No smartphone processors from Sony confirms CEO Kazuo Hirai

sony ceo confirms company wont be making its own mobile processors sonykaz
Since becoming president and CEO of Sony back in 2012, Kazuo Hirai has taken a number of measures to consolidate the Japanese firm’s strengths and to cull its weaknesses. He cut back on the company’s TV ventures and continued the consolidation of its smartphone business, and in that latter respect, things have gone quite well. The firm has certainly helped push others to develop waterproof phones which I think we all can appreciate.

However, despite a consistent drive to move things in-house, Hirai has now confirmed that Sony will not begin producing its own smartphone processors. And this comes straight from the horse’s mouth, via an interview with PCOnline. While Hirai acknowledged contrary rumors, he said that Sony would continue to push features like 4K video and a further optimization of its product line.

He also hinted at potential adjustments to the Z line’s user interface to make it easier to use in the future.

Related: Xperia Z5 Premium goes on sale in the UK today for £600 off contract

Perhaps the most competitive aspect of what Sony is working on in the mobile game however is what it calls its ‘defensive,’ strategy, which is related to its pricing structure. This could mean Sony begins offering a wider range of smartphones in the future to cater to a wider audience, or that it begins aggressively targeting competitor smartphones with price cuts.

For Hirai though, improving the smartphone offerings from Sony as well as driving the resurgence of sectors like the television market, is just one aspect of his strategy, and he acknowledged that Sony still needs to improve its overall brand. He accepted that, compared to years ago, Sony’s influence as a brand name has fallen, so moves like adding Sony logos into movie trailers and other content will be used to increase brand awareness.

However, the firm does have a solid install base for its PS4 console to springboard off of, and while Sony won’t be likely to introduce the PS4 in emerging markets like China, Hirai did say that releasing more games there would be a possibility.


Nose cam no more. How Dell avoided a notch and fixed the XPS 13’s biggest flaw

The new Dell XPS 13 moves the webcam from the below the screen to the top, finally vanquishing the one obstacle facing thin, sleek laptop displays. We have the exclusive story on how it was done.

Sony is showing something off at MWC -- will it be the Xperia XZ4?

Sony may have released the Xperia XZ3 in the past few months, but already it's preparing to release a follow-up, the Xperia XZ4. We're learning plenty about the phone now some details have started to leak out, and it's getting exciting.

You're never too broke to enjoy the best free-to-play games

Believe it or not, free-to-play games have evolved into engaging, enjoyable experiences. Here are a few of our favorites that you can play right now, including Warframe and the perennially-popular League of Legends.

Having problems with your Xbox One console? We have the solutions

The Xbox One has evolved over the years, but so have its problems. Thankfully, we have solutions for some of the console's most enduring problems, whether you're experiencing issues with connectivity or your discs.
Emerging Tech

SpaceX nails its first launch and landing of 2019, but job cuts loom

SpaceX has nailed its first launch and landing of 2019 with a mission that deployed more satellites for Virginia-based Iridium Communications. But the success was soured somewhat by reports of upcoming job losses at the company.

‘Aquaman’ becomes first DC cinematic universe movie to cross $1 billion

Aquaman fell to second place at the weekend box office, but its worldwide earnings crossed the $1 billion mark, making it the first film in Warner Bros. Pictures' DC Extended Universe to do so.
Emerging Tech

The enormous ‘Flying Bum’ moves toward a commercial design

A prototype of the world's largest aircraft is being retired as the company behind it prepares to build a production model. The new Airlander 10, also known as the "Flying Bum," could be ready for commercial use by 2025.

Tidal faces legal jeopardy over fake stream numbers accusation

In another challenging chapter for music subscription service Tidal, Norwegian authorities have begun a formal investigation into charges that the company faked millions of streams for artists such as Kanye West and Beyoncé.

Best tax software deals from TurboTax, H&R Block, and more

Do you dread doing your taxes? Luckily for you, there are plenty of tax software options available to guide you through the process. And guess what? Some of them are even on sale today! Check out deals from TurboTax, H&R Block, and…

Cathay Pacific messes up first-class ticket prices — again

A couple of weeks ago, an error on Cathay Pacific's website resulted in first-class seats selling for a tenth of the price. On Sunday, January 13, the airline made the error again. The good news is that it'll honor the bookings.
Emerging Tech

Drones: New rules could soon allow flights over people and at night

With commercial operators in mind, the U.S. government is looking to loosen restrictions on drone flights with a set of proposals that would allow the machines greater freedom to fly over populated areas and also at night.

Some of Volkswagen’s electric models will wear a ‘Made in the USA’ label

Confirming earlier rumors, Volkswagen has announced it will build electric cars in its Chattanooga, Tennessee, factory. The facility currently produces the Passat and the Atlas. Production will start in 2023, Digital Trends can reveal.
Home Theater

Not chill: Netflix is hiking prices across all its tiers

Netflix has to get the billions of dollars it's spending on new content from somewhere. The streaming giant announced price hikes across the board, raising its monthly rates between $1 and $2 per tier in the next few months.
Movies & TV

NBCUniversal will launch its own streaming service in 2020

NBCU is prepping a streaming service filled with its original content for a debut sometime next year, meaning that Michael, Dwight, and the rest of the Scranton crew might be moving to a new home.