Citroen lets Facebook users design its C1 Connexion, runs the risk of making a car no-one wants to buy

Citroen C1 Connexion FacebookCitroen has announced it has teamed up with Facebook, where members of the social network can have a hand in designing a new special edition C1 car, which will go on sale later this year.

The promotion has been given the tagline “You like it. We make it” and a Facebook app has been built so you can help spec the new model, which will be named the C1 Connexion.

A group of egg-shaped robots guide you through the process, but rather than give the full Homer Simpson experience, your stylistic decisions are limited to body and trim color, number of doors and a choice of either alloy wheels, satellite navigation or Bluetooth connectivity.

Each completed car is counted as a vote, and the car with the most votes will go into production. Citroen will also giveaway a finished C1 Connexion to one lucky person too.

Citroen has called the promotion “crowd-sourcing in action,” and a Facebook spokesperson applauded the company’s efforts to tightly integrate its marketing campaign with the complete Facebook experience.

The right social network?

If you’re not familiar with the Citroen C1, it’s one of three cars to come from a partnership between Citroen, Peugeot and Toyota, the other two models being the Peugeot 107 and the Toyota Aygo.

It’s a city car that’s popular with young drivers, thanks to its funky looks, low running costs and cheap insurance. In the UK, it costs around £7,995, or $12,700.

In an info-graphic created by onlineMBA.com, it shows 18-percent of Facebook’s members being between 25 and 34 years-old, and 14-percent up to 24 years-old.

According to Facebook’s own statistics, it has 845 million registered users, so 18-percent equates to just over 152 million people, and if we refine this down to just Europe (the C1’s primary market) it looks like the campaign will reach a healthy 38 million people.

Citroen’s Connexion Facebook page has already received more than 80,000 Likes, and as the competition runs until 30 April, it’s sure to attract plenty more.

This is the Internet

So, is it a good idea to let the general public, or in this case, the Internet, loose on a car you’ve promised to put into production?

While nothing too ridiculous can be done to the little C1, some fairly garish color combinations can be selected, so a concerted effort by some online wags could ensure Citroen’s C1 Connexion is blue with pink trim.

The figures may look good, but we hope Citroen is prepared for the eventuality it may have to make a car nobody wants to buy.

Emerging Tech

Awesome Tech You Can’t Buy Yet: DIY smartphones and zip-on bike tires

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Movies & TV

Stay inside this summer with the best shows on Hulu, including 'Castle Rock'

It's often overwhelming to navigate Hulu's robust library of TV shows. To help, we've put together a list of the best shows on Hulu, whether you're into frenetic cartoons, intelligent dramas, or anything in between.
Movies & TV

The best shows on Netflix in October, from 'Mindhunter’ to ‘The Good Place’

Looking for a new show to binge? Lucky for you, we've curated a list of the best shows on Netflix, whether you're a fan of outlandish anime, dramatic period pieces, or shows that leave you questioning what lies beyond.
Mobile

Updating to Apple’s iOS 12 will make your iPhone a whole lot smarter

iOS 12, the latest version of Apple’s iOS, is officially here. We took it for a spin to check out its new noteworthy features, and if it truly changes our smartphone habits for the better.
Cars

GPS units aren't dead! Our favorite models still do things your phone can't

Love hitting the open road but hate having to rely solely on your phone for getting around? Thankfully, the best in-car GPS systems will allow you to navigate and capitalize on a range of features sans your cellular network. Here are our…
Cars

Watch this driverless Range Rover tackle one of U.K.’s ‘most challenging roads’

Jaguar Land Rover just sent its autonomous Range Rover Sport vehicle onto one of the U.K.'s "most challenging road layouts," and the automaker has posted a video online showing exactly how it fared.
Product Review

The 2019 Volvo V60 proves it's still cool to drive a station wagon

With the 2019 V60, Volvo argues the station wagon segment isn't as moribund as most other automakers say it is. The company goes as far as arguing we're on the cusp of a wagon revival, and the V60 is poised to lead the charge.
Cars

A public/private autonomous driving institute blooms under the Arizona sun

Arizona Governor Doug Ducey announced the Institute for Automated Mobility (IAM), partnering government, academic, and private organizations to develop self-driving tech and safety standards. Intel is the first private-sector member.
Cars

Ford imagines a future without traffic lights or stop signs

Ford is using vehicle-to-vehicle communication (V2V) tech to allow cars to pass through intersections without stopping. The experimental "Intersection Priority Management" system basically acts as air traffic control for cars.
Cars

The supersized BMW X7 is coming with a grille you can park a 2 Series on

BMW will soon expand its lineup with a new range-topping SUV named the X7. The first-ever BMW X7 is shaping up to be the 7 Series of the SUV world in terms of size, price, and image.
Cars

Can't see all of a sudden? Our quick guide on defogging your car windows

Did you suddenly lose exterior visibility while driving because of foggy windows? Don't panic! Here's our quick guide on defogging your car windows in a safe manner while on the go, and a few steps on how to prevent them.
Product Review

Volvo’s redesigned 2019 S60 sedan is the best kind of remix

The 2019 Volvo S60 borrows almost everything from other recent Volvo models, but that’s not a problem. From its infotainment system to an available plug-in hybrid powertrain, the S60 takes the best bits from a lineup of great cars.
Cars

Carbuying can be exhausting: Here are the best used car websites to make it easier

Shopping for a used car isn't easy, especially when the salesman is looking to make a quick sale. Thankfully, there are plenty of sites aimed at the prospective buyer, whether you're looking for a sedan or a newfangled hybrid.
Cars

Are European-style self-dimming and glare-free headlights coming to the U.S.?

The National Highway Traffic Safety Administration (NHTSA) proposes to allow adaptive LED headlights on vehicles sold in the U.S. Adaptive LEDs automatically lower headlight intensity when they detect pedestrians or oncoming vehicles.