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Google’s self-driving car project has a new CEO in John Krafcik, a car industry veteran

Lulu Chang
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Google self-driving car
Image used with permission by copyright holder
It’s one of their most ambitious projects to date, so naturally, Google’s self-driving car project requires some pretty impressive leadership. And on Monday, that leadership took the form of John Krafcik, a venerable elder statesman of the car industry whose resume includes 14 years at Ford Motor Company, a decade at Hyundai (five of which were spent as the president and CEO of the U.S. division), and most recently, as the president of TrueCar, a car-shopping service.

“This is a great opportunity to help Google develop the enormous potential of self-driving cars,” said Krafcik in a statement. “This technology can save thousands of lives, give millions of people greater mobility, and free us from a lot of the things we find frustrating about driving today. I can’t wait to get started.”

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In addition to Krafcik’s extensive experience in the automotive industry, his background as a Stanford University-trained mechanical engineer means that Google’s autonomous car division will be led by a man who has direct experience in both product development and manufacturing. Indeed, it would appear that Krafcik maintains not only a deep understanding of business (thanks to his MBA from MIT’s Sloan School of Management), but also of the more technical details of these new vehicles.

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Still, Google notes, “Krafcik’s background shouldn’t be interpreted as a sign that Google intends to become a manufacturer” of such cars. “We’re not going to make cars ourselves,” Google spokeswoman Courtney Hohne told Automotive News. “We know what we’re good at, and we’ll partner with many different companies to bring this technology into the world safely.”

Already, Google, a company that first became a household name for its search engine, has expanded rapidly and impressively into a number of different industries, and their homegrown self-driving cars now rival those of far more established automotive companies.“We’re feeling good about our progress, so now we’re investing in building out a team that can help us bring this technology to its full potential,” a Google spokeswoman said. “John’s combination of technical expertise and auto-industry experience will be particularly valuable as we collaborate with many different partners to achieve our goal.”

Krafcik will join the team in Mountain View, California later this month.

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Lulu Chang
Lulu Chang
Former Digital Trends Contributor
Fascinated by the effects of technology on human interaction, Lulu believes that if her parents can use your new app…
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