Buick will unveil a mysterious new model ahead of the 2016 Detroit Auto Show, reports the Detroit Free Press. It will be one of three new production models Buick plans to unveil in the coming year, although the carmaker won’t discuss any details right now. The not-quite-luxury Buick brand seems to always be in need of new models to attract younger buyers, and distinguish it from other GM brands.
The mystery model could be a production version of the Avenir, according to the Detroit Free Press. The Avenir concept was a full-size sedan unveiled at the 2015 Detroit Auto Show, with more evocative styling and a more luxurious interior than any current Buick. It’s certainly the model most car fans would like to see.
On the other hand, Buick could unveil a new version of the aging Enclave. While less exciting, a new Enclave could be more important to Buick’s bottom line. Crossovers are hot right now, and the Enclave (along with its Chevrolet Traverse and GMC Acadia siblings) is one of the oldest designs in its segment. An updated Enclave is likely to sell in much larger numbers than an Avenir, even if it isn’t as cool.
Whatever it is, the new model will be unveiled at an event preceding the opening of the Detroit show, alongside the Envision. This crossover is also sold in China, but is now making its way to the U.S. It will also be the first Buick sold in the U.S. to be built in the People’s Republic. The Envision will go on sale next year alongside the redesigned LaCrosse sedan that was unveiled at the 2015 Los Angeles Auto Show.
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