Skip to main content

Bugatti’s first hybrid could get Porsche genes and an iconic nameplate

Bugatti
Ronan Glon/Digital Trends
Bugatti has examined ways to expand its lineup since Volkswagen took over the brand in 1998 and injected a serious amount of cash into its coffers. The plans have never materialized; the company introduced only two models in just as many decades. That could change soon, though, thanks to the Group’s recent commitment to electrification, and a recent report suggests the storied Atlantic nameplate is poised to make a comeback.

Members of Volkswagen’s top brass asked the Bentley, Lamborghini, and Bugatti division to slash their fleets’ CO2 output in a timely manner. Mainstream brands like Volkswagen can resort to downsizing to build more efficient cars, but Bugatti will lose all credibility if it drops a twin-turbocharged V6 into the Chiron‘s cavernous engine bay. The only way for high-end companies to build cleaner models is to embrace electrification, which is less controversial but not without risks. Bugatti’s entry into the segment will take the form of a four-seater coupe positioned well below its halo model.

Bugatti isn’t starting from scratch. It will receive its own version of the MSB platform found under Porsche’s newest Panamera, and it will get the Panamera Turbo S E-Hybrid’s gasoline-electric plug-in hybrid powertrain to play with. In its standard form, it relies on a powerful V8 engine and a compact electric motor to send over 680 horsepower and 626 pound-feet of torque to all four wheels. The Panamera hits 62 mph from a stop in 3.4 seconds, so a modern-day Bugatti Atlantic could perform the same sprint in under three seconds.

The design brief calls for an impressive specifications sheet, according to inside sources who spoke to Automobile Magazine on the condition of anonymity. The coupe must be capable of driving over at least 60 miles on a single charge of electricity, which is about twice the real-world range of a Panamera Turbo S E-Hybrid. Doubling range without doubling cost is a bit unlikely, but that shouldn’t be a problem for the average Bugatti customer.

The battery pack — which will likely be a lithium-ion unit — will need to take a full charge in under 10 minutes, so it will utilize Porsche’s fast-charging technology, and it must retain its full capacity after a thousand charging cycles. Engineers are stepping up to the challenge, and they’ve got a couple of years to come up with a sexy-looking, state-of-the-art performance coupe worthy of wearing the Atlantic nameplate. The original Atlantic is one of the most expensive cars in the world, so its successor will have Paul Bunyan-sized shoes to fill.

Editors' Recommendations

Ronan Glon
Ronan Glon is an American automotive and tech journalist based in southern France. As a long-time contributor to Digital…
There’s a huge Black Friday sale on Thule roof cargo boxes
thule rooftop cargo boxes deals amazon november 2023 box on car

It's almost winter, which means snowy day trips and skiing, and if you pack your whole family inside one vehicle, it can be difficult to get the rest of your critical belongings (such as bikes and kayaks) to your destination. In theory, you could buy a larger car. Many families get a minivan for the explicit purpose of relieving this kind of pressure. But that's pretty extreme when you could simply expand the storage space of your current car. And with Black Friday sales like this one, putting dozens of Thule rooftop cargo boxes on big discounts, now is a good time to consider doing so. We're seeing deals were you could save $100 (or even more) or Thule rooftop cargo boxes and accessories. Just tap the button below to access the curated collection, then keep reading for our take in how to shop the sale.

Why you should shop the Thule rooftop cargo box sale
One of the first things we want you to know before you shop the Thule collection is some features that aren't immediately apparent just by looking at the cargo boxes. For example, you may be highly concerned about driving off and having your belongings (including embarrassing items like underwear) go everywhere because the box flies open. Thule boxes, however, typically snap shut with an audible click. You know your items are secure. Alternatively, items like their

Read more
Honda recalls more than 300,000 vehicles over seat belt safety issue
2015 Honda Accord Sport

Honda has recalled more than 300,000 of its 2023-2024 HR-Vs and Accords over a safety issue, according to a document posted by the National Highway Traffic Safety Administration (NHTSA).

The issue concerns a missing seat belt part, which means that in the event of a crash, the belt “will not properly restrain the occupant, increasing the risk of injury,” the NHTSA said.

Read more
How to watch Tesla’s Cybertruck delivery event today
Tesla's Cybertruck.

Tesla CEO Elon Musk behind the wheel of a Cybertruck. Tesla

It’s been a long time coming, but Tesla is about to deliver the Cybertruck to its first customers.

Read more