Aston Martin raises performance exotics up a notch with new AMR brand

What AMG is to Mercedes-Benz, now AMR is to Aston Martin — only more so. Yesterday at the 2017 Geneva Motor Show, Aston Martin launched its new AMR race-inspired performance brand. The company showed two concept cars, the Rapide AMR and Vantage AMR Pro.

Confirming that both cars are greenlighted for production in very limited numbers, Aston Martin’s President and CEO Andy Palmer said, “As passionate enthusiasts of Aston Martin’s competition pedigree, AMR is something we have wanted to bring to fruition for some time. Cars such as the Vantage GT8 and Vantage GT12 confirmed that our customers love raw, race-bred models, but we also knew there was an opportunity to create cars that offer a sharper performance focus but stop short of those truly hardcore, special series models. With the AMR brand, we have the perfect platform to deliver both. As proof of that intent, I’m incredibly excited to announce that we will be putting both the Vantage AMR Pro and Rapide AMR into production: the Vantage in an extremely limited series of no more than 7 cars; the Rapide as a run of only 210 cars. They are the start of something very exciting — a program that will eventually see an AMR version of every model in the Aston Martin range.”

Cast as the ultimate iteration of Aston Martin’s Vantage, the Vantage AMR Pro is built for the track. Loaded with race-spec adjustable suspension, competition engine, and transmission mounts, the Vantage AMR Pro is propelled by a 507PS version of the Aston Martin Racing GT4 race engine. Michelin Pilot Cup 2 tires fit on 19-inch by 9.5-inch front and 19-inch by 11.5-inch rear center lock wheels. Like the Rapide AMR, the Vantage AMR Pro is Stirling Green with lime green accents — the colors of the Aston Martin Racing’s V8 Vantage GTE race car.

With a 600PS version of the Aston Martin 6.0-liter V12 engine, the Rapide AMR tops out at 210 mph. Aston Martin said the Rapide AMR will serve as the “dynamic and visual blueprint for future AMR models.” The car has a new signature grille, a quad exhaust system, and rides on 21-inch alloy wheels. Extensive carbon fiber detailing on the exterior is used inside the cabin as well with carbon fiber seats, waterfall, center console, and door casings.

Aston Martin EVP and Chief Creative Officer Marek Reichman explained how the AMR brand is the right next step for the company. “Each time we have pushed the boundaries and done something extreme, the customers have loved the cars. AMR enables us to take Aston Martin into a new dimension. One where we can turn up the sporting DNA present in all of our models and make a true statement. An AMR model will have an instantly recognizable design language. One that accentuates and amplifies, together with the latest GT race car technology for the road. They will be special and rare cars that are credible, thrilling to drive and hugely desirable to own.”

Aston Martin makes a statement for the AMR brand even in the location of the European development and brand center, which is in view of the Nurburgring Nordschleife race track.

Smart Home

Stainless steel is so last year. In 2019, it’s all about colorful appliances

For the past couple of decades, the color of choice for appliances has been stainless steel. Now, makers are introducing ovens, fridges, and dishwashers in vibrant hues to give customers a more customized, refined look in the kitchen.
Cars

Aston Martin’s next hypercar, due in 2021, will pack a hybrid powertrain punch

Aston Martin will follow up the Valkyrie and Valkyrie AMR Pro with a new hypercar, code-named Project 003. The car will debut in 2021, with production limited to 500 units worldwide.
Emerging Tech

Hong Kong’s vision for a smart prison is a full-blown Orwellian nightmare

Hong Kong wants to bring prisons up to date by introducing new location-tracking wristbands for inmates, and a robot arm whose job is to comb through poop on the lookout for contraband.
Emerging Tech

Here’s how Facebook taught its Portal A.I. to think like a Hollywood filmmaker

When Facebook introduced its Portal screen-enhanced smart speakers, it wanted to find a way to make video chat as intimate as sitting down for a conversation with a friend. Here's how it did it.
Cars

Researchers teach self-driving cars to predict pedestrians’ next moves

University of Michigan researchers are developing a system that teaches self-driving cars to predict pedestrian movement. Humans don't always act in their own best self-interest, so autonomous cars will need to practice protective driving.
Cars

Subaru’s latest VIZIV concept car is pumped full of adrenaline

The Subaru VIZIV Adrenaline is the seventh member of the Japanese automaker's family of VIZIV concept cars. It debuts at the 2019 Geneva Motor Show, but for now, all we're getting is a shadowy teaser image.
Cars

Audi is advancing the tech that teaches cars to talk to traffic lights

Audi is teaching its cars the language of traffic lights. The company developed technology that tells motorists what speed they should drive at in order to catch as many green lights as possible.
Cars

Waymo rules and Apple trails in California self-driving car benchmarks

California's DMV releases annual reports of self-driving car disengagements on public roads. In the most recent reports. Waymo had the best performance, GM Cruise came in second, and Apple's self-driving program was in last place.
Cars

Watch a modified Audi e-tron electric SUV drive straight up a ski slope

A modified Audi e-tron climbed up an 85-percent gradient on an Austrian ski slope in a tribute to a classic Audi commercial. The vehicle used for the stunt sported an extra electric motor and spiked tires.
Cars

Mamma mia! Alfa Romeo will unveil a new model at the Geneva Auto Show

Alfa Romeo told Digital Trends it will unveil a new model at the 2019 Geneva Auto Show. It stopped short of revealing what it has in store, but rumors claim it will be a crossover positioned below the Stelvio.
Cars

Citroën says you could drive its tiny Ami One electric car without a license

Citroën's Ami One concept car is an electric vehicle that's as cute as it is compact. The miniature motor only has a top speed of 28 mph, so the French automaker imagines it as a shareable runaround for short drives.
Cars

Arizona city slammed with $10M lawsuit over fatal Uber autonomous car accident

The family of Elaine Herzberg, the woman struck and killed by one of Uber's self-driving prototypes, has filed a $10 million lawsuit against the city of Tempe, Arizona. They claim Herzberg jaywalked because she was confused by a brick…
Cars

Mercedes lets the sun shine in one last time with SLC Final Edition convertible

The Mercedes-Benz SLC convertible sports car is going out of production. Launched in 1996 as the SLK, the model has been a fixture in the Mercedes-Benz lineup across three generations.
Cars

Apple opens up about its self-driving car program in letter to NHTSA

Apple has traditionally kept details about its self-driving car technology under wraps, but it has revealed details about the program in a rare instance of openness. The company takes safety seriously.