Sorry, oligarchs: Bugatti isn’t interested in building a sedan or a SUV

Bugatti Galibier sedan
High-end crossovers have never been more popular than they are right now. Bentley will launch the controversial Bentayga next month at the Frankfurt Motor Show, and Aston Martin, Rolls-Royce, Mercedes-Maybach, Lamborghini, Maserati, and even Lotus are all planning on introducing at least one off-roader before the end of the decade. Talk about breaking with tradition.

Putting an end to a long-standing industry rumor, Bugatti boss Wolfgang Dürheimer has confirmed the storied marque will not follow its rivals’ lead and build a super-SUV.

“Bugatti is a very special company. We don’t intend to change our brand perception and our market position. We will remain ultra-sharp and at the very top,” explained the executive in a recent interview with Car & Driver.

Similarly, Dürheimer has made it clear that the on-again, off-again production version of the stunning 16C Galibier concept (pictured) has been canceled once and for all. The sedan generated an overwhelmingly positive reaction from show-goers, enthusiasts and prospective owners when it was presented all the back at the 2009 edition of the Frankfurt Motor Show. However, the Galibier will not make the jump to production because Bugatti wants to continue selling ultra-high-end sports cars in order remain one of the world’s most exclusive car companies.

Every single Veyron built sold for over $2 million, a lofty sum that was justified by the model’s jaw-dropping performance and accented by the long list of options usually piled on by wealthy buyers. Bugatti would have a hard time selling a $2 million sedan, even if it was equipped with a massively powerful 16-cylinder engine like the Veyron’s. Making a similar business case for a SUV would be even more difficult.

The market is simply not there, according to Dürheimer, and Bugatti has categorically ruled out expand its lineup towards the bottom. The Chiron, the firm’s next model, will turn the dial up to 11 when it finally lands, but a four-door Bugatti won’t arrive in the foreseeable future.

Emerging Tech

Microsoft’s friendly new A.I wants to figure out what you want — before you ask

Move over Siri and Alexa! Microsoft wants to build a new type of virtual assistant that wants to be your friend. Already making waves in Asia, could this be the future of A.I. BFFs?

Startup Rivian exits stealth mode with a bold promise to electrify off-roaders

Electric car startup Rivian has finally turned off stealth mode and provided details about what it's been working on since 2009. It will build battery-powered off-roaders instead of taking on Tesla and others in the luxury EV segment.

These are the best Xbox One games available right now

More than four years into its life span, Microsoft's latest console is finally coming into its own. From 'Cuphead' to 'Halo 5,' the best Xbox One games offer something for everyone.

From Rolls-Royce to Lamborghini, these are the most expensive cars in the world

If you recently discovered an oil reserve in your backyard, you probably have some extra cash to spend. Look no further, because we’ve rounded up the most expensive cars in the world.

Prep your car for the coming snow and sleet with these cold weather tips

Driving in the winter, whether downtown or across the country, is rarely easy. Luckily, we've put together a quick rundown of a few things you should do to winterize your car before the snow officially hits.
Digital Trends Live

DT Daily: Waymo’s driverless cars, ‘Fallout 76’ tips, and Racella

In today's episode of DT Daily, we discuss Waymo's foray into the ridesharing sector, along with various tips for making the most of the recently launched Fallout 76. We also sit down with singer Racella to chat about her new EP, Waves.

Many adults believe fully self-driving cars are already traversing U.S. highways

The American Automobile Association tested cars with features such as lane-keeping and adaptive cruise control and found them lacking in real-world conditions. Forty percent of surveyed U.S. adults think self-driving cars exist now.

Want to keep connected on the road? Here are 5 ways to add Bluetooth to your car

The best way to make an old ride feel young again is to bring it up speed with the 21st century. Here's how to properly add Bluetooth to your vehicle, via independent kits, vehicle adapters, or aftermarket head units.

Jeep’s outdoorsy Gladiator pickup truck bares it all ahead of schedule

Jeep will introduce the long-promised Wrangler-based pickup truck at the 2018 Los Angeles Auto Show. Named Gladiator, the model was designed to conquer the great outdoors, not for the construction site.

The hamster-friendly 2020 Kia Soul will rock out at the Los Angeles Auto Show

Kia has released a teaser image to preview the next Soul. Scheduled to make its debut at the 2018 Los Angeles Auto Show, the 2020 Soul will keep the outgoing model's boxy proportions but it will wear a sharper design.

2020 Toyota Corolla sedan aims to offer sharper handling, better tech

The 2020 Toyota Corolla sedan gets the same upgrades as the recently-introduced Corolla hatchback, including a firmer foundation, new engine, and more tech features. Will that be enough to keep the long-lived Corolla nameplate relevant?

Honda will squeeze another model into its SUV lineup at the Los Angeles show

Honda will introduce a new SUV with a familiar nameplate at the 2018 Los Angeles auto show. It envisioned the 2019 Passport as a five-seater alternative to the eight-seater Pilot. The two models will share a platform and many tech features.

Uber rolls out rewards program that lets its most loyal riders lock in prices

Uber launched a new loyalty program today called Uber Rewards. It offers frequent riders credits to Uber Eats, car upgrades, and the ability to lock in prices on their most traveled routes.

The world’s first 3D-printed titanium wheels are so intricate they look fake

HRE Performance Wheels and GE Additive have teamed up to create the world's first 3D-printed titanium wheels. They are not only impressively durable, but extremely lightweight as well.