Will Digital Magazines Die or Deliver on Apple’s iPad?

will digital magazines die or deliver on apples ipad

If ever the print industry needed a knight in shining armor to reverse the world’s growing preference for blogs, online news and YouTube, it’s now. And if any device can don the armor and play the part, it’s Apple’s iPad.

While e-readers like Amazon’s Kindle gave spark to a sputtering print industry by closely replicating the book experience, Apple’s iPad promises to turbocharge it. Wired’s iPad demo depicts words that change before the eye with the virtual press of a button, cars that spin with a swipe, pages that slide across the screen like they’re on roller skates. VIVmag’s cinematic motion magazine feature drops text into a moving, three-dimensional film noir world that zips viewers between blocks of text through windows and walls, as if rooms were pages. A virtual copy of Sports Illustrated lets readers rearrange stories into the order they want, hear the roar of a stadium during a game, and drag players on their fantasy teams around on a whim.

Welcome to the next-generation magazine. But does any of this technology actually make magazines any better? Will animation, embedded video and mini games really save publishers, or we failing to see a gimmick dressed as a savior?

Go here to check out more videos on digital magazines.

Print Comes to Life

Before dismissing the “motion magazine” on hype alone, it’s worth exploring some of the amazing things they actually can pull off – and potentially could in the future.

L.A.-based photographer Alexx Henry has been at the forefront of the motion magazine craze, camera in hand, since the very beginning. The man who both Outdoor magazine’s first motion cover, and VIVMag’s provocative Sex Fears featurette, sees devices like the iPad opening a whole new door for storytelling.

“The iPad is all about potential. It enables a digital magazine to create new content and create motion content, to really break out of the boundaries they’ve been stuck in for so long.”

“The thing that I think is really exciting about the digital magazine experience is that it’s a combination of the curated experience – a journey that someone is going to take you on – and an experience that you can take yourself on,” Henry says. “It’s like somebody’s laying out a series of paths for you to go down. You can start down the path and you can continue down their path, or you can jump around and sort of have your own experience.”

The linear bundle of pages that used to land in your magazine every month has come unbound. You can not only explore stories in any order you want – as you may have already by flipping pages – but focus on what matters to you. Make the pictures you want to see, bigger. Explore a map of a place a writer is describing. Spin a table of statistics into a chart with the press of a button, or watch numbers from an article updated in real time.

“The iPad is all about potential,” Henry says. “It enables a digital magazine to create new content and create motion content, to really break out of the boundaries they’ve been stuck in for so long.”

But didn’t the Web break those boundaries ten years ago?


But try bringing a laptop to the beach. While HTML allowed creative types to break the rules of print, and applications like Flash allowed Web developers to push even further with richer, animated content, that was just software, still bound to the rigid restraints of a computer. To dismiss the iPad as a platform for motion magazines because computers can already do it is akin to dismissing the Kindle because computers with monochrome monitors could display readable text 30 years ago. Amazon has already sold over 3 million Kindles. Clearly, the package makes a difference.

Product Review

Sleek and expensive, the Apple TV 4K will still delight the Apple faithful

Is Apple’s latest streaming set-top box a revolution, or too little too late? Find out in our Apple TV 4K review, and learn how this device wins in some big categories, but falters in others.
Movies & TV

The best shows on Netflix right now (February 2019)

Looking for a new show to binge? Lucky for you, we've curated a list of the best shows on Netflix, whether you're a fan of outlandish anime, dramatic period pieces, or shows that leave you questioning what lies beyond.
Smart Home

Your office is a mess, and it’s making Marie Kondo cry. Here’s how to tidy it up

Here's how to "Marie Kondo" your office. If you've been inspired to remove clutter and create a minimalistic workspace that makes you happy and helps you focus on what matters, then we have ideas that you'll want to try.

A beginner’s guide to Far Cry New Dawn’s postapocalyptic Hope County

Far Cry New Dawn is yet another entry in Ubisoft's popular open world shooter franchise. But while it may feel quite similar in motion, the progression system is changed in a lot of ways. Our beginner's guide is here to help.

Amazon cuts prices on the Apple Watch Series 3 for Presidents’ Day

The Apple Watch Series 3 is seeing the same price cut we saw during the Amazon sale just last week. So if you're hoping to pick up an Apple Watch for less than $250, this $50 discount from Amazon can make that happen for you.

It’s time to check out the best Apple Watch deals for February 2019

The Apple Watch has surged to prominence in recent years. If you're in the market for an iOS wearable, we've sniffed out the best Apple Watch deals available right now for all three models of this great smartwatch.

Apple brings back the iPhone SE with a $100 clearance discount included

Apple is offering the iPhone SE on their online clearance store once again. With discounts of $100, you can get a brand new unlocked iPhone SE for as little as $249. This offer is only available while supplies last.

Need a new tablet? Here are the best iPad deals for February 2019

In the wide world of tablets, Apple is still the king. If you're on team Apple and just can't live without iOS, we've curated an up-to-date list of all of the best iPad deals currently available for December 2018.

Chrome is a fantastic browser, but is is still the best among new competitors?

Choosing a web browser for surfing the web can be tough with all the great options available. Here we pit the latest versions of Chrome, Opera, Firefox, Edge, and Vivaldi against one another to find the best browsers for most users.

Looking to upgrade? These are the best iPhone deals for February 2019

Apple devices can get expensive, but if you just can't live without iOS, don't despair: We've curated an up-to-date list of all of the absolute best iPhone deals available for February 2019.

From Air to Pro, here are the best MacBook deals for February 2019

If you’re in the market for a new Apple laptop, let us make your work a little easier: We hunted down the best up-to-date MacBook deals available online right now from various retailers.

Apple stomps on one FaceTime bug, only to have another one appear

Having fixed a FaceTime bug that let users eavesdrop on calls, another issue with Apple's video chat app appears to have surfaced. It concerns adding people to group calls, though there is a workaround.

With Galaxy S10e, Samsung unapologetically rips a page out of Apple’s playbook

Samsung's Galaxy S10e -- a new entry in the Galaxy S-series -- has a few things in common with Apple's lower-cost iPhone XR. From the price tag to the color, we take a look atthe similarities.

Protect your iPhone or iPad with the IPVanish VPN, on sale through February

One of our favorite virtual private networks for iPhones and iPads, IPVanish, is now offering a huge discount on its two-year subscription as part of its 7th-birthday promotion. Read on to find out more about how this VPN works and how you…
1 of 3