Any.g.ood? Will.i.am to launch iPhone add-on to boost camera to 14MP

will i am to launch iphone add on boost camera 14mpSongwriter, rapper, producer, DJ and self-proclaimed “chic geek” will.i.am is about to launch a piece of iPhone hardware that’ll  boost the handset’s pixel count to 14 million.

Will.i.am told the Telegraph the device comes with its own sensor and a better flash, claiming it’ll turn Apple’s smartphone into a “genius phone”.

The i.am+ camera clips onto an iPhone 4, 4S and 5, and those using it will be encouraged to share their pictures on their own profile page at the neatly named www.i.am domain.

Little information is known about the device just now – we’ll be furnished with more details when it’s officially unveiled at a press conference in London on November 28. As part of its marketing push, it makes an appearance in the music video for will.i.am/Britney Spears recent collaborative effort Scream and Shout.

But is the i.am+ add-on just a pointless gimmick aimed at die-hard fans of the musician, or a serious attempt to take smartphone camera technology to a new level?

With the iPhone 5 already equipped with an 8-megapixel sensor, one wonders how many owners will be hankering for a contraption which will add bulk and weight to their phone even if it does boost its megapixel count.

And of course, more pixels doesn’t necessarily mean better quality pics – we’ll want to know more about the sensor and precisely what it’s capable of to see if the i.am+ really brings something new to the iPhoneography arena. And what about phone memory? These pics are going to be taking up nearly twice as much space as those taken with the iPhone 5’s built-in camera, so you might have to be more choosy about what you snap and how you manage your images.

Will.i.am has long been into all things tech, and in 2011 was signed up by chip giant Intel as director of creative innovation.

The i.am+ camera will be the first of a series of tech products to launch with will.i.am branding, the musician told the Telegraph.

[Image: Lemonpink Images / Shutterstock]

Product Review

Nokia’s 3.1 Plus is an affordable phone that’s crippled by its camera

The Nokia 3.1 Plus is HMD Global’s first smartphone to be sold by a U.S. carrier in-store. It’s only available on Cricket Wireless right now, which underlines its focus on affordability. Should you buy a phone this affordable?
Mobile

Gorilla Glass 6 will cover the Xiaomi Mi 9's AMOLED screen

Xiaomi's next major smartphone release will be the Mi 9, and the company hasn't held back in giving us a good look at the phone, revealing the design, the camera, and a stunning color.
Photography

From DSLRs to mirrorless, these are the best cameras you can buy right now

From entry-level models to full-frame flagships, many cameras take great photos and video. The best digital cameras, however, push the industry forward with innovative sensors and improved usability, among other things. Here are our…
Product Review

Canon democratizes full-frame with the EOS RP, but keep your expectations low

At just $1,300, the RP is Canon's least expensive full-frame camera yet, but it was born into a world of high-end, high-cost lenses where it doesn't yet feel at home.
Computing

One of these monitors will look great next to your new MacBook Pro

Apple doesn't make its beloved Cinema Display monitors anymore, which makes finding the best monitor for the MacBook Pro more difficult. In this guide, we break down some of our favorites and offer something for every size and budget.
Mobile

Smartwatch sales soared in 2018, with Apple leading the charge

The NPD Group, a market research organization, has reported smartwatch sales soared in 2018. Apple is leading the charge, but it's clear there's still room in the market for competitors, as Samsung and Fitbit also did well.
Business

Apple loses battle to use Intel modems in Germany in latest clash with Qualcomm

Apple is following the Federal Trade Commission's lead and has sued Qualcomm for a massive $1 billion in the U.S., $145 million in China, and also in the U.K., claiming the company charged onerous royalties for its patented tech.
Mobile

Worried about extra data charges? Here's how to check your usage on an iPhone

It's common to get a little nervous about nearing data limits. Keep your peace of mind by checking how much data your iPhone is using. Our guide on how to check data usage on an iPhone helps you stay in control.
Mobile

New Apple patent hints clamshell-style foldable phone may be in the works

Apple has filed a patent for a foldable phone that suggests the company could be following in the footsteps of the likes of Samsung and Huawei. The patent describes a clamshell-style foldable phone with two separate sections.
Home Theater

Hi-res streaming audio service Qobuz arrives in U.S., threatens Tidal’s monopoly

For several years, Tidal enjoyed a monopoly on hi-res music streaming in the U.S. Now, French company Qobuz is here to offer some competition with a variety of monthly plans starting at $10 a month.
Mobile

Save space on your iPhone by turning off Live Photos in the camera app

If you want to save storage space on your iPhone or reduce the size of your backup for iCloud, then you should think about turning off Live Photos in the camera app. Find out exactly how to do it with our easy guide.
Computing

Don't know what to do with all your old DVDs? Here's how to convert them to MP4

Given today's rapid technological advancements, physical discs are quickly becoming a thing of the past. Check out our guide on how to convert a DVD to MP4, so you can ditch discs for digital files.
Mobile

How to perform a reverse image search in Android or iOS

You can quickly use Google to search, and reverse search, images on a PC or laptop, but did you know it's almost as easy to do in Android and iOS? We explain how to do it here, whether you want to use Chrome or a third-party app.
Mobile

Be careful who you bokeh, jokes Apple’s latest iPhone ad

With iPhone sales under pressure, you'd think there wouldn't be much to laugh about at Apple HQ. But the company has seen fit to inject some humor into its latest handset ad, which highlights the camera's Depth Control feature.