Skip to main content

Audi says electric cars will comprise a quarter of its US sales by 2025

audi-e-tron-quattro-concept-front angle
Image used with permission by copyright holder
Electric cars currently account for a very small portion of the massive amount of new vehicles that roll off U.S. dealership lots every year. But Audi thinks that will change. The German carmaker is just be getting started with electric cars, yet it plans to make a big commitment over the next decade.

At the 2015 Los Angeles Auto Show, Audi of America president Scott Keogh announced that by 2025, Audi expects 25 percent of its U.S. sales to come from electric cars. That total likely includes both all-electric cars and plug-in hybrids, which still use internal-combustion engines, but can drive for significant distances solely on electric power.

The announcement echoes previous remarks by Keogh. He mentioned the 25 percent figure earlier this month in an interview with Automotive News (subscription required), saying that stricter emissions standards will soon make such aggressive sales targets necessary. U.S. Corporate Average Fuel Economy (CAFE) rules require carmakers to achieve a fleet average of 54.5 mpg (it’ll actually be closer to 40 mpg in the real world) by 2025, and California has a mandate that requires automakers to sell zero-emission vehicles.

Leading the Audi charge (no pun intended) is the A3 Sportback e-tron plug-in hybrid, which is just now going on sale in the U.S. A hatchback version of the A3 sedan and convertible already sold here, it uses a 1.4-liter turbocharged four-cylinder engine, working with an electric motor and lithium-ion battery pack. Audi will also sell the all-electric R8 e-tron, but in very limited numbers.

The Q7 e-tron plug-in hybrid is expected to arrive in the U.S. next year, followed by an all-electric SUV in 2018. Previewed by the e-tron quattro concept from the 2015 Frankfurt Motor Show, this model is expected to be a derivative of the upcoming Q6, Audi’s answer to the BMW X6 and Mercedes-Benz GLE Coupe “crossover coupes.”

Audi will also build a network of DC fast-charging stations to support the electric SUV. These stations can provide an 80 percent in 30 minutes, which Audi says will be good for 200 miles of driving in the electric vehicle. The carmaker hasn’t said how many stations it plans to build, but promises they’ll be operational when the electric SUV goes on sale in 2018.

Editors' Recommendations

Stephen Edelstein
Stephen is a freelance automotive journalist covering all things cars. He likes anything with four wheels, from classic cars…
What are the different types of electric car chargers?
Electric car home charger

As we head into a world of electric cars, charging is the biggest concern for many first-time buyers. It makes sense. While the hype for electric cars themselves is arguably justified, the biggest drawback is the fact that you have to charge them, and right now, that can be a bit of a hassle.

That’s not only because of the fact that you have to wait to charge — but also because of the fact that there are different types of electric car chargers, and you may not be able to charge an electric car with all of those different types.

Read more
Pros and cons of buying a used electric car
Front three-quarters view of a 2023 Kia EV6 GT in a desert setting.

Electric cars have come a long way over the past few years. Gone are the days when the thought of an electric car was a novelty — these days, EVs are common, (mostly) available, and for the most part, refined.

But they’re also still relatively expensive, especially for a good one. That’s exactly why you might be thinking about buying a used one.

Read more
How much does an electric car battery cost?
Two Electrify America Charging Stations.

Electric cars are often hailed as being cheaper to operate and repair than gas-powered cars. It makes sense — on the operation side, you only need to pay for electricity (not gasoline), and on the repair side, there’s no motor or transmission to deal with.

But electric cars have other costly repairs, and while in total they do generally cost less than repairs for gasoline cars, it’s worth knowing about the potential costs ahead of time. Perhaps the most obvious, and one of the most costly, has to do with an electric car’s battery. After all, while all cars have batteries, those in electric cars are far bigger and more advanced — and thus can cost quite a bit to replace.
How much does an electric car battery cost?

Read more