Skip to main content

Subaru’s 2017 Impreza is sharper, more dynamic to drive, and safer than ever

Subaru has unveiled the hotly anticipated 2017 Impreza at the New York Auto Show.

The fifth-generation Impreza is a monumentally important model for Subaru because it ushers in the modular architecture that’s set to underpin the replacements for the Outback, the Forester, and every Impreza off-shoot including the hot-rodded WRX STI and the rugged Crosstrek. Switching to the new modular platform makes the Impreza slightly lower and a little bit wider than the model that’s currently sitting in showrooms. Additionally, Subaru boldly promises that it is lighter, more efficient, more dynamic to drive, and safer.

As expected, the 2017 Impreza borrows a handful of styling cues from the two Impreza concepts shown last year in Tokyo and in Los Angeles, respectively. The sharp-looking hexagonal grille with wing-like inserts has been retained, but the lights on both ends have been significantly toned down for the production model. The Impreza will again be offered as a four-door sedan and as a five-door hatchback.

The dashboard is dominated by an eight-inch touch screen that runs the latest generation of Subaru’s Starlink infotainment system, but the big news for 2017 is that Subaru promises it has gone to great lengths to make the cabin look and feel nicer. More spacious than ever, the Impreza is built with improved materials, and it now offers niceties such as contrast stitching on the seats and on the dashboard. Apple CarPlay and Android Auto compatibility comes standard on all trim levels.

Power for the Impreza comes from a thoroughly revised 2.0-liter flat-four engine that uses direct fuel-injection to generate 152 horsepower. It spins all four wheels via Subaru’s time-tested Symmetrical all-wheel drive system and a continuously variable transmission (CVT) called Lineartronic in Subaru-speak. Dominick Infante, Subaru’s national manager of product communications, told Digital Trends that whether or not the new Impreza will be offered with a manual transmission is still an open question.

Subaru has revamped the Impreza Sport for buyers who want a more dynamic compact without splurging on a WRX. Sport models now get a firmer suspension, an active torque vectoring system, and 18-inch alloy wheels wrapped by special tires. Visually, they’re recognizable thanks to add-ons such as a black grille, LED daytime running lights, body-colored rocker panels, and black cloth upholstery with red contrast stitching.

EyeSight, Subaru’s vaunted suite of electronic driving aids and safety features, has been expanded to include pre-collision braking control, adaptive cruise control, and lane keeping assist. The Impreza also inaugurates a forward-thinking automatic braking system for reversing that warns the driver if it detects the car is about to hit an obstacle while backing up and hits the brakes if he or she fails to react.

Related: Subaru confirms plans to build a second-gen BRZ

Built in Indiana, the 2017 Subaru Impreza will be available in four trim levels called base, Premium, Sport, and Limited, respectively, when it goes on sale later this year. The Crosstrek’s replacement will be shown in the coming months, but the WRX and the WRX STI are both expected to stick around for a little while longer.

Ronan Glon
Former Digital Trends Contributor
Ronan Glon is an American automotive and tech journalist based in southern France. As a long-time contributor to Digital…
Buy Now, Upgrade Later: Slate’s $25K Truck Flips the Script on EVs
many hybrids rank as most reliable of all vehicles evs progress consumer reports cr tout cars 0224

A new electric vehicle startup—quietly backed by Amazon CEO Jeff Bezos—is building something bold in Michigan. Not just a car, but a whole new idea of what an EV company can be. Slate Auto is a stealthy new automaker with one mission: ditch the luxury-first EV playbook and start from the affordable —which most drivers actually seek.
The start-up has been operating out of public sight since 2022, until TechCrunch found out about its existence. Of course, creating a little mystery about a potentially game-changing concept is a well-tested marketing approach.
But Slate truly seems to approach EVs in a very different way than most: It isn’t debuting with a six-figure spaceship-on-wheels. Instead, it's targeting the holy grail of EV dreams: a two-seat electric pickup truck for just $25,000. Yep, twenty-five grand. That’s less than a tricked-out golf cart in some neighborhoods. Slate is flipping the Tesla model on its head. Tesla, but also the likes of Lucid, BMW, and to a certain degree, Rivian, all started with high-end vehicles to build brand and bankroll future affordable car. But Slate wants to start with the people’s pickup—and letting it grow with you.
This isn’t just a cheap car. It’s a modular, upgradeable EV that’s meant to be personalized over time. Buy the basic model now, then add performance, tech, or lifestyle upgrades later—kind of like building your own dream ride one paycheck at a time. It’s a DIY car for a generation raised on customization and subscriptions. The company even trademarked the phrase: “We built it. You make it.”
Backing up this idea is an equally bold strategy: selling accessories, apparel, and utility add-ons à la Harley-Davidson and Jeep’s MoPar division. You’re not just buying a vehicle; you’re buying into a lifestyle. Think affordable EV meets open-source car culture.
Slate's approach isn't just novel—it's almost rebellious. At a time when other startups risk folding under the weight of their own lofty ambitions, Slate is keeping things lean, scalable, and customer focused. The company reportedly plans to source major components like battery packs and motors from outside suppliers, keeping manufacturing costs low while focusing energy on design, experience, and upgrade paths.
Sure, it’s all been kept under wraps—until now. With plans to begin production near Indianapolis by next year, the wraps are about to come off this EV underdog.
While, at least in spirit, the U.S. market has been dominated by high-end EVs, Slate’s “start small, scale with you” philosophy might be just the jolt the industry needs.

Read more
Kia EV9 and EV6 now fully qualify for the $7,500 tax credit – except for one trim
Kia EV 9

As Kia reported record first-quarter sales, Eric Watson, Kia America VP of sales, made a point of painting a rosy picture for the future: Now that the latest versions of its two best-selling electric vehicles, the EV9 and the EV6, are in full-scale production at Kia’s plant in Georgia, the road is paved for further sales growth.
After all, when Kia announced it was switching production of the EV9 to the U.S. from South Korea in 2023, it largely based its decision on its EVs being eligible for the $7,500 tax credit on new EV purchases offered under President Biden’s Inflation Reduction Act (IRA).
But the EV9’s battery still came from South Korea and China, which meant it would only receive a partial tax credit of $3,750. Starting this year, the EV9 can qualify for the full $7,500 credit, as Kia switched the sourcing of its battery to its Georgia plant.
As for the EV6, 2025 marks the first time its production takes place stateside, and most of its trims have also become eligible for the full tax credit.
However, there are notable exceptions: Both the EV6 and EV9 GT trims, which are known for providing more horsepower - ie, being faster – and offering a “more aggressive styling and accents”, won’t qualify at all for the tax credit: That’s because production for those vehicles remains based in South Korea, according to CarsDirect, which cited a Kia bulletin to its dealers.
The full credit should still be available for those who lease the vehicles, as leasing does not have the same sourcing requirements under the IRA.
Another big unknown for the GT trims is whether the U.S.’ 25% tariffs on all imported vehicles will again be applied. On Wednesday, President Donald Trump paused most tariffs announced in early April for 90 days.
While prices for the new EV6 and EV9 have yet to be revealed, the combination of the tariffs and the inegibility for the tax credit could seriously dent the appeal of the GT trims.

Read more
AR driving at last – this Android Auto feature could mean navigation on smart glass
AR driving

A heads-up display while driving has always been the dream use of AR glasses and now it looks like that could soon become a reality.

Looking at a screen for navigation while driving is undoubtedly a hazard. So overlaying guidance on glasses, that let you keep focused on the road, makes a lot of sense.

Read more