Skip to main content

Drone maker DJI reportedly acquires majority stake in camera company Hasselblad

DJI M600 Drone Hasselblad A5D
Image used with permission by copyright holder
Amid the chaos of CES 2017, an interesting tidbit of information has come to light regarding Chinese drone manufacturer DJI and Swedish medium-format camera company Hasselblad.

According to “numerous, reliable” inside sources of photography website Luminous Landscape, DJI has quietly acquired a majority stake in Hasselblad. “Sooner or later, this will all become public,” says the website’s Kevin Raber. “Maybe now that I am spilling the beans, it will be sooner rather than later.”

In 2012, DJI announced that it had acquired a minority stake in Hasselblad. At the time, the reasons behind the investment were all but unknown.

Nine months later, the reasoning came to light when the companies unveiled the M600, a ridiculously impressive – and expensive – drone that combined DJI’s drone expertise with Hasselblad’s medium-format proficiency.

A look at the Hasselblad A5D camera aboard DJI’s M600 drone. Image used with permission by copyright holder

In an attempt to confirm DJI’s acquisition of a majority stake in Hasselblad, we reached out to both companies for comment. DJI and Hasselblad responded to us with an identical response reading: “We have no further news about DJI’s partnership with Hasselblad. We will continue to work together to push forward world-class imaging to creators around the world.”

According to Luminous Landscape, the acquisition came about when Ventizz, the venture firm that purchased Hasselblad in 2011, wanted to take a step back and remove itself from the Swedish camera manufacturer. As a result, Ventizz sold its stakes in Hasselblad to DJI.

DJI M600 Drone Hasselblad A5D
A look at the Hasselblad A5D camera aboard DJI’s M600 drone. Image used with permission by copyright holder

“It seems that everyone inside Hasselblad knows about this,” says Raber. But no one seems to be talking about it, let alone confirming the acquisition.

If these reports hold true, it could prove to be an interesting development for both companies. DJI is continually proving to be a force in the drone market, and Hasselblad holds decades of expertise in the art of creating high-performance, medium-format cameras.

Editors' Recommendations

Watch DJI’s video featuring Mini 3 Pro drone footage
The DJI Mini 3 Pro in flight over the ocean.

As expected, DJI unveiled the latest iteration of its smallest drone on Tuesday.

With its compact design and abundance of features, DJI’s Mini 3 Pro is an exciting new machine that looks set to attract a new wave of enthusiasts to drone photography -- and may even prompt some folks with larger Mavic machines to switch to the new Mini copter.

Read more
GoPro Hero 10 Black vs DJI Action 2 vs. Insta360 One RS: Clash of the action cameras
The Insta360 One RS with the 360 lens mod, DJI Action 2, and GoPro Hero 10 Black in a snow bank.

Some circumstances call for a camera that can survive whatever the world can throw at it, and for such situations, the clear choice is an action camera. While a DSLR or smartphone may shatter when dropped, or fizzle out and die when dunked in the briny deep, an action camera will endure all but the most extreme catastrophes. GoPro is by far the best known and most established action camera company -- so much so that you most likely identify action cameras as "GoPros."

However, there are more options available to consumers, with DJI and Insta360 throwing their hats in the ring with cameras that rival GoPro for the action camera crown. It’s a shockingly even match, and more a matter of which is right for you than which is best. I've spent the past year extensively testing the GoPro Hero 10 Black, DJI Action 2, and Insta360 One RS so that I can help you pick the ideal action camera.
With action cameras, an important factor to consider is how easy they are to use in the field. It’s important to be able to start and stop recording quickly and easily in adverse conditions. In this regard, the Hero 10 Black is the clear winner for a couple of reasons. Primarily, that great big record button on top is by far the easiest to find by feel, even with thick ski gloves on. The other two are fine in this regard, but I was never as sure of whether I had actually activated or ended recording with them.

Read more
DJI’s new Matrice 30 drone is a mean machine for specialists
DJI's Matrice 30 drone.

DJI has added another drone to its lineup, this one sporting “unprecedented power that fits in a backpack.”

The new Matrice 30 drone, unveiled by DJI on Monday, March 21, is aimed at specialist users rather than hobbyists and has its own docking/recharging station for autonomous missions.

Read more