Google has a little-known project that identifies, works with promising startups

Trusted Contacts
What makes a successful startup successful? Google is trying to figure that out with a somewhat unknown effort called Project Sand Hill, which is designed to identify ultra-successful startups before they reach that elite level.

What happens after these startups are identified? The Sand Hill team helps get them acquainted with Google, of course. According to a report from Wired, the team will help develop an Android app for the startup, get it connected with Android Pay, and get it on Maps, Google ads, and the other Google services that could be helpful to the startup and make Google a little cash in the process.

Of course, Sand Hill isn’t the only arm of Google designed to find skyrocketing startups — the company also has Google Ventures, aimed at finding startups in which to invest money. Project Sand Hill, however, isn’t aimed at investing — it’s aimed at tracking. As project head Suman Prasad said in the Wired report, startups are increasingly growing very quickly — and Google wants to get to them before they become a household name.

The project makes sense for Google — the company is always trying to keep itself current and fresh, even going as far as to completely restructure itself to do so. The company is obviously trying to create its own “moonshots” on the inside, but Sand Hill is looking for the moonshots outside of the company. The project could also lead to Google acquisitions.

There are a number of growing companies that are part of the program, including the likes of MyFitnessPal, Hotel Tonight, and Eventbrite. Some of the companies in Project Sand Hill have reportedly even become what they call “unicorns,” or companies valued at over a billion dollars. One such company is a small startup that goes by the name Lyft.

It will certainly be interesting to see how Google influences the tech landscape in the near and distant future — but if it wants to remain a big part of the technology world, keeping an eye on innovative startups is a good start.

Movies & TV

11 Hollywood heavyweights who jumped from the big screen to the small screen

From Julia Roberts and Meryl Streep to James Franco and Mahershala Ali, lots of Hollywood A-list actors with successful film careers are flocking to television projects during the second Golden Age of Television.
Movies & TV

Stranger Things season 3 is coming! Here’s everything we know so far

With a sophomore season as strong as its first, Stranger Things is now moving on to season 3. Here's everything we've learned so far about the Netflix series' upcoming third season, premiering in July 2019.
Emerging Tech

Awesome Tech You Can’t Buy Yet: Write music with your voice, make homemade cheese

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Emerging Tech

Don’t get burned! How to back crowdfunding projects the smart way

In the world of crowdfunding, there’s no such thing as a sure thing. There's a million reasons why a project might fail. But with this handy guide, you'll be able to spot the signs of a sketchy project and decrease your chances of getting…
Mobile

Why premium is the most overused, and least understood, word in tech

Everyone has heard the word premium, and many of us will have purchased a premium product, but what does premium actually mean, and why is it used so much in tech? Here's why it's so popular.
Business

4 women innovators who are using tech to help others live better lives

Meet four women leaders who are not only at the forefront of technology today, but also using tech — from robotics and medicine to food and undergarments — to help others.
Business

Captain Marvel continues to soar at the box office with huge second weekend

Captain Marvel blasted into theaters in a big way a week ago, and Marvel's first female-led solo superhero movie is showing no signs of slowing down after a big second week in theaters.
Business

Bags with brains: Smart luggage and gadgets are making travel smoother

The bag you use to tote your stuff can affect the experience of any trip. In response, suitcases are wising up, and there are now options for smart luggage with scales, tracking, and more. Here are our favorite pieces.
Business

British Airways’ new Club Suite for business class comes with a door

British Airways is going after a bigger slice of the business class market with the imminent launch of the Club Suite. The plush seating option offers a more private space as well as an easier route to the bathroom.
Movies & TV

Disney completes its $71.3 billion purchase of 21st Century Fox

Now that Walt Disney Company has closed its $71.3 billion purchase of 21st Century Fox's movie and television assets, what does this future hold for franchises like X-Men, the Fantastic Four, The Simpsons, and the rest?
Business

Patreon is having another go at changing the way it charges creators

Patreon messed up pretty badly the last time it tried to change its payment system. Now it's having another go, though this time the changes mainly affect future sign-ups rather than its current community of creators.
Cars

Waymo boosts robo-taxi plans with new service center in Arizona

Waymo has announced plans for a facility in Phoenix, Arizona, that will help to service, maintain, and grow its fleet of autonomous Waymo One cars. The vehicles operate as part of the company's robo-taxi ridesharing service.
Mobile

Google hit with another fine by the EU, this time for $1.7 billion

Google has been fined for the third time by the EU, this time for breaching antitrust laws by requiring third-party websites using its search function to prioritize its ads over competitors.
Home Theater

ESPN Plus scores the exclusive rights to UFC Pay-Per-View events

If MMA is your game, then ESPN Plus is now a very important player. The Disney-owned service locked up the exclusive rights to UFC Pay-Per-View events, a deal that will last through 2025 in the United States.