Skip to main content

Bentley Motors creates a buzz as it enters the honey business

We get it that automakers need to diversify to survive in an increasingly challenging market, but Bentley’s recently revealed strategy is something of a curveball.

The maker of luxury cars is moving into the honey business. You read that right — honey.

News of Bentley Motors decision to introduce 120,000 bees to its main campus in Crewe, England, is creating a buzz (sorry, couldn’t resist) in the local community and beyond.

The hives have been successfully installed on grassland at the edge of the Bentley site and are now home to 120,000 honey-producing bees.

Someone in marketing must have thought long and hard about this one, as the initiative has a tenuous link to the company’s famous “flying b” emblem found on the hood of its cars.

But there’s a serious side to the effort, too, as bee species native to the U.K. are known to be in decline, a situation that could have a serious impact on the country’s agricultural industry with regards to crop pollination.

Bentley has planted bee-friendly wildflowers around the perimeter of its site, and says the insects are “settling in well and showing promising signs for the first honey harvest at the end of the summer.” It’s hoped that each beehive will create around 33 pounds (15 kg) of honey during the harvest, which should fill about 50 average-sized jars.

“Although our Pyms Lane site is over 80 years old, we’re constantly looking for ways to improve our environmental footprint and achieve our goal of carbon-neutral operations,” Bentley’s Peter Bosch explained in a release.

“Bee populations are in decline in the U.K., so installing two hives to help boost biodiversity is a great way to make use of the grassland at the edge of the site.”

Bosch added: “Our ‘flying bees’ are honey bees that have been bred by local beekeepers with over 50 years’ experience. With their help, we’re checking on them every week and it’s great to see that they’re already starting to produce the first Bentley honey”.

It’s a fun idea with a useful purpose, but whatever next? Sheep shearing at Rolls-Royce? Cow milking at Mercedes? Watch this space.

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
The 6 best car phone holders in 2024
Belkin BoostCharge Magnetic Wireless Car Charger with an iPhone 14 Pro.

Belkin BoostCharge Magnetic Wireless Car Charger Andy Boxall / Digital Trends

Installing a car phone mount in your vehicle is the best way to make sure that you have easy access to your smartphone when behind the wheel. While you shouldn't be using your phone while driving, having it mounted on your windshield, dashboard, vent, or anywhere else will let you take a quick glance when you're using a navigation app, or to change your playlist when you stop for a traffic light, for example. Instead of having to pick up your device, it will be easier and faster to get these done while it's on a car phone mount for less time of having your eyes off the road.

Read more
Should you buy a used EV? Maybe, but it’s complicated
2022 Hyundai Ioniq 5 Limited AWD rear end side profile from driver's side with trees and a metal fence in the back.

Electric cars are slowly but surely getting cheaper. Over the past year or so, Ford and Tesla have been discounting their most popular electric cars while other brands, like Rivian, are laying the groundwork for all-new cheaper models.

But you'd still be hard-pressed to call electric cars cheap, and buying a completely new car in the first place is a hurdle in and of itself for many potential buyers. According to Statista, used car sales represented around 74% of all car sales in 2022, and while this figure is likely to change as electric cars get cheaper, the fact remains that most car buyers would prefer to save cash and buy used rather than buy something new.
Buying a new car ain't what it used to be
Buying a car with an electric powertrain doesn't necessarily need to be all that different from buying an internal combustion engine (ICE) vehicle. But there's a little more to it than that.

Read more
Rivian R2 vs. Ford Mustang Mach-E: Will the R2 be a better buy?
Side of the Rivian R2

The Rivian R2 has finally been announced, and it could end up being the go-to EV for drivers who want a decently affordable electric car with a rugged look and feel. But when it finally launches to the public, it won't be the only option in its price range -- the Ford Mustang Mach-E could be one of its main competitors.

The Mustang Mach-E may not be quite as rugged-feeling as the Rivian R2, but it does have a lot going for it -- like an increasingly low price, sleek design, and comfortable interior. Is one of these EVs better than the other? We put the two head-to-head to find out.
The first thing to note about the two cars is their design, as they’re pretty different. The Rivian R2 is built to be a little more rugged and outdoorsy, while the Mach-E instead has a sleeker and sportier look to it. Both cars look stylish and modern.

Read more