The iPad in Adjectives: Apple’s Most Descriptive Product Yet

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Steve Jobs and his Apple colleagues were extremely enthusiastic at their iPad event last week—so enthusiastic, they didn’t have one negative word to say about the Apple iPad. We think Jobs might have minored in psychology, because for those couple hours last Wednesday we were almost convinced that the iPad was the most beautiful, wonderful, amazing, phenomenal, great device ever. But then Jobs snapped his fingers and we snapped out of the positive reinforcement trance he had placed us under with those upbeat adjectives.

We weren’t the only ones noticing it either—the creative folks over at NeilCurtis.com noticed the trending positivity and took matters into their own hands. They edited the whole press conference to show the bounty of positive words the people at Apple had to say about their new tablet. Check out the video.



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