What to Expect at Apple’s Press Conference This Wednesday

steve-jobs-apple-tablet

What do we expect from Apple’s press conferences? Let’s see, we’re going to go with Steve Jobs riding high on the back of an Asian elephant with a basket full of Apple tablets and he’s flinging them out into the Yerba Buena Center for the Arts Theater as the attending press jump and shriek in joyous glee.

No? Sounds a little off to you? Well let’s get some expert opinions about it then. We’ve been rather enjoying the build-up of suspense leading up to Wednesday’s press conference. There have been so many rumors floating around we thought we’d ask so of today’s leading tech experts what they expect will happen at Apple’s press conference this Wednesday in San Francisco.


What to expect from the event…

Our expert sources say there are two words that can sum up the announcement on Wednesday: “Apple tablet.” That’s it. These industry experts predict there will be no announcement of future iPhones or iPhone updates—this press conference on Wednesday has one purpose and that is to introduce the Apple tablet to the world. Sascha Segan, Managing Editor for PCMag Mobile, predicts this conference will make the tablet’s role in technology a lot clearer.

“Every mobile device manufacturer right now is coming out with some sort of tablet, and we’re still not sure what we are supposed to use these things for,” says Segan “Apple is good at communicating why we want something, and if any company can make sense of tablet PCs it’ll be Apple.”

Mukul Krishna, Global Director of Digital Media at Frost & Sullivan, has similar expectations of January 27th’s Apple event. Krishna also thinks the conference will be based around the Apple tablet announcement and that if Apple has other news in the works—like iPhone news—the company will stretch it out over a couple of months. “They don’t want to distract from the unveiling of the tablet,” claims Krishna. “Apple wants to keep consumers focused.”  In fact, Segan mentioned that most people in the mobile community—aka “phone people”—weren’t even invited to Apple’s event. Segan says most of the invites went out to the gadget-loving and laptop-lusting techies, once again making the iPhone update announcement moot.


What to expect from the tablet…

appletabletThere are some differing views between these analysts. Segan says the tablet will be a 10-inch, flat touchscreen device designed to be used mostly in the home to watch media, read virtual magazines, play games and “do some other cool trick that Steve [Jobs] will explain to us.” Segan thinks the tablet will be around $800, while Krishna says there will be more than one tablet device and they will have tiered pricing like Apple’s iPod collection.  Krishna predicts Apple will announce more than one tablet device—with varying sizes and configurations—because the company “often tries to please as many people as it can.” Krishna notes that he wouldn’t be surprised if there was a “supped-up” model that retailed for over $1000.

Both sources predict the tablet will be the ultimate multifunctional device that reaches all corners of today’s trendiest tech markets—with eReader capabilities, ultra-portability, and an excellent battery life.


What to expect from Steve…

Steve Jobs will not enter the press conference atop an Asian elephant—unfortunately. So what can we expect from good ‘ole Steve at this Apple press venture? Segan thinks the invitation says it all.  Segan predicts Jobs will debut some sort of creative component to the tablet as a main feature this press conference. The colorful and creative paint-splattered press invite is Apple hinting at something crucial, some new program for the tablet that allows people to creative and artistic. “Apple’s been trying to turn people into artists for years with its creative programs like Garage Band,” says Segan. “With the press invite, you have to suspect the tablet is going to have some creative component like something you can draw on and paint with in some way.”

Apple

Apple’s Netflix competitor Apple TV Plus headlines a barrage of new services

Apple's It's Show Time event in Cupertino, California, is officially over, with the tech giant announcing a new video-streaming service to compete with Netflix and Amazon, a new way to subscribe to paid news outlets, and more.
Movies & TV

Apple’s next big event is minutes away: Here’s what you can expect

Apple's next big event takes place on March 25 in Cupertino, California. The company is expected to make several announcements related to its services, including Apple TV, so follow our guide to get ready for the big event.
Movies & TV

Apple teases Monday’s big event with an early look into Steve Jobs Theater

Apple is gearing up for a big event on Monday where it's expected to unveil a video-streaming service. But more than 12 hours before it starts, the company has apparently already cranked up the event's livestream ...
Home Theater

Here’s how to watch Apple’s March 25 product reveal event live

It's almost here: Apple's much anticipated March 25 event, where it is widely expected to announce several streaming services, including on-demand and live TV with original programming. Here's how to watch it live.
Mobile

Check out 22 of the best iPhone 7 cases and covers for your shiny new phone

The iPhone 7 might be attractive, but it’s not rugged. To keep your device in pristine condition, you really need to think about proper protection. That's why we've rounded up some of the best iPhone 7 cases and covers available.
Movies & TV

Apple TV Plus streaming service recruits Hollywood A-listers to take on Netflix

Apple has an ambitious slate of original programming it has been developing, and now we know where we'll be able to see it. Apple confirmed its new subscription service, Apple TV Plus, and revealed some of the projects it will air.
Computing

Get a new 2018 Apple MacBook Air for $1,000 with Amazon’s latest sale

Online retailer Amazon is currently running a discount on select models of the MacBook Air 2018. You can bring one home starting at $1,000, a full $200 off the usual selling price.
Mobile

Apple's iOS 12.2 brings support for Apple News Plus and new AirPlay 2 features

After months of betas, the final version of iOS 12 is here to download. The latest OS comes along with tons of new capabilities, from grouped notifications to Siri Shortcuts. Here are all the features you'll find in iOS 12.
Mobile

Apple News Plus gives you access to more than 300 magazines for $10 per month

At Apple's services event, the company unveiled a new news subscription service called Apple News Plus. The service gives you access to more than 300 magazines and newspapers and costs $10 per month.
Home Theater

Apple’s new TV app: All of your shows, on (almost) every device you own

Apple is updating its TV App into a truly cross-platform one-stop shop for all of your movies and TV shows. It will appear on smart TVs and devices from Roku and Amazon, but there are still questions about features and price.
Deals

Need a new tablet? Here are the best iPad deals for March 2019

In the wide world of tablets, Apple is still the king. If you're on team Apple and just can't live without iOS, we've curated an up-to-date list of all of the best iPad deals currently available for March 2018.
Apple

Apple Pay will be available at 70 percent of U.S. retail locations this year

Apple Pay is growing rapidly, so we've built a list of all the vendors, retailers, and companies worldwide that plan to support Apple's burgeoning mobile payment platform or already do.
Home Theater

Powerbeats Pro: A first look at Apple’s new true wireless earphones?

Beats will reportedly release a true wireless pair of Powerbeats earphones next month. The second-generation AirPods received the new H1 chip, which is also expected to power the new Powerbeats, and an image has been revealed.
Mobile

Want to watch Netflix in bed or browse the web? We have a tablet for everyone

There’s so much choice when shopping for a new tablet that it can be hard to pick the right one. From iPads to Android, these are our picks for the best tablets you can buy right now whatever your budget.