You can now click to shop from YouTube ads

google ad controls
guteksk7/Shutterstock
YouTube’s nearly 1 billion active monthly users apparently aren’t enough to turn a profit for the company that reported $4 billion in revenue last year and $3 billion the year before. Google is launching shoppable ads on YouTube that will allow users to purchase products they see advertised straight from the pre-roll advertising on their favorite videos.

The new feature is called ‘True View’ and will enable clickable banners embedded in ads so that consumers may click to be taken to the products site. There will also be a list running underneath the ad listing the products a consumer is seeing, and links to buy them. The goal seems to be a more engaging advertising experience. If you’re watching a video for how to build a treehouse, you may see an add for a power tool, and along with a clickable button a few seconds in to buy that power tool. As it currently stands, users can skip ads that play before videos, which means YouTube won’t receive payment for that ad. This offers a chance to reel more people in.

YouTube TrueView

Google

Google’s announcement blog post reads:

“TrueView for shopping enables advertisers to scale the manual process of connecting individual products with individual videos. Thanks to the first-ever integration of the Google Merchant Center into video ads, advertisers need only connect their campaign with a Merchant Center feed to dynamically add products to their in-stream videos, customized for each user through contextual and audience signals like geography and demographic info.”

According to the blog post, companies like beauty supplier Sephora have already had success with the new feature, which worked “to drive +80 percent lift in consideration and +54 percent lift in ad recall, and an average view time of nearly two minutes.” Google has also said that since it knows “that 50 percent of views on YouTube come from mobile devices,” TrueView will be seamlessly integrated across mobile YouTube platforms as well.

Google has stressed that these purchases will not be taking place natively within YouTube, but will instead directed users outbound to the products own websites.

Product Review

The iPad Pro is the best tablet ever. But don't sell your laptop just yet

Apple has unveiled a big redesign for the iPad Pro, slimming down the bezels, adding Face ID, and the ability to attach and charge the Apple Pencil. All of this comes at a high cost however, as the iPad Pro starts at $799.
Computing

3DMark’s Port Royal lets you benchmark ray tracing on Nvidia’s RTX cards

UL is adding another benchmarking utility to its popular 3DMark suite to help gamers measure their graphics card's ray tracing performance. You'll soon be able to measure how Nvidia's RTX 2070, 2080, and 2080 Ti stack up.
Home Theater

Sling TV ramps up its base programming with Discovery Networks for free

Sling TV has grown a great deal since its launch. Now there are more channels and more packages to chose from, with prices to match, and more is being added all the time. Everything you need to know is right here.
Business

Marriott suffers breach of 500M guest records. Here’s how to protect yourself

A breach of the Starwood Preferred Guest loyalty program could have compromised the data of up to 500 million of its guests, Marriott says. While an internal tool only recently flagged the breach, the company believes the hack started in…
Computing

DJ Khaled and Mayweather Jr. charged with fraud over cryptocurrency hype

DJ Khaled and Floyd Mayweather Jr. and settled with the SEC over charges that they didn't disclose that they had been paid to promote a fraudulent initial coin offering for cryptocurrency platform Centra.
Smart Home

With ‘Backyard,’ Airbnb could change how houses are designed and built

Let the disruption continue: Airbnb's latest initiative is called Backyard and the company describes it as, "An endeavor to design and prototype new ways of building and sharing homes.”
Features

Where Toronto sees smart sidewalks, residents see ‘1984.’ So what now?

Google-parent Alphabet is partnering with Toronto to develop a new, smart neighborhood, but some are concerned about privacy and the company’s motives. Could residents derail the project?
Home Theater

AT&T’s new three-tiered streaming service will include movies, possibly HBO

AT&T has laid out new details for its planned streaming service that's set to launch in 2019. It will include three different price tiers, and will feature movies, original programming, and content from its acquisition of Time Warner.
Social Media

Ride the rails and share your stories with Amtrak’s new social media residency

Amtrak is looking for travel fans with a knack for telling stories on social media. The new Amtrak social media residency program wants amateur travelers to share photos, video, and written content from aboard long-distance trips.
Computing

A second Wells Fargo glitch results in the foreclosure of more homes

A computer error has struck Wells Fargo once again, resulting in hundreds more homes being mistakenly foreclosed after a first glitch was reported in August. To compensate one customer, the bank sent a check for $25,000.
Mobile

Sprint confirms it will launch a 5G smartphone with Samsung in 2019

Like other carriers, Sprint is working hard on bringing the next generation of cellular connectivity to customers. In fact, the company has even announced that it's working with HTC and Qualcomm on a new 5G smart hub.
Mobile

Samsung partners with AT&T to create a multi-band 5G smartphone for late 2019

Ready to experience a radical transformation in mobile communication? AT&T is launching mobile 5G in cities across the country over the next few months. Here's everything you need to know about the AT&T 5G rollout.
Mobile

Qualcomm's 3D Sonic fingerprint sensor could make your next phone more secure

Almost exactly a year after the launch of the Snapdragon 845, Qualcomm took the wraps off of its next-generation mobile platform, the new Snapdragon 855. The new chip puts an emphasis on A.I. performance.
Movies & TV

Movies Anywhere service adds Comcast films to its library and devices

Movies Anywhere lets you watch movies purchased from different services all in one place, and it just got even better with the addition of Comcast, which joins Microsoft, Amazon, iTunes, Google Play, Vudu, and FandangoNow.