Elon Musk reveals Apple’s ‘open secret’

apples electric car is an open secret says teslas elon musk tesla
Evidence suggesting Apple is in the throes of developing an electric car continues to pile up, though of course the company itself won’t make any official announcement till CEO Tim Cook tootles onto a stage in one. If it ever happens.

Elon Musk, a man who, as head of electric-car maker Tesla, may one day have to face down competition from the tech giant, said on Monday it’s obvious that Apple is knocking something together.

“It’s pretty hard to hide something if you hire over a thousand engineers to do it,” Musk told the BBC in a rare TV interview, adding that Apple’s car project is “an open secret.”

Musk joked back in October that “if you don’t make it at Tesla, you go work at Apple,” and at the same time said the company had “hired people we’ve fired.”

In Monday’s interview, the 44-year-old CEO seemed pretty laid back about the prospect of a company as big as Apple entering the industry, and even welcomed the possibility.

“I encourage more participation, by whoever it is, to create electric vehicles,” he said.

He was even generous enough to suggest Apple would “probably make a compelling electric car,” adding that a move toward developing such a machine seemed like “the obvious thing to do” for the tech firm.

So Musk, for one, is convinced Apple is working on an electric car, and given his position, he’d surely know. His comments came just days after it emerged the Cupertino company recently registered a set of domains, which, if they’re not linked to a car project, suggest someone at the company has a very mischievous sense of humor.

The domains – apple.car, apple.cars, and apple.auto – were all registered in December.

There’s been plenty of claims from “sources with knowledge of the matter” over the last year about the supposed existence of an Apple car, among them a report from the often reliable Wall Street Journal that said the company planned to have an electric car on the road by 2019. As for the look of the motor, and how far it’ll go with self-driving features, the rumor mill looks certain to spin wildly on those matters before the truth is finally revealed.


Ford’s Mustang-inspired electric crossover will spawn a Lincoln luxury version

Lincoln will get its own version of parent Ford's first mass-market, long-range electric vehicle. While Ford's version will have styling inspired by the Mustang, Lincoln will take a more traditional approach.

Ford has a plan to future-proof the hot-selling F-150 pickup truck

Worried about the threat of rising gas prices, Ford will add the F-150 to its growing portfolio of electrified vehicles. It is currently developing a hybrid F-150, and it will release an electric version of the next-generation truck.

Some of Volkswagen’s electric models will wear a ‘Made in the USA’ label

Confirming earlier rumors, Volkswagen has announced it will build electric cars in its Chattanooga, Tennessee, factory. The facility currently produces the Passat and the Atlas. Production will start in 2023, Digital Trends can reveal.

China’s GAC Motor cruises into Detroit with all-electric Entranze concept

Chinese automaker GAC Motor brought its all-electric Entranze concept to the 2019 Detroit Auto Show. This is the third straight year that GAC has appeared in Detroit, and the company has established a design center in California.

In McLaren’s 600LT Spider, the engine is the only sound system you’ll need

The McLaren 600LT Spider is the inevitable convertible version of the 600LT coupe, itself a lighter, more powerful version of the McLaren 570S. The 600LT Spider boasts a 592-horsepower, twin-turbo V8, and a loud exhaust system to hear it…

Robomart’s self-driving grocery store is like Amazon Go on wheels

Robomart's driverless vehicle is like an Amazon Go store on wheels, with sensors tracking what you grab from the shelves. If you don't want to shop online or visit the grocery store yourself, Robomart will bring the store to you.

Driving Daimler’s 40-ton eCascadia big rig isn’t just fun, it’s electrifying

Daimler Trucks brought its all-electric eCascadia semi-truck to the 2019 CES, and invited us to take the wheel. What does it feel like to drive one? Simply electrifying, of course.
Home Theater

Spotify adds simplified Car View mode for Android users

What was once just a test is now a reality: Spotify is rolling out a new, simplified in-car user interface for all Android users called Car View, which automatically engages when the app detects a car Bluetooth connection.

Boutique carmaker Karma Automotive, legendary design firm Pininfarina team up

Karma Automotive is partnering with legendary Italian design firm Pininfarina on future luxury cars. The first product of that partnership will appear later this year, Karma said, without offering other details.

Sibling rivalry: 2019 BMW Z4 takes on the 2020 Toyota Supra

BMW and Toyota forged an unlikely partnership when they set out to build a sports car platform together. Here, we examine the similarities and differences between the 2019 Z4 and the 2020 Supra.

Tesla cuts workforce by 7 percent, ends referral program to trim costs

Tesla has announced plans to trim its workforce by seven percent, and it will end the referral program that rewards customers who help it sell cars. These measures are ways to cut costs and boost profits.

Worried about commuting in winter weather? Nissan has the answer

The Nissan Altima midsize sedan is now available with all-wheel drive. To advertise that fact, Nissan's Canadian division slapped some tank-like tracks on an Altima to create a one-off show car.
Emerging Tech

Too buzzed to drive? Don’t worry — this autonomous car-bar will drive to you

It might just be the best or worst idea that we've ever heard: A self-driving robot bartender you can summon with an app, which promises to mix you the perfect drink wherever you happen to be.

Lyft and Aptiv’s self-driving car program has come a long way (but not far enough)

Many companies talk about self-driving cars, but Lyft and Aptiv are already using a fleet of them to transport paying customers in Las Vegas. Hop in for a close look at the tech of autonomous cars, and the challenges they face.