You are what you wear: Swaag.it social lifestyle photo app makes lives, fashions ‘clickable’

swaag.it website

“Swaag” isn’t a noun. It isn’t a verb. It isn’t biased toward men or women, nor does it favor fashion over food. As its developers pitch it, Swaag is a platform for a person’s self expression, and an app that engenders a community of tastemakers. Users share the penchants, habits, quirks and tastes that make up who they are as individuals. For such an idealistic purpose Swaag.it, a new lifestyle iPhone app that was silently launched by co-founders, Peter Chun, Alex Burgel and Mark Bufalini, hits it out of the park.

There’s been a surge of interest in photography-based apps recently. Even Facebook realized that engagement rates with social photography trumps text. “Facebook’s largest user engagement feature has become photos,” Chun explained to Digital Trends. With this in mind, Facebook not surprisingly acquired Instagram, boasting over 50 million content users. “Instagram went deeper and not only made photos beautiful and social, but also ubiquitous.” But Instagram’s platform and its competitors have been serving two-dimensional experiences. Swaag.it is more than just a photography app. As Chun explains, “Pictures today are more than friends, family and parties. It’s a culture, lifestyle, expression and art.”

Swaag.it’s design is complex. The team went through dozens of design iterations until they could agree on the unisex, two dimensional interface, backed by a muted gray backdrop and white borders. It’s deliberately minimalistic and seeks to avoid unnecessary distractions from the core content: the images. But in its simplicity is the beauty of the app’s design and intuitive interface.

Swaag.it enables its users to share a piece of their lives and express their individuality through photography. You’ll find anything from bags and accessories, to shoes and full-body looks publicly shared with its community. “Style and fashion is a big part of how people express themselves, which is why we’re starting there. We have some exciting things we want to do to expand upon this,” Chun said. On occasion, photographs of food and even a gadget haul pop-up on the platform — non-fashion content is entirely welcome.

Each photograph taken using Swaag.it can be edited for saturation, contrast, enhancements, brightness, and ten filter effects, like other photo apps. But Swaag.it has added multiple levels of engagement with its users. “We’re adding a layer onto the photo experience, by enabling our users to engage with photos in a fun and unique way,” Chun said.

The images can be seamlessly tagged with the clothing brands exhibited in the photo and the platform offers a feed for discovering the popular shared images in a public feed, where users can peruse the latest street fashion trends, or simply seek inspiration for their next wardrobe.

swaag.it tagging

To add that extra level of engagement with its users, Swaag.it sports two gamification features. First, users can award sartorial“badges” like “Hipster,” Rocker,” and “Nerd Alert,”  to other user-generated images, thereby categorizing the style or trend of the fashion depicted in the photo.

swaag.it buttons

A second feature is “-VS-,“ a battle of preferences between styles, run by a community-based voting system. For example, users can allow Swaag.it users whether they prefer Air Jordans or Nike Air Force One. Users can even take to Swaag.it’s community to decide on whether an H&M or Zara fitted button down dress shirt would be preferable for a casual work day.

swaag.it battle

Swaag.it ultimately hopes that it will spur a cycle whereby users will share images, while its community will engage in the consumption of products tagged and shared by its community. “We’re making things that make up a person’s lifestyle and inspiration tangible, visible and ultimately clickable so others may consume and integrate these lifestyle elements into their own lives,” Chun said.

Swaag.it hopes to foster a community of tastemakers who are focused on sharing the very aspects of their lives that make them who they are. “Someone’s culture, their geography, music and perspective drive the small details such as accessories, hair styles, tattoos, bags and jewelry,” Chun said. “We want to provide a platform that enables people to share and discover these things.”

You can download Swaag.it from the iTunes store and watch the video below.

Emerging Tech

Capture app saves money by 3D scanning objects using iPhone’s TrueDepth camera

Capture is a new iPhone app created by the Y Combinator-backed startup Standard Cyborg. It allows anyone to perform 3D scans of objects and share them with buddies. Here's how it works.
Music

Here's our head-to-head comparison of Pandora and Spotify

Which music streaming platform is best for you? We pit Spotify versus Pandora, two mighty streaming services with on-demand music and massive catalogs, comparing every facet of the two services to help you decide which is best.
Gaming

Want to share your Xbox One games? Here's how to do it

Sharing games on modern consoles is possible, but it takes a few steps. Here's how to start sharing games on your Xbox One console, so friends and family can easily access your library.
Photography

Photographers can now customize the layout of Lightroom Classic controls

Tired of scrolling past Lightroom tools that you don't use? Adobe Lightroom Classic now allows users to reorganize the Develop panel. The update comes along with new sharing options in Lightroom CC, and updates to the mobile Lightroom app.
Computing

Costco members can cut up to $200 off MacBook and iMac price tags

Costco is discounting MacBook Air and MacBook Pro laptops by as much as $200 as part of a members-only sale. It also has deals on select MacBooks and iMacs, with optional Apple Care in most instances.
Mobile

Need to record calls on an iPhone? Check out our handy guide

Are you wondering how to record calls on your iPhone? It isn't as easy as you might think, but we'll walk you through the process of doing so with Google Voice, and identify several other apps and external voice recorders that can help.
Mobile

Leave the laptop at home, the iPad Pro is the travel buddy to take on vacay

The iPad Pro is a powerful tablet that's perfect for creatives and professionals. How does it fare when traveling with it as a laptop replacement? We took it on a two week trek in Japan to find out.
Mobile

Apple is spending $1 billion to hire up to 15,000 new employees in Austin

Apple has announced a series of expansions across the U.S. -- including a massive expansion to the company's Austin campus that will see it spending $1 billion to accommodate for up to 15,000 new employees.
Computing

Style up your MacBook Air with one of these great cases or sleeves

Whether you’re looking for added protection or a stylish flourish, you’re in the right place for the best MacBook Air cases. We have form-hugging cases, luxurious covers and padded sleeves priced from $7 to $130. Happy shopping!
Mobile

Ditch your smartphone for a year and win $100k from Vitaminwater

Vitaminwater is willing to part with $100,000 if you're willing to part with your smartphone partner for a year. Could you last for a year armed with only a 1996-era phone? Here's your chance to find out.
Deals

The best Apple Watch deals for December 2018

The Apple Watch has surged to prominence in recent years. If you're in the market for an iOS wearable, we've sniffed out the best Apple Watch deals available right now for all three models of this great smartwatch.
Deals

The best MacBook deals for December 2018

If you’re in the market for a new Apple laptop, let us make your work a little easier: We hunted down the best up-to-date MacBook deals available online right now from various retailers.
Deals

The best iPhone deals for December 2018

Apple devices can get expensive, but if you just can't live without iOS, don't despair: We've curated an up-to-date list of all of the absolute best iPhone deals available for December 2018.
Deals

The best iPad deals for December 2018

In the wide world of tablets, Apple is still the king. If you're on team Apple and just can't live without iOS, we've curated an up-to-date list of all of the best iPad deals currently available for December 2018.