Yahoo’s desperation for Hulu will outweigh Apple’s interest

hulu biddingLike a kid that doesn’t want to be left out of the dodgeball game, Apple has thrown its hat into the Hulu acquisition ring. It joins the ranks of Yahoo, Google, and Microsoft, all rumored to be eyeing the online streaming service. Of course, the reality of these deals varies widely with public opinion leaning toward Yahoo being the successful bidder.

Yahoo’s lead isn’t the only reason that an Apple-Hulu acquisition is unlikely. According to AllThingsDigital, the business principles between the two companies aren’t in sync enough to make the deal work. Apple simply can’t get behind the free, ad-infused structure at the heart of Hulu. Despite Apple’s interest in connected TV and subscription-based content–not to mention the fact that purchasing Hulu would barely make a dent in its pocket–their ideal pricing models are just too different. Apple wants to sell and rent digital content, and Hulu would be abandoning its identity to quit it’s free, ad-supported, streaming.

But if the two companies can get past this, it may be an ideal partnership. Apple has something Hulu wants (subscription content) and Apple has something Hulu wants (devoted consumers –and lots of them. Oh, and ridiculously deep pockets as well). And Hulu could rest easy knowing its business wouldn’t be mismanaged or suffer because it was sold to a company that didn’t have consumers’ eyes and interest (ahem, Yahoo).

Microsoft was also an early contender and now an uninterested one. After the first round of bidding, the Redmond company decided it was done and pulled out. There’s always a chance Microsoft could jump back in to the acquisition talks though.

Amazon has also been dubbed an unlikely buyer after its initial interest in Hulu. The original outlook for an Amazon-Hulu deal was bright: Amazon could use the acquisition to bolster its young but growing digital content store, and Hulu chief exec Jason Kilar used to work at at the online retailer. It also had an edge over other early competitors, Google and Netflix, seeing as selling Hulu to these parties may not go over so well with the FTC. Given Google’s ownership of YouTube and its domination on Internet video, such an acquisition would likely draw some antitrust allegations. But apparently Amazon just isn’t willing to pony up the kind of cash Hulu is interested in.

Which leaves a handful of cable companies, and Yahoo, as the most likely buyers. Verizon, AT&T, and satellite TV company Direct TV are some of Yahoo’s competitors, but Yahoo might be the most desperate to get its hands on Hulu. Disappointing revenue and troubling investor relations continue to plague Yahoo, and bagging something as big as Hulu would give the company some stronger legs to stand on when it comes to challenging its rivals’ digital content offerings. Would it be enough to turn Yahoo’s struggles around? That remains to be seen, but there are some doubts given the downward spiral the company’s gotten itself into over the last few years. Thus far, no acquisition or company restructuring has been enough to return Yahoo to its former glory days. Further complicating matters for Yahoo is that fact that insiders tell BusinessInsider Hulu wants more than $2 billion, and that just might be out of range.

Computing

The new MacBook Pro scored a pathetic 2/10 for repairability. Does it matter?

Apple’s devices aren’t exactly known for their repairability, and the latest MacBook Pro has done nothing to change that, as repair experts iFixit have just given it a lowly 2 out of 10 score for repairability.
Mobile

It's still worth boarding this fleet of old flagship phones if you want to save

Do you really need to blow your savings to get the latest smartphone, or is it worth looking at the top phones from yesteryear? We highlight some old flagships that are still worth buying and discuss new budget phones as an alternative.
Movies & TV

Apple TV+: Everything we know about Apple’s Netflix-style streaming service

Apple has an ambitious slate of original programming it has been developing for its streaming service Apple TV+, and now we know some details about where and when we'll be able to see it. Here's everything we know about Apple TV+ so far.
Mobile

Free yourself! How to unlock a phone from the icy hands of your wireless carrier

Do you want to know how to unlock a phone through your carrier or a third-party service like DoctorSIM? Regardless of which way you want to go, we've compiled a list of requirements and methods for doing so.
Mobile

A.I. photo filters use neural networks to make photos look like Picassos

Artificial Intelligence apps put a novel spin on social network-style photo filters. Instead of just overlaying an effect, these photo filters use machine learning and neural networks to transform an image into a predetermined style.
Wearables

FCC filing reveals impressive specs for luxury Movado Connect 2.0 smartwatch

It's been a while since we saw a smartwatch from luxury watchmaker Movado, but that drought may be over soon. FCC filings for the Movado Connect 2.0 have surfaced, and they paint a picture of a high-spec smartwatch.
Deals

Amazon Prime Day deals are ending, but you can still get great bargains

Prime Day 2019 has come to an end for Amazon, but that doesn't mean the Prime Day deals are over. With deals from Walmart, Best Buy, and Amazon still going on, this massive shopping event is continuing on through the week.
Deals

Walmart extends Prime Day sale into Sunday: 4K TV, Apple, and Smart Watch deals

Prime Day 2019 has come to an end for Amazon, but that doesn't mean the deals are over. Walmart's Prime Day sale has been extended into the weekend. With 4K TVs, Apple Watches, and Nintendo Switch deals, there are great savings.
Deals

Walmart drops price of latest Apple AirPods down to just $145

Looking to flex with new AirPods? Walmart somehow still has the latest AirPods discounted to just $145 and available for next day shipping if you order in the next 10 hours.
Mobile

The best mobile collage apps, for when a single image or video just won't cut it

Today's collage apps combine images and videos into a crafted presentation complete with fonts, stickers, memes, and other elements that tells a story, instead of relying on a single iconic representation of a place or event.
Deals

Amazon hacks nearly $300 off the price of this 13-inch MacBook Air

Amazon is selling a 13-inch Retina display MacBook Air at nearly $300 off of its original price. In addition to a Retina display, this MacBook Air features 256GB of SSD storage and two Thunderbolt 3 ports.
Computing

Lost without Print Screen? Here's how to take a screenshot on your Mac

Whether you prefer to use keyboard shortcuts or applications such as Grab and Preview, this guide will teach you how to take a screenshot on a Mac. Once you know how, you'll be able to capture images within seconds.
Mobile

Text up a storm with the best messaging apps for iOS and Android

These days, most people tend to favor digital messages over phone calls. We have the best messaging apps that allow you to share photos and documents, send text messages, and more with end-to-end encryption.
Mobile

Seeking photo storage and backup in the cloud? Google Photos gets the picture

Google Photos offers free, unlimited photo storage in the cloud, making photos instantly accessible and sharable. Google also uses artificial intelligence image analysis to organize photos and videos, making them easy to search and edit.