Struggling with sales, SRT unveils Anodized Carbon Special Edition for 2014 Viper GTS

Chrysler unveiled a very shiny snake at the 2013 LA Auto Show.

With a unique exterior color and other tweaks, the Anodized Carbon Special Edition Package for the 2014 SRT Viper GTS definitely makes statement.

The new metallic matte paint is a first for the Chrysler Group, which felt it was appropriate to roll out the the ice cool finish on its flagship performance model. Chrysler says it accentuates the Viper’s form while giving it a sinister look. We’re inclined to agree.

Chrysler isn’t the first carmaker to offer matte paint – BMW, for example, began offering its “Frozen” matte finishes years ago – but it’s hard to think of a better car to use it on. Even a beige Viper would look good.

Other changes include “Black Vapor Chrome” five-spoke alloy wheels, satin-black badges and exhaust bezels, an Anodized Carbon fuel-filler cap, and orange brake calipers.

The interior is a mix of Alcantara and Nappa leather. Orange stitching and accents tie the whole thing together, and reference those orange calipers. There’s also a smattering of carbon fiber trim, including a carbon GTS badge, for added cool factor.

What hasn’t changed is the Viper’s 8.4-liter V10, which produces a not-insignificant 640 horsepower and 600 pound-feet of torque.

If that all sounds good to you, place your order now. Only 50 Anodized Carbon Special Edition Package Vipers will be built. That will make it a very rare car indeed.

The 2014 SRT Viper GTS with the Anodized Carbon Special Edition Package will be unveiled at the 2013 Los Angeles Auto Show. Production begins in January 2014, with pricing to be announced closer to that time.