't be. Here's what it is and how to use it

What is an RSS feed, anyway? This traditional method of following online news is still plenty useful. Let's take a look at what RSS means, and what advantages it has in today's busy world.
Deals

Protect your iPhone or iPad with the IPVanish VPN, on sale through February

One of our favorite virtual private networks for iPhones and iPads, IPVanish, is now offering a huge discount on its two-year subscription as part of its 7th-birthday promotion. Read on to find out more about how this VPN works and how you…
Home Theater

Make the most out of your new Apple TV with these must-have apps

If you're looking to turn your fourth-generation Apple TV or Apple TV 4K into an all-in-one entertainment powerhouse, we can help you get started with this list of the best Apple TV apps you can download.
Mobile

Flip from portrait to landscape as we reveal how to rotate a video on iPhone

If you've accidentally shot a video in portrait orientation and you want to flip to landscape, then this is the guide for you. We'll explain how to use iMovie to rotate a video on your iPhone or iPad for free and suggest alternative apps.
Mobile

The 2019 iPhone could put a charge into your other Apple gadgets

While it's not been long since the last iPhones launched, rumors for the next iPhone are already surfacing. Apple's 2019 flagship could include a variety of upgrades ranging from a new design to enhanced features.
Deals

Amazon cuts prices on the Apple Watch Series 3 for Presidents’ Day

The Apple Watch Series 3 is seeing the same price cut we saw during the Amazon sale just last week. So if you're hoping to pick up an Apple Watch for less than $250, this $50 discount from Amazon can make that happen for you.
Deals

It’s time to check out the best Apple Watch deals for February 2019

The Apple Watch has surged to prominence in recent years. If you're in the market for an iOS wearable, we've sniffed out the best Apple Watch deals available right now for all three models of this great smartwatch.
Deals

Need a new tablet? Here are the best iPad deals for February 2019

In the wide world of tablets, Apple is still the king. If you're on team Apple and just can't live without iOS, we've curated an up-to-date list of all of the best iPad deals currently available for December 2018.
Computing

Chrome is a fantastic browser, but is is still the best among new competitors?

Choosing a web browser for surfing the web can be tough with all the great options available. Here we pit the latest versions of Chrome, Opera, Firefox, Edge, and Vivaldi against one another to find the best browsers for most users.
Deals

Apple brings back the iPhone SE with a $100 clearance discount included

Apple is offering the iPhone SE on their online clearance store once again. With discounts of $100, you can get a brand new unlocked iPhone SE for as little as $249. This offer is only available while supplies last.
Deals

Looking to upgrade? These are the best iPhone deals for February 2019

Apple devices can get expensive, but if you just can't live without iOS, don't despair: We've curated an up-to-date list of all of the absolute best iPhone deals available for February 2019.
Deals

From Air to Pro, here are the best MacBook deals for February 2019

If you’re in the market for a new Apple laptop, let us make your work a little easier: We hunted down the best up-to-date MacBook deals available online right now from various retailers.
Mobile

Apple stomps on one FaceTime bug, only to have another one appear

Having fixed a FaceTime bug that let users eavesdrop on calls, another issue with Apple's video chat app appears to have surfaced. It concerns adding people to group calls, though there is a workaround.