Skip to main content

Aston Martin allies the past and the future to revive its Lagonda brand

Aston Martin outlined its vision for reviving the Lagonda nameplate at the Geneva Auto Show with a highly futuristic concept. Reflecting a major trend at the event, the Lagonda Vision Concept is both purely electric and entirely autonomous. Let’s step inside.

Befitting of its flagship status, the Lagonda Vision Concept takes the form of a spacious, luxurious limousine. Interior designers took advantage of electrification and autonomy to create a spacious cabin that offers business class-like seating for four adults. They worked with British furniture designer David Linley to incorporate materials like wool, silk, and cashmere.

The Lagonda Vision Concept is capable of level-four autonomy — at least in theory. That means it can drive itself without any human intervention on all types of roads and in every condition. When the driver wants to become a passenger, the steering wheel retracts into the dashboard at the push of a button. It can also slide from one side of the car to the other, which eliminates the costly and time-consuming process of creating different cars for right- and left-hand drive markets.

Aston points out the Lagonda Vision is shorter and lower than a standard limousine, like the Rolls-Royce Phantom. The wedge shape wasn’t chosen at random. It’s a discreet homage to the boxy Lagonda sedan introduced in the 1970s. It breaks all ties with the company’s current design language with the exception of the grille. Going electric let stylists change the proportions. Unlike today’s crop of high-end sedans, the Vision Concept has a hood that’s relatively short and low.

Speaking of electricity, technical specifications remain a mystery at this point. All we know is that it doesn’t use a drop of gasoline. We’ll have to wait a little bit longer to find out how long it can drive on a single charge and how quick it accelerates, however.

Aston Martin didn’t build the Lagonda Vision Concept merely to turn heads on the auto show circuit. It will build up the Lagonda brand in the coming years with the aim of turning it into the world’s first zero-emissions company in the luxury segment. The lineup will include a sedan inspired by the Vision concept, an SUV, and a coupe. Expect to see the first production models arrive around the turn of the decade.

Editors' Recommendations

Ronan Glon
Ronan Glon is an American automotive and tech journalist based in southern France. As a long-time contributor to Digital…
2020 Audi A8 gains plug-in hybrid powertrain, sporty S8 model
2020 audi s8 news specs performance



Read more
Aston Martin’s DBX SUV has a luxurious interior, and a price to match
Aston Martin DBX prototype

With Bentley, Lamborghini, and Rolls-Royce launching SUVs, it was only a matter of time before Aston Martin followed suit with one of its own. The Aston Martin DBX has been teased for the past few months and, while Aston isn't ready to reveal it yet, we do know how much it will cost. Pricing will start at $189,900 when order books open later this month. Aston also revealed details of the DBX's interior.

The base price puts the DBX at the low end of Aston's lineup, in the same ballpark as the Vantage but below the DB11 and DBS Superleggera. While most customer cars will likely sell for a higher price thanks to optional extras, the base price is also relatively tame for a super SUV. The DBX will cost more than a base Bentley Bentayga, but less than high-end W12 models. It will also likely undercut the Rolls-Royce Cullinan and Lamborghini Urus. But with 670 horsepower and a base price of $163,510, the Porsche Cayenne Turbo S E-Hybrid looks like a bargain compared to all of these SUVs.

Read more
Lexus plugs in its electric car offensive with an innovative concept
lexus electric city car concept unveiled at 2019 tokyo auto show lf 30 electrified 1



Read more