White cars in demand and on the rise? Blame Apple, says BMW designer

White BMW

Regardless of whether you fly high the Apple banner, or have chosen to defiantly enlist yourself within the rank and file of the Android Army, the fact remains that Apple has had quite the influence on the smartphone world. Don’t believe us? Ask Samsung. But like any really successful company (Coca Cola, McDonalds, Starbucks) the degree of how successful you have well and truly become isn’t measured in mere dollar signs alone, but rather how far reaching the influence of your product is. According to a BMW executive, it is in this respect that Apple’s influence cannot be matched.

In a recent interview with Motoramic, BMW Designworks lead designer Sandy McGill declared that Apple’s influence extends far beyond trendy retail locations, smartphones, and tablets, but into the automotive industry as well.

How so? As it turns out, it’s a matter of color. For nearly a decade, silver has remained the top choice of automakers wishing to exhibit the finer qualities of their autos. Now, white has overtaken silver, a fact McGill attributes to the late Steve Jobs and Apple’s expansive influence, and the fact that many of Apple’s products, from the original iPod to the iPad, are all available in white. Even Apple’s old colorful and silhouetted commercials highlighted the Cupertino-based company’s iconic white headphones.

“Prior to Apple, white was associated with things like refrigerators or the tiles in your bathroom,” McGill said in an interview. “Apple made white valuable.”

icar-main

Interestingly, and perhaps rather ironically, rumors have persisted for some time now regarding an eventual push into the auto industry from Apple. Speculation swirled prior to, and after, Steve Job’s death that the former Apple boss had cast more than playful glance at the automotive industry. J. Crew CEO and Apple board member Mickey Drexler hinted that those rumors were indeed true when he revealed during an interview that Steve Job’s “dream before he died was to design an iCar.” And earlier this month, Apple’s senior vice president of worldwide marketing, Phil Schiller, lent further credibility to the rumblings when he revealed during his testimony against Samsung that the electronics giant had considered entering the automotive arena prior to the release of the iPhone and iPad.

So in a way, it appears Apple has already influenced the automotive industry. They just didn’t realize it. And perhaps most annoyingly to those who vehemently opposed all things Apple, they did it without even trying.

Movies & TV

Here's everything we know about 'John Wick: Chapter 3 -- Parabellum'

John Wick: Chapter 3 -- Parabellum, the third installment of the wildly successful action series that stars Keanu Reeves as a deadly assassin forced out of retirement, hits theaters in May 2019. Here's everything we know about it so far.
Movies & TV

From premiere date to footage: Here's all we have on 'Game of Thrones' season 8

With the eighth and final season looming, Game of Thrones fever has officially become a pandemic. Our list of all the relevant news and rumors will help make the wait more bearable, if you don't mind spoilers.
Home Theater

The best movies on Netflix in December, from 'Buster Scruggs’ to 'Roma'

Save yourself from hours wasted scrolling through Netflix's massive library by checking out our picks for the streamer's best movies available right now, whether you're into explosive action, witty humor, or anything else.
Movies & TV

The best shows on Netflix, from 'Haunting of Hill House’ to ‘Norsemen’

Looking for a new show to binge? Lucky for you, we've curated a list of the best shows on Netflix, whether you're a fan of outlandish anime, dramatic period pieces, or shows that leave you questioning what lies beyond.
Mobile

Unleash your inner artist with the best drawing apps for the iPad Pro

The best drawing apps for the iPad Pro turn Apple's robust tablet into a canvas worthy of a true artist. Here are 20 of our current favorites, whether you're looking to keep things simple or take your art to the next level.
Computing

Should you buy the affordable MacBook Air, or is the MacBook Pro worth the price?

Though they both share Retina Displays and similar keyboards, there are still some specs differences and other changes that differentiate the new 2018 MacBook Air and MacBook Pro. In this guide, we stack the two up against each other.
Mobile

Biometric phone unlocks can’t be forced by feds, says U.S. judge

Fingerprint and face unlocks used to not be protected by the Fifth Amendment, but that may soon change. A judge in California has ruled biometric unlocking methods of all kinds are protected in the same way as passcodes.
Mobile

C you soon? Rumors swirl of a USB-C port on 2019 iPhones

While it's not been long since the last iPhones launched, rumors for the next iPhone are already surfacing. Apple's 2019 flagship could include a variety of upgrades ranging from a new design to enhanced features.
Apple

Apple may be developing a new iPod Touch to woo younger users

Apple may be developing its first new iPod touch model since 2015 as it aims to capture younger users who are not yet ready for their own smartphone, and expand its overall listening base in the future.
Mobile

The iPhone XS Battery Case's battery has a smaller capacity than previous cases

Apple has been rumored to be working on a new iPhone battery case for the iPhone XS, iPhone XS Max, and iPhone XR. Now, those new cases are finally here, offering seven hours of extra use for each iPhone and are available for $129.
Mobile

Join the Apple club with our complete guide to switching from Android to iOS

If Android simply isn’t cutting it for you anymore, then you might be considering Apple’s warm embrace. Here’s how to make the switch from Android to iOS without losing your contacts, sleep, or hair!
Mobile

It’s back! Here’s how to switch to Twitter’s reverse chronological feed

Twitter has finally brought back the reverse chronological feed, allowing you to see your feed based on the newest tweets, rather than using Twitter's algorithm that shows what it thinks you want to see. It's easy to switch.
Mobile

Having trouble logging in? Here’s how to reset your Apple ID password

To use any of Apple's services, you need to have an Apple ID and know your password. Thankfully, there are ways to deal with forgotten passwords and regain access to your account. Here's how to reset your Apple ID password.
Mobile

Turn to these apps to help you in your next hunt for a job

Looking for a job can be a stressful experience, but these days, a simple mobile app can help you to find and apply for jobs all over the country -- here are some of the best job search apps for iOS and Android.