Mozilla acquires Pocket as it again looks to succeed in the mobile arena

mozilla pocket acquisition
Mozilla has had a rough time in the mobile world. While Firefox is a relatively popular internet browser, even on mobile, the company has wanted to take things further for a while. It even tried to launch its own mobile operating system, called Firefox OS, which ultimately failed.

Now, it looks like the company will make another attempt at success in the mobile arena. Mozilla has announced its acquisition of Pocket, a nine-year-old company that builds tools for saving online content to view later. The terms of the acquisition have not been disclosed.

According to Mozilla, Pocket will continue to operate as an independent subsidiary, and help bring Mozilla to mobile. Pocket itself boasts a hefty 10 million monthly active users, and it could end up being an important part of Mozilla’s business. That’s if it leverages the platform for things like advertising and premium subscriptions.

“They’re adding fuel to our rocket ship. We have worked closely with Mozilla as we partnered with their Firefox team, and established a deep trust with their team and vision,” said Pocket in a blog post. “They have extraordinary resources, global scale, and reach to put Pocket in more places, and help us build an even better product, faster.”

This isn’t the first time that Pocket has entertained the idea of an acquisition. In 2011, news broke that Evernote was considering buying the company, when it was still known as Read It Later. That acquisition offer was later rejected when CEO Nate Weiner found out that Pocket was likely to be integrated into Evernote’s offerings rather than remaining a stand-alone service.

We may not hear much from Pocket in the next few months. Weiner said the company won’t make any major changes to its business this year, but over time it will assist Mozilla in its so-called “content graph” effort.

Home Theater

Apple Music recommendations could get superpowers thanks to latest acquisition

Following the approval of its Shazam acquisition, a new report has surfaced saying that Apple has acquired music analytics firm Asaii, with its founders now members of the Apple Music team.
Home Theater

Don't need sports or local channels? Philo can save you some dough

Philo is a super-affordable live TV streaming service, with an impressive channel list and feature set. With more hardware support and greatly improved TV Everywhere features, the service is now even easier to recommend.
Home Theater

What is Hulu with Live TV? Here’s everything you need to know

Hulu with Live TV is a different take on a live TV streaming service, directly integrating live TV into the Hulu app you already know and perhaps love. We've put together a guide with everything you need to know about the service.
Mobile

Pocket transforms articles into podcasts with an assist from Amazon

Read-it-later app Pocket is adding an option to turn articles into easily navigable podcasts with its new app redesign for iOS and Android. The feature relies on Amazon's voice-to-text service Polly.
Photography

Apple acquisition points to possibility of easy background removal in photos

According to a Danish newspaper, Apple now owns a company that uses machine learning to remove or replace the background on photos and videos. Spektral's website says it is working to bring the A.I. background removal to smartphones.
Cars

Going my way? Waze takes its carpooling service nationwide

Following a tentative rollout over the last two years, Waze is now expanding its carpooling service to all 50 states, offering drivers a chance to fill their spare seats with riders heading in the same direction.
Business

Singapore reclaims longest flight, but could you sit on a plane for that long?

Singapore Airlines has reclaimed the record for the world's longest commercial flight with a service it scrapped five years ago. The first flight takes off from Singapore on Thursday and takes nearly 19 hours to reach New York.
Movies & TV

‘Venom’ devours the box office competition with monstrous second weekend

Sony Pictures anti-superhero movie Venom won the weekend box office for the second straight week, beating musical drama A Star is Born, as well as three new releases that made it into the weekend's top ten movies.
Mobile

OnePlus charges into U.K. carrier stores, leaving online-only start in the past

OnePlus's next phone, the OnePlus 6T, will be more widely available than any OnePlus phone before it, as the company has announced major deals with retailers in the U.K. The device launches on October 30.
Mobile

Google will start charging Android manufacturers to use its apps in Europe

Google announced that it will be charging Android device manufacturers in Europe a licensing fee to use its apps and services. The announcement comes as an effort to comply with new European Commission regulations.
Emerging Tech

This gadget lets you sleep on airplanes without snuggling a stranger

Odd gadget, or a hug for your face? The Napup Fly+ is a travel pillow, sleep mask, and personal speaker system all rolled into one, attached to the back of the headrest to hold your head up.
Smart Home

Amazon has an even dozen new smart devices. Here’s how to order

Amazon's hardware announcement meant a whole bunch of new Amazon Alexa gadgets. From a microwave to stereo equipment, here is the complete list of devices that were announced, as well as reviews for some.
Deals

The best accounting software for your small business

Small business owners looking for accounting software have a variety of options at their disposal. And this guide will help them find the best solutions, from Quickbooks Online and Freshbooks to AccountEdge and Zoho Books.
Home Theater

Facebook might be planning a streaming box for your TV that watches you back

Facebook is reportedly working on a piece of streaming media hardware for your living room with a built-in camera for video calls, something people may not want given the company's recent controversies.