Skip to main content
  1. Home
  2. Cars
  3. News

2020 Subaru Impreza gets new look and more tech without the inflated price tag

Add as a preferred source on Google

The Subaru Impreza is entering the 2020 model year with additional tech features and a new-look design, but the updates aren’t complemented by a significant markup. The changes apply to both the hatchback and sedan variants.

Recommended Videos

Electronic driving aids headline the changes made to the Impreza for the 2020 model year. With the exception of stick-shifted cars, every Impreza regardless of trim level or body style comes standard with Subaru’s EyeSight technology, which bundles automatic pre-collision braking and throttle management, lane-keeping assist, a lane departure warning system, sway warning, and lead vehicle start alert. Rear seat reminder — which, as its name implies, urges the driver to make sure they’re not forgetting a kid on the back seat — is available at an extra cost across the board.

The cheapest Impreza comes standard with a 6.5-inch touchscreen that runs Subaru’s StarLink infotainment system, a software that’s intuitive and easy to use. It’s also compatible with Android Auto and Apple CarPlay. Upmarket models benefit from an 8.0-inch screen, among other comfort and tech features.

The visual changes are minor at best, which falls in line with what we expect from Subaru’s design department. Put the 2019 and the 2020 models side by side and you might notice the newer one gains a redesigned front bumper, and a restyled grille. The hatchback receives updated rear lights, while a new color called ocean blue pearl joins the palette.

There are no powertrain modifications to report, which is bad news if you found the outgoing Impreza anemic. It’s still fitted with a naturally aspirated, 2.0-liter, four-cylinder engine that delivers 152 horsepower and 145 pound-feet of torque. Base and Sport-grade hatchback models come standard with a five-speed manual transmission, Subaru still hasn’t made a six-speed available, and every other variant receives a continuously variable transmission (CVT).

Fuel economy checks in at up to 28 mpg in the city, 38 mpg on the highway, and 32 mpg in a combined cycle. Significantly, the Impreza can easily cover 450 miles on a single tank, which is impressive for a car that comes standard with all-wheel drive. Selecting the five-speed manual transmission predictably reduces fuel economy.

Subaru breaks down the 2020 Impreza range into four trim levels named base, Premium, Sport, and Limited, respectively. Pricing starts at $18,695 before a $900 destination charge gets factored in, a figure that represents a modest $100 increase compared to the outgoing 2019 model. It’s common for automakers to charge more for their cars when a new model year starts, and we’ve previously seen bigger jumps than the one the Impreza is making without the added features that go with it. Viewed in that light, Subaru’s entry-level model is more of a bargain than ever before.

Ronan Glon
Ronan Glon is an American automotive and tech journalist based in southern France. As a long-time contributor to Digital…
Your next ‘cheap’ new EV isn’t coming – unless you buy used
Representative image of EVs charging

The global electric-car market is in a weird pricing flux. In Britain, Hyundai has opened orders for the Ioniq 3, a compact electric hatchback that starts at £22,245, or £18,495 after the country's £3,750 Electric Car Grant. The 61kWh version can travel up to 308 miles (WLTP range), while higher-end trims add features such as Matrix LED headlights and Hyundai's new Pleos Connect infotainment system, based on Android Automotive OS.

Cross the Atlantic, however, and that particular proposition disappears. Hyundai has no current plans to bring the Ioniq 3 to the U.S. Meanwhile, Cox Automotive put the average U.S. new-EV transaction price at $54,754 in August 2026. The gap is not simply about one car. It highlights a broader problem: while other markets are producing increasingly affordable electric cars, the U.S. still has remarkably few mainstream EVs around the 20,000-25,000 mark.

Read more
BMW’s new electric SUV coupe has 428 miles of range and offers impressively fast charging
BMW’s new iX4 can add 184 miles before your coffee gets cold
BMW iX4

BMW has officially revealed the iX4, and while the swooping coupe-SUV shape will probably get most of the attention, the numbers under the hood are what's really impressive. The BMW iX4 50 xDrive is rated for a preliminary maximum of 428 miles of EPA range, powered by a 112.2kWh usable battery and dual electric motors producing 463 horsepower.

The company claims it can sprint from 0-60 mph in 4.7 seconds. Just like the BMW iX5, the iX4 is a redesign of the brand's X4.

Read more
Rivian’s new Pet Cam lets you check on your dog right from your phone’s lock screen
The new feature combines the R2's interior camera with Pet Mode, giving you a quick way to make sure your pup is comfortable while you're away.
Rivian R2 Pet Cam

Leaving your dog in the car, even for a quick coffee run, always comes with a little worry. Is your pup okay? Rivian wants to put those worries to rest with its 2026.36 software update, which brings a new Pet Cam feature to the R2.

According to Rivian, over 60% of its owners bring their dogs along for the ride, so it's no surprise the company keeps adding pet-friendly features. Pet Mode already keeps the cabin cool and comfortable. Now, Pet Cam lets you actually see how your pet is doing.

Read more