Sick of sitting in traffic? Take the high road with Cadillac Fly and Drive

Avoid traffic with Cadillac Fly and Drive
No matter what car you’re driving, New York City’s notorious traffic can be frustrating. So Cadillac is offering a handful of New Yorkers what could be considered the ultimate luxury: Skipping that traffic altogether. The carmaker is teaming up with aviation company Blade to offer helicopter flights between New York and the posh seaside Hamptons, because where else would you take a chartered helicopter? This program, called Fly and Drive, also gives its entitled flyers use of a Cadillac XT5 once they get to the Hamptons.

The program runs from July 7 to August 25, and only eight seats are available on each flight. Only the first six people to book get the complimentary Cadillac rental. The Cadillac-sponsored flights are posted at random on Blade’s smartphone app, so plutocrats will have to keep an eye on it to get a spot. At least Blade and Cadillac are making people do a little work for this privilege.

Flights depart from heliports at East 34th Street or East 30th Street in Manhattan. In the event of bad weather, Cadillac will drive customers out to the Hamptons in its cars. That’s still pretty convenient, but probably not as satisfying as being able to soar over traffic.

Over the past few years, Cadillac has worked to give its brand more prestige. Bosses want people to think of it as a distinct luxury brand, rather than as just another General Motors division. The need to distance itself from GM was so great that the carmaker moved its offices from Detroit to New York’s trendy Soho neighborhood.

Chartered helicopter flights seem like a pretty good way to get people to forget that Cadillacs are made by the same company as the Chevrolet Spark. It’s current products may not have the sheer extravagance of say, a Rolls-Royce, Bentley, or high-end Mercedes-Benz, but those automakers don’t typically give their customers the option of traveling by helicopter.

But the company’s long-term success depends on the cars themselves. Cadillac’s lineup is as strong as it’s been in decades, and the automaker is even having some success in racing. But it still lacks a range-topping luxury sedan equivalent to the Mercedes S-Class, BMW 7 Series, or Audi A8. A car like that could cement its prestige long after the Cadillac Fly and Drive helicopter promotion is over.

Product Review

Inside Maserati's Levante SUV beats the heart of a Ferrari

Maserati’s luxury SUV gets a shot in the arm by way of Ferrari-derived V8 power, but is it enough to go toe-to-toe with the established players in the high performance sport-utility segment? Let’s find out.
Emerging Tech

Self-driving dirt rally vehicle offers crash course in autonomous car safety

Georgia Tech's AutoRally initiative pushes self-driving cars to their limit by getting scaled-down autonomous vehicles to drive really, really fast and aggressively on dirt roads. Here's why.

The best iPhone deals for December 2018

Apple devices can get expensive, but if you just can't live without iOS, don't despair: We've curated an up-to-date list of all of the absolute best iPhone deals available for December 2018.

Have a spooky dance party at an abandoned mansion with Fortnite's new challenges

The Fortnite season 7, week 2 challenges have arrived in Battle Royale. From searching for chests to dancing off at an abandoned mansion, here's how to do them and the rewards you get for completing them.

Infiniti previews its leap into one of the hottest industry segments

Infiniti has released a teaser image to preview a concept it will unveil at the 2019 Detroit Auto Show. The yet-unnamed design study is an electric crossover shaped by Infiniti's newest design language.

What’s next for in-car entertainment? Audi believes it knows

Audi is bringing two technologies to CES 2019. The first turns a car -- a luxury sedan, in this case -- into a drive-in movie theater. The second is presented as a new entertainment format that turns the journey into the destination.
Emerging Tech

Awesome Tech You Can’t Buy Yet: Booze-filled ski poles and crypto piggy banks

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Product Review

The all-new 3 Series proves BMW can still build a compelling sport sedan

Seat time in the entry-level BMW 330i ($41,425) and M340i xDrive ($54,995) will test the German automaker’s commitment to driving dynamics, powertrain refinement, and cutting edge technology.

California wants all-electric public bus fleet on its roads by 2040

California approved a regulation that targets an all-electric public bus fleet for the whole state by 2040. The effect of the full implementation of the regulation is equivalent to taking 4 million cars off the road.

1,000-mph Bloodhound supersonic car project finds a last-minute savior

The Bloodhound supersonic car (SSC) project has found a buyer. The project was going to be disbanded after running out of funds, but its assets were purchased by British businessman Ian Warhurst.

Ford’s prototype Quiet Kennel uses noise-canceling tech to keep dogs stress-free

Ford is ending 2018 by venturing into the doghouse market. The company's European division has built a kennel equipped with active noise-canceling technology and soundproof walls that help dogs sleep through fireworks.

Car-branded phones need to make a U-turn if they ever want to impress

Your car and your smartphone are becoming one, yet smartphones branded or co-created by car companies are a problem. We look at the history, some examples of the best and worst, then share hopes for the future.

The best compact cars pack full-size features in fun-size packages

The best compact cars on the market rival their counterparts in many ways, proving that bigger isn’t always better. Here, we've rounded up some of the better options available, including an SUV and an electric alternative.

Lincoln revives its coolest-ever design feature for limited-edition Continental

The 1961 Lincoln Continental became a design icon thanks to center-opening "coach doors" (also known as "suicide doors"). Lincoln is bringing those doors back for a special edition of the 2019 Continental.