Dyson preps multiple test tracks for its ‘radical’ electric car

dyson preps multiple test tracks for its radical electric car track

As if to remind everyone that its electric-car plans are still on track, Dyson this week revealed it’s planning to build a large test site to put the motor through its paces.

More famous for its range of fancy vacuum cleaners than electric cars, Dyson hopes to suck up the competition with its offering when it tootles out of the factory in around three years’ time.

The company revealed it was designing a “radically different” electric car in September 2017, though work on the project started two years earlier.

A major part of the electric car’s development will of course include rigorous testing. That’s why Dyson has bought a former World War II airfield about five miles from the company’s headquarters in the English county of Wiltshire.

The 400-strong team of engineers working on the car have already transferred to modernized hangars at the 500-acre airfield, with Dyson spending more than 200 million British pounds (about $260 million) on renovations. The investment will include the construction of multiple test tracks covering a distance of around 10 miles.

Dyson this week released an image showing how the site will look when it’s complete. Multiple tight bends on one of the tracks are designed to ensure thorough testing of the vehicle’s steering, brakes, and suspension, while the straights will assess speed handling and its advanced driver assistance systems. Elevations and off-road sections will also help to push the car to the limit.

Jim Rowan, chief executive of Dyson, told the BBC the new site would soon become a “world-class vehicle testing campus,” adding, “We are now firmly focused on the next stage of our automotive project strengthening our credentials as a global research and development organization.”

The company has released few details about the vehicle that it’s building, with founder Sir James Dyson saying only that it will be “radically different” to anything that’s gone before in the electric-car market.

Considering the huge challenges faced by fellow entrepreneur Elon Musk as he tries to make a success of Tesla in the fiercely competitive and fast-changing electric-car market, Dyson knows his own project requires perfect planning if it’s to have any chance of succeeding.

The British company is expecting to invest a total of 2 billion pounds (about $2.6 billion) in its electric-car program in a bid to make it work.


We get up close with the Vision iNext concept to learn about BMW’s future

Through a massive worldwide campaign that visits various major cities around the world, we get our exclusive opportunity to get up close and personal with BMW’s latest Vision iNEXT Concept to learn about automaker’s future plans.
Product Review

The Suunto 9 multisport watch has the stamina to outlast even you

The Suunto 9 offers an astounding 120 hours of continuous tracking thanks to its intelligent battery modes and FusedTrack "GPS without GPS" tracking. We put the Suunto 9 through its paces to find out how well these features work.

WatchOS 5 is now available -- here's everything we know so far

Months after Apple announced its latest software at WWDC, you can now download WatchOS for the Apple Watch. WatchOS 5 brings a number of new features including new watch faces and improved health tracking.

Polar improves heart rate tracking with its new Vantage wearables

Polar launched its latest lineup of devices. Known as the Polar Vantage V and the Polar Vantage M, both provide a new optical heart rate sensor, additional tracking metrics, and more.

Photos of the BMW Vision iNEXT Concept leak onto the web despite embargo

Earlier this week, Digital Trends was invited to preview BMW’s all-new Vision iNEXT Concept. Although we were all under an embargo, somehow the photos of the concept leaked onto the web before the embargo lifted.
Emerging Tech

Awesome Tech You Can’t Buy Yet: Self-balancing skates, tiny tripods, and more

Check out our roundup of the best new crowdfunding projects and product announcements that hit the Web this week. You can't buy this stuff yet, but it sure is fun to gawk!
Product Review

Alfa Romeo delivers the quintessential Italian high-performance SUV

Alfa’s Romeo’s Ferrari-powered sport utility delivers hair-raising straight-line performance, admirable capability in the corners, and head-turning style, but comes up a bit short in a few key areas.

An elevator in your garage? Boring Company gets OK to test Loop Lift from tunnel

The Hawthorne (California) City Council gave Elon Musk's Boring Company the go-ahead to construct a Loop Lift prototype. The lift will connect the company's existing underground hyperloop to a residential garage.

Uber has decided to leave its broadly derided current logo ‘behind’

Rideshare giant Uber has a new brand image. The new wordmark logo replaces Uber's previous brand icon, a circular graphic that was derided as an "asshole" symbol that walked away from a clear brand identifier.

Startup inks ‘world’s largest deal’ for driverless grocery deliveries

An increasing number of companies are testing delivery services using autonomous vehicles. Startup Udelv already has experience of running a trial in San Francisco, with Oklahoma City, Oklahoma set to become its next destination.
Smart Home

Amazon reportedly will introduce an Alexa-enabled microwave, amp, and more

Amazon's Fall 2018 Alexa device rollout is about to begin, sources say. Look for an Alexa microwave, an amplifier, receiver, and subwoofer, and an Alexa voice-responsive device for your car. Amazon is maximizing its voice-command presence.

Elon Musk: Tesla is bringing most collision repair in-house, outsiders too slow

Dissatisfied with third-party collision repair shops, Tesla CEO Elon Musk took to Twitter to announce the firm is bring most repair work in-house. The goal is a car as good or better than new with repair completed in under an hour.

Audi is finally taking the wraps off its Tesla-fighting e-tron electric SUV

The 2019 Audi e-tron is an electric SUV aimed at the Tesla Model X, Jaguar I-Pace, and Mercedes-Benz EQC. It's Audi's first mass-market electric car, but will it make a good first impression?

Volkswagen built a 210-mph Jetta, and broke a land-speed record with it

A modified 2019 Volkswagen Jetta just set a land-speed record at the Bonneville Salt Flats in the G/BGC class. Boasting a 600-horsepower engine, the Jetta hit 210 mph on the salt.