Buick wants to set the right mood in your car, and it starts with LEDs

Buick LED lighting cabin

We can all agree that lighting is important — crucial even. It can highlight or mask an object or person’s most important features, and can even be used to help set the right mood or environment. Just ask any photographer, or anyone who has ever woken up in the morning after a night of too many adult beverages and a slew bad decision making.

But lighting can also have a calming effect, which is what luxury automaker Buick is looking to explore more deeply. By utilizing smart LED technology, Buick has announced it will implement ambient LED interior lighting to all its upcoming vehicles for the 2013 model year.

Ambient LED lighting isn’t anything particularly new: It has been somewhat of a signature for Buick since 2009, when GM’s luxury brand introduced the technology to its LaCrosse sedans. On top of looking classy and cool, Buick says the inspiration for its lighting endeavors stem from high-end home interior design.

Buick LED lighting

“If you look in a modern, high-end home at night, the major light sources like TVs are complemented by soft, evenly distributed interior lighting,” said Chris Fusco, interior experience manager for Buick Design, in a press release, adding, “Buick’s signature blue hue specifically has a calming effect thanks to its lower color saturation, which we feel is more comforting to the eyes,”

Indeed, Buick just might be on to something here. According to Harris Interavtive’s AutoTECHCAST survey, blue is by and large the most appealing ambient lighting color, followed by amber and green, with pink (surprise!) coming in dead last. Of course, blasting blue LED lighting throughout a vehicles cabin isn’t exactly desired either, which is why the survey also concluded that the center console, instrument panel, and cupholders are the top choices consumers wish to see any ambient lighting emanating from.

Meanwhile, how Buick chooses to implement its new lighting will largely depend on the vehicle. According to the American automaker, both the Verano and Regal will feature the glowing blue hue prominently on the model’s headliner, while the LaCrosse and redesigned 2013 Enclave crossover SUV will utilize more dramatic lighting techniques that wrap around the cabin’s dash.

Buick LED chart

While it seems ambient lighting will play a significant role in Buick’s design culture in the coming years, other technology will continue to feature prominently as well, including eAssist fuel efficiency technology and IntelliLink voice-activated infotainment connectivity.

It might seem like Buick is making an overzealous push with its LED lighting technology, but in the auto world it’s the little things that matter. Just look at Audi’s recent rise to prominence with the introduction of its sleek daytime LEDs as a model example of how even the smallest aesthetic tweaks can resonate within the industry and, more importantly, with consumers in a big way.

Product Review

Audi's new A8 is so sophisticated and serene, it practically deletes potholes

The 2019 Audi A8’s outline looks promising: Level 3 autonomous driving capability, haptic-feedback infotainment screens, rear-wheel steering, Matrix LED headlights and OLED taillights, plus a predictive suspension.
Home Theater

The seven best TVs you can buy right now, from budget to big screen

Looking for a new television? In an oversaturated market, buying power is at an all-time high, but you'll need to cut through the rough to find a diamond. We're here to help with our picks for the best TVs of 2018.
Home Theater

The best noise-canceling headphones paint your music on a cleaner canvas

Drowning out the sound of babies, jet engines, and the outside world isn't as hard as it seems. Here are the best noise-canceling headphones, whether you're concerned with style, comfort, or sound.
Cars

Volkswagen’s next-generation lights will keep you safer, look good doing it

Volkswagen's new smart LED headlights, called IQ.Light, don't just light up the road in front of you to keep you, other drivers, and pedestrians safe. They also look dang good while doing it.
Cars

At 503 mph, Turbinator II is the world’s fastest wheel-driven vehicle

The Turbinator II is a four-wheel drive streamliner powered by a 5,000-horsepower helicopter engine, and it just achieved 503.332 mph at the Bonneville Salt Flats. That's an unofficial record for a wheel-driven car.
Cars

Lyft has a new fixed-price subscription plan for frequent passengers

Lyft wants you to save money by using rideshare services instead of owning a car. The new Lyft All-Access Plan monthly rideshare trip subscription includes 30 rides a month with a small discount for additional trips.
Cars

Could the next Mazda3 boast a fuel-saving breakthrough in engine tech?

Mazda released a teaser video that likely previews the next Mazda3. Expected to make its global debut at the L.A. auto show, the next 3 will wear a more curvaceous design and offer one of the most advanced engines in the automotive…
Cars

Workhorse takes on diesel with lighter, cheaper NGEN-1000 electric delivery van

Ohio-based Workhorse Group claims its new NGEN-1000 electric delivery van costs the same as a conventional diesel van and can haul a similar amount of cargo. A lower curb weight makes this possible.
Cars

Forget transponders with Peasy’s nationwide pay-as-you-go toll service

Verra Mobility launched Peasy, a consumer highway and bridge toll payment service. Designed to be less hassle than managing traditional transponder or toll tag accounts, Peasy pays tolls as they are levied across most of the U.S.
Cars

Just 10 people will get to put this limited-edition Audi R8 in their garages

The 2018 Audi R8 V10 Plus Competition makes use of Audi's motor sports experience to turn up the performance dial. Decreased weight and increased aerodynamic downforce make this R8 a track monster.
Cars

Porsche’s all-electric Taycan sedan will cost less than a Panamera

Porsche's Mission E concept won't change much as it transitions to a production model named Taycan that's scheduled to arrive in 2019. That means the sedan will keep the sleek design and its 800-volt charging system.
Cars

Bored with stock? The best tuner cars are begging to be modified

Modification has been around almost as long as the automobile itself. Here are 25 of the best tuner cars you can find, ranging from American muscle standouts to Japanese drift cars.
Cars

Tesla keeps promise with more affordable Model 3 with midrange battery pack

Tesla is keeping its promise of making the Model 3 gradually more affordable. The company released a new variant of the car with a mid-range, 260-mile battery option that's priced under the $50,000 mark.
Cars

The snake escapes: Ford’s 700-hp Mustang GT500 slithers online ahead of schedule

The Ford Mustang Shelby GT500 will return in 2019 with over 700 horsepower, Ford confirmed at the 2018 Detroit Auto Show. The GT500 will be the most powerful Ford production car ever.