Blast from the past: Nissan to officially bring back Datsun as budget brand

Blast-from-the-past-Nissan-to-officially-bring-back-Datsun-as-budget-brand

Well it looks like the rumor mill actually churned out a nugget truth for once. Earlier this month we reported on the possibility of Nissan resurrecting the Datsun brand. Now we can confirm those reports as 100 percent accurate. Nissan CEO Carlos Ghosn has officially announced the reintroduction of the Datsun name, bringing the up-until-now defunct nameplate back into the fray alongside Infiniti, giving Nissan its third global brand.

New-Datsun-LogoSadly, as we mentioned before, the Datsun brand will more than likely not make it to established markets in Europe or the United States. Instead, the Datsun brand will be used primarily in emerging markets such as Indonesia, India, and Russia. With Datsun, Nissan will look to strengthen its presence in these particular markets by offering consumers inexpensive, fuel efficient vehicles with a healthy array of standard features.

Given the growing automotive market and potential for emerging markets like Indonesia, it’s no surprise companies like Nissan are looking to capitalize and strengthen their positions. In 2011 alone, Nissan sold 60,000 vehicles in Indonesia. Nissan expects that number to rocket up to about 250,000 units by 2104. A figure that is more realistic than you would imagine when taking into account Indonesia’s growing automotive economy is expected to double in size from its current 890,000 vehicles per year by 2017, according to analysts.

Product Review

Bigger battery and folding top add appeal, but BMW’s i8 remains ultra-niche

Want a high-performance vehicle that's more than just a frightening driving experience? Desire the look and feel of a sports car with the road manners of a luxury commuter? The BMW i8 is for you.
Mobile

Smartwatch sales soared in 2018, with Apple leading the charge

The NPD Group, a market research organization, has reported smartwatch sales soared in 2018. Apple is leading the charge, but it's clear there's still room in the market for competitors, as Samsung and Fitbit also did well.
Wearables

The Google Pixel Watch could finally launch sometime this year

From its Pixel smartphones to Google Home, the Google brand is quickly becoming synonymous with high-quality consumer hardware. Eventually, according to rumors, Google may branch out a little further by creating its first smartwatch.
Cars

Will Apple sell its Touch ID and Face ID technology to automakers?

Recent patent filings suggest Apple wants its Touch ID and Face ID technologies to spread across the automotive industry. The company outlined how motorists could use their finger or their face to unlock their car.
Cars

Report: Amazon and General Motors may invest in electric pickup company Rivian

General Motors and Amazon may invest between $1 billion to $2 billion for minority stakes in U.S. startup Rivian, an all-electric truck company, Reuters reports. Rivian introduced the R1T pickup at the 2018 Los Angeles Auto show.
Cars

Ford F-150 recall: Fault could cause vehicle to downshift into first gear

Ford is recalling 1.48 million F-150 vehicles over a potential fault that could cause it to suddenly downshift into first gear. The automaker said it's currently aware of five accidents related to the issue.
Cars

Volkswagen’s hot-rodded T-Roc R is ready to shred its tires to confetti

Volkswagen released a teaser sketch to preview a hot-rodded SUV named T-Roc R. Insiders suggest it will be closely related to the mighty Golf R, meaning it will pack a turbocharged, 2.0-liter four-cylinder engine rated at about 300…
Cars

Honda’s Urban EV is shaping up to be a high-tech, high-style electric city car

Honda will travel to the 2019 Geneva Auto Show to unveil a close-to-production prototype that previews an adorable, city-friendly electric car. The Urban EV will offer about 155 miles of range, and its interior is a tech lover's dream come…
Cars

Audi’s Geneva-bound Q4 E-Tron concept will give us a glimpse of the future

Audi has released a trio of teaser sketches to preview the Q4 E-Tron concept. Scheduled to make its debut at the 2019 Geneva Auto Show, the design study takes the form of an electric SUV with a muscular design and a tech-filled interior.
Cars

Tesla’s Dog Mode lets good Samaritans know that Fido’s A-OK

Tesla's latest over-the-air software update adds two features called Sentry Mode and Dog Mode. Sentry Mode records footage and alerts the owner if someone breaks in, while Dog Mode runs the A/C so owners can safely keep their dogs in their…
Cars

Rock out in the carpool lane with Singing Machine’s Carpool Karaoke microphone

Carpool Karaoke fans can count down the days till summer. That's when Singing Machine's Carpool Karaoke microphone will be available. Connect the Carpool Karaoke Mic to your car radio to make your next road trip a mobile karaoke party.
Cars

Bentley Bentayga Speed surpasses Lamborghini Urus as world’s fastest SUV

The Bentley Bentayga Speed has wrested the title of world's fastest SUV from its cousin, the Lamborghini Urus. But the Bentley is just 1 mph faster than the Lamborghini. It requires 626 horsepower to achieve that top speed.
Emerging Tech

With CabinSense, cars will soon know who’s riding in them and respond accordingly

What if your car could know who's riding in it and customize the entertainment and safety options accordingly? That’s what's promised by the new CabinSense in-car Occupancy Monitoring System.
Outdoors

General Motors cycles into a new market with its first-ever ebikes

When General Motors launched a public campaign last year to name its new ebike brand, many wondered if Bikey McBikeface might win out. But it didn't. Instead, it's called Arīv, and the two bikes are up for pre-order this week.