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Aston Martin allies the past and the future to revive its Lagonda brand

Aston Martin outlined its vision for reviving the Lagonda nameplate at the Geneva Auto Show with a highly futuristic concept. Reflecting a major trend at the event, the Lagonda Vision Concept is both purely electric and entirely autonomous. Let’s step inside.

Befitting of its flagship status, the Lagonda Vision Concept takes the form of a spacious, luxurious limousine. Interior designers took advantage of electrification and autonomy to create a spacious cabin that offers business class-like seating for four adults. They worked with British furniture designer David Linley to incorporate materials like wool, silk, and cashmere.

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The Lagonda Vision Concept is capable of level-four autonomy — at least in theory. That means it can drive itself without any human intervention on all types of roads and in every condition. When the driver wants to become a passenger, the steering wheel retracts into the dashboard at the push of a button. It can also slide from one side of the car to the other, which eliminates the costly and time-consuming process of creating different cars for right- and left-hand drive markets.

Aston points out the Lagonda Vision is shorter and lower than a standard limousine, like the Rolls-Royce Phantom. The wedge shape wasn’t chosen at random. It’s a discreet homage to the boxy Lagonda sedan introduced in the 1970s. It breaks all ties with the company’s current design language with the exception of the grille. Going electric let stylists change the proportions. Unlike today’s crop of high-end sedans, the Vision Concept has a hood that’s relatively short and low.

Speaking of electricity, technical specifications remain a mystery at this point. All we know is that it doesn’t use a drop of gasoline. We’ll have to wait a little bit longer to find out how long it can drive on a single charge and how quick it accelerates, however.

Aston Martin didn’t build the Lagonda Vision Concept merely to turn heads on the auto show circuit. It will build up the Lagonda brand in the coming years with the aim of turning it into the world’s first zero-emissions company in the luxury segment. The lineup will include a sedan inspired by the Vision concept, an SUV, and a coupe. Expect to see the first production models arrive around the turn of the decade.

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Nissan wants the 2023 Ariya to be its comeback EV, but the bar has been raised
Front view of the 2023 Nissan Ariya.

Nissan played an understated role in the modern era of electric cars. While Tesla gets most of the attention, the Nissan Leaf became the first modern mass-market EV when it launched in December 2010. But Nissan has squandered that early lead. The Leaf remains a decent car, but Nissan needed to follow it up with another model, specifically an SUV, that would appeal to more car shoppers. That’s where the 2023 Nissan Ariya comes in.
The Ariya is the long-awaited sequel to the Leaf, boosting updated tech, better performance, and an SUV body style to match current trends. But during the Ariya’s long gestation (it was originally supposed to launch in 2021), other automakers have come up with electric SUVs of their own. So while it was once a leader, Nissan must now follow the Ford Mustang Mach-E, Hyundai Ioniq 5, and Kia EV6, among others.
Pricing starts at $44,485 (with destination) for the base Ariya Engage trim level with front-wheel drive and the smaller 65-kilowatt-hour (63-kWh usable capacity) battery pack. Pricing rises to $61,485 for the top Platinum+ model with all-wheel drive and a 91-kWh (87-kWh usable capacity) pack, but all-wheel drive models won’t arrive until after the front-wheel drive models. Nissan hasn’t discussed plans to assemble the Ariya in the U.S., so it likely won’t qualify for the revised federal EV tax credit.

Design and interior
If it had launched even two years ago, the Ariya would have looked cutting-edge. Its rounded exterior surfaces make a nod to aerodynamics while still preserving the SUV look buyers love. It’s a nice-looking vehicle too, but so are the Ford Mustang Mach-E, Hyundai Ioniq 5, and Kia EV6, all of which have gone on sale since the Ariya was announced in 2020. Nissan is no longer a trendsetter, but the Ariya can at least claim a more SUV-like feel than those other EVs, in both its tall profile and high-and-mighty driving position.
More significant than the styling, though, is that the Ariya rides on a new EV-specific platform. In contrast to the Leaf, which shares some of its structure with gasoline cars, engineers could take full advantage of the efficiencies of an electric powertrain and maximize interior space. Like certain other automakers, Nissan also opted out of a frunk in order to maximize passenger space, moving components like the air conditioner under the hood to make more room in the cabin.
Rounded surfaces nod to aerodynamics while still preserving the SUV look buyers love.

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We need more 7-passenger EVs, but the 2023 Mercedes EQS SUV has room to improve
Front three quarter view of the 2023 Mercedes-Benz EQS SUV.

Mercedes-Benz is continuing to expand its EV lineup, this time with a model aimed at (wealthy) families.
As the name states, the 2023 Mercedes-Benz EQS SUV is an SUV derivative of the EQS sedan. With the EQS sedan positioned as the electric analog to the Mercedes S-Class, the EQS SUV is the electric version of the GLS-Class. And like that vehicle, the EQS SUV is available with up to seven seats across three rows.
That makes the EQS SUV an important vehicle not just for Mercedes, but for the cause of EV adoption in general. While the Tesla Model X and Rivian R1S also offer three rows for family-hauling duty, there’s a lot more room in the market for another entry. Given the popularity of equivalent gasoline luxury SUVs like the GLS, Land Rover Range Rover, and Cadillac Escalade, the EQS SUV arrives not a moment too soon.
The EQS SUV is scheduled to reach U.S. dealerships this fall in three guises. The base rear-wheel-drive EQS 450+ starts at $105,550 with destination, while the all-wheel drive EQS 450 4Matic and EQS 580 4Matic start at $108,550 and $127,100, respectively. Although it will be built in Alabama, the EQS SUV won’t qualify for the revised federal EV tax credit because it exceeds the $80,000 price cap for SUVs.

Design and interior
A defining feature of Mercedes’ EQ lineup is aerodynamic bodywork aimed at maximizing range. The typical SUV is not aerodynamically ideal, but Mercedes managed to achieve an impressively low drag coefficient for an SUV — at 0.26, it’s close to the Toyota Prius. But function clearly took precedence over form. Mercedes deserves credit for not going in the polarizing direction BMW did with its two-row iX SUV, but the EQS SUV looks like a melting scoop of ice cream.
More disappointing is the third row, which should be the EQS SUV’s defining feature, but seems more like a useless afterthought. Adults will find it difficult to insert themselves into the third-row seats, let alone tolerate riding in them. As in most three-row vehicles, the rear seats also pretty much eliminate cargo space. And if you want to fold them down to create more cargo room, you’ll have to do it manually as Mercedes didn’t include a power-folding system — a bit disappointing for a six-figure car. The EQS SUV also lacks a frunk; like the EQS sedan, the hood is sealed.
The EQS SUV looks like a melting scoop of ice cream.

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Lux and refreshingly livable, Mercedes’ EQE moves EVs mainstream
Front three quarter view of the 2023 Mercedes-Benz EQE sedan.

Mercedes-Benz wants its EQ sub-brand to be an all-electric counterpart to its current lineup of gasoline luxury cars, and it’s working toward that goal by starting at opposite ends of the price spectrum and working toward the middle.
Where the EQS sedan and SUV are the flagships of the lineup, and the EQB serves as an entry-level offering, the 2023 Mercedes-Benz EQE sedan aims for the middle of the market. It’s pitched as an electric equivalent of the Mercedes E-Class, one of the automaker’s bread-and-butter models. And like the E-Class, the EQE will compete against sedans from Mercedes’ German rivals, such as the Audi e-tron GT, BMW i4, and Porsche Taycan. It will likely be cross-shopped against the Genesis Electrified G80, Lucid Air, and Tesla Model S as well.
The EQE sedan arrives at U.S. dealerships in late 2022 in four guises: base rear-wheel drive EQE 350+, all-wheel drive EQE 350 4Matic and EQE 500 4Matic, and an AMG EQE performance version. Mercedes hasn’t disclosed pricing for any of these models, but the EQE 350 4Matic we tested for this first drive will likely be a mid-tier trim level. Like its EQS sibling, the EQE will also get an SUV variant, which will launch sometime after the sedan version.

Design and interior
The EQE has the same lozenge-like shape as the EQS sedan, which is dictated by aerodynamics. The appeal of the design is up for debate, but the smooth shape reduces aerodynamic drag, which helps improve efficiency and range. Under the skin, the EQE is also based on the same EVA2 architecture as the EQS sedan.
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The interior design is minimalist while still maintaining functionality.

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