White cars in demand and on the rise? Blame Apple, says BMW designer

White BMW

Regardless of whether you fly high the Apple banner, or have chosen to defiantly enlist yourself within the rank and file of the Android Army, the fact remains that Apple has had quite the influence on the smartphone world. Don’t believe us? Ask Samsung. But like any really successful company (Coca Cola, McDonalds, Starbucks) the degree of how successful you have well and truly become isn’t measured in mere dollar signs alone, but rather how far reaching the influence of your product is. According to a BMW executive, it is in this respect that Apple’s influence cannot be matched.

In a recent interview with Motoramic, BMW Designworks lead designer Sandy McGill declared that Apple’s influence extends far beyond trendy retail locations, smartphones, and tablets, but into the automotive industry as well.

How so? As it turns out, it’s a matter of color. For nearly a decade, silver has remained the top choice of automakers wishing to exhibit the finer qualities of their autos. Now, white has overtaken silver, a fact McGill attributes to the late Steve Jobs and Apple’s expansive influence, and the fact that many of Apple’s products, from the original iPod to the iPad, are all available in white. Even Apple’s old colorful and silhouetted commercials highlighted the Cupertino-based company’s iconic white headphones.

“Prior to Apple, white was associated with things like refrigerators or the tiles in your bathroom,” McGill said in an interview. “Apple made white valuable.”


Interestingly, and perhaps rather ironically, rumors have persisted for some time now regarding an eventual push into the auto industry from Apple. Speculation swirled prior to, and after, Steve Job’s death that the former Apple boss had cast more than playful glance at the automotive industry. J. Crew CEO and Apple board member Mickey Drexler hinted that those rumors were indeed true when he revealed during an interview that Steve Job’s “dream before he died was to design an iCar.” And earlier this month, Apple’s senior vice president of worldwide marketing, Phil Schiller, lent further credibility to the rumblings when he revealed during his testimony against Samsung that the electronics giant had considered entering the automotive arena prior to the release of the iPhone and iPad.

So in a way, it appears Apple has already influenced the automotive industry. They just didn’t realize it. And perhaps most annoyingly to those who vehemently opposed all things Apple, they did it without even trying.


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