UK supermarket trials iPad shopping cart, sports fans targeted

uk supermarket trials ipad shopping cart sports fans targeted sainsbury s trolleyWhen we heard that British supermarket giant Sainsbury’s was trialing the use of iPads on its shopping carts, we thought perhaps it was so that food shoppers could gain quick and easy access to more information about products they were interested in, or to help keep track of the total cost of the cart’s contents.

But according to a Telegraph report, it seems as though that’s not the case. They’re actually intended for sports fans, so they can keep up-to-date with the latest news, or even watch live broadcasts of events. Sainsbury’s hopes that this will encourage sport-obsessed shoppers tied to the sports channels at home to actually climb out of the sofa and make their way to the local supermarket instead.

The custom-made carts are the idea of broadcaster Sky to promote its Sky Go service – a service which enables iPad owners to watch live sports events on their tablets.

For cart-pushers who become too involved in a sports game and so aren’t looking where they’re going, sensors on the front of the cart will sound a warning beep if the cart is about to roll into something. The special carts are also fitted with batteries with solar panels ensuring the iPads never run out of juice (even if the supermarket does).

Setwo Designs’ Ian Burgess, who designed the unique cart, said: “Being able to create a gadget that is practical yet innovative is often a challenge but I think with the trolley we’ve cracked it.”

He added, “The trolley can be used in the traditional way for shopping yet streams the latest sports news easily.”

One wonders if some shoppers will become so engrossed in a sports game that they end up just wandering mesmerized through the supermarket, eyes fixed on the screen, before arriving at the checkout with an empty cart.

At the moment, only one Sainsbury’s branch, in Kensington, London is testing out the cart. If the trial proves popular (ie. if the company discovers it’s getting more people through its doors), then Sainsbury’s shopping carts across the whole of the UK will likely come with an iPad attached.

[Images: Sky/Jack Barnes, via Silicon]

Mobile

We toured the Google Hardware Store pop-up in New York: Here’s what it’s like

To show off its slew of new products, Google is opening up pop-up shops in New York and Chicago starting October 18. You'll be able to buy products -- such as the Pixel 3 or the Google Home Hub -- at the Google Hardware Store.
Smart Home

Here’s everything you need to know about Amazon Prime Pantry

The marvels of the Internet have made it possible to do all your shopping from the comfort of your living room. Amazon Prime Pantry allows you to buy groceries and household items online. Here's more info about the service.
Social Media

Like a pocketable personal stylist, Pinterest overhauls shopping tools

Pinterest shopping just got a bit better with a trio of updates now rolling out to Pinterest. The first replaces Buyable Pins with Product Pins for more features, including knowing whether or not a product is in stock.
Mobile

Safeguard your new Apple smartphone with one of our favorite iPhone XS cases

If the iPhone XS is your next phone, then you’ll want to shop for some proper protection now. That glass sandwich design is all too easy to scratch or crack, so make sure you snag one of the best iPhone XS cases to keep it looking good.
Mobile

Need a do-over? Here's how to factory reset an iPhone, from XS on down

Resetting an iPhone can alleviate all sorts of software woes, and wipe away personal data should you sell your device or give it to someone else. Here's how to factory reset an iPhone from within iOS or iTunes.
Computing

Apple’s latest feature ensures MacOS apps are safer than ever

MacOS is mythically known for being more immune to viruses than Windows, but that doesn't mean there isn't room to make it safer. Apple is using an app notarization feature to protect users from downloading malicious apps.
Photography

Camera shootout! Testing the latest Pixel, iPhone, and Galaxy Note in real life

Which takes the best photos, the Pixel 3 XL, iPhone XS Max, Galaxy Note 9, or Pixel 2 XL? We put the cameras on all these top-notch phones through their paces to see which performs best in the real world, from low light to portrait mode…
Computing

Will Apple introduce a new MacBook at its Oct. 30 event? Here's everything we know

Whether it's called the MacBook Air or just the MacBook, Apple is highly rumored to introduce a new, affordable laptop in 2018. We discuss reports about upgrading displays, processors, sign-in features, and more.
Computing

Apple CEO demands Bloomberg retract its Chinese surveillance story

Apple CEO Tim Cook is calling on Bloomberg to retract a story alleging that Apple had purchased compromised servers that allowed the Chinese government to spy on Apple. Apple's investigation found no truth to the story.
Mobile

Sams's Club offers $100 gift cards for iPhone XR pre-orders

After months of rumors and speculation, Apple has finally taken the wraps off of the new iPhone XS, iPhone XS Max, and iPhone XR. Now that the phones are out, you might be wondering how you can get them for yourself.
Mobile

It’s about time! A USB-C magnetic charger for the Apple Watch has finally arrived

While most of the buzz surrounding Apple has been about the iPhone XR, the company also introduced a new Apple Watch accessory. Starting October 24, a USB-C magnetic charger will be available for purchase.
Deals

The best iPhone deals for October 2018

Apple devices can get expensive, but if you just can't live without iOS, don't despair: We've curated an up-to-date list of all of the absolute best iPhone deals available for September 2018.
Mobile

How to take great photos with the iPhone XS, Apple’s finest camera phone yet

The iPhone XS and iPhone XS Max feature the best cameras yet seen on an Apple smartphone, ready for you to get out and take great photos. Here's our guide to help ensure each shot you take is a winner.
Mobile

If you're light on memory, these are the best lite apps for Android and iOS

Looking to save data, storage, and reduce performance issues? Lite apps and Progressive Web Apps (PWAs) are the best options. Here's our roundup of lite apps and PWAs for all the most popular apps on the market.