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Ford, State Farm team up to track drivers for cheaper insurance rates


As detailed within an official press release on Ford’s site, the car company is enabling the ability to track driver mileage and feed that information to State Farm though the Ford SYNC telematics system. This information is collected by State Farm in order to help drivers qualify for the Drive Safe and Save program that offers State Farm customers discounts based on the distance an automobile travels every month. While somewhat similar to Progressive’s Snapshot program, the only data provided to State Farm is mileage and doesn’t take other factors into account like time of day or the number of hard brakes a driver makes when operating the vehicle. 

Ford Dash DisplayAccording to Ford Connected Services global director Doug VanDagens, he stated “We’re very pleased to be working with State Farm to lower the cost of vehicle ownership for the three million Ford SYNC owners who are driving vehicles with the Vehicle Health Report feature. SYNC Vehicle Health Report is free for the life of the vehicle, so our customers can qualify for insurance discounts without having to pay a monthly subscription.” Beyond tracking mileage, the Vehicle Health Report provides information about performance and maintenance of the car to the driver.

This program is optional for owners of cars that utilize the Ford SYNC connectivity system and requires an opt-in process to activate the program with State Farm. According to Ford, a State Farm customer that enrolls in the program should expect a five percent discount at the start. Someone that drives approximately 1,000 miles a month can expect about a 10 percent discount, but anyone that uses a vehicle more sparingly could see a discount rate up to 40 percent. However, drivers that commute heavily during the week for work will likely find themselves at a disadvantage when it comes to qualifying for a sizable discount. 

2012 Ford Focus SEL Review front angle parkThis data is invaluable to State Farm as it allows the company to offer more competitive rates and avoid using actuaries to estimate the potential risk of insuring a specific driver. According to State Farm, the data collected through Ford SYNC doesn’t include location information and the company isn’t selling the data to third parties.

However, the data is being used to predict risk when providing new policies for other drivers in the region and State Farm is required to supply all collected data to law enforcement agencies if a request has been made. Anyone concerned about the complete privacy of their driving data may prefer to avoid this opt-in program.  

State Farm’s Drive Safe and Save program was already available to customers that use an on-board diagnostic system (OBD-II) to pull a report of driving data. Ford plans to roll out the SYNC connectivity in Utah first before expanding out to other states. The Ford SYNC system also allows users to sync a smartphone into the system for hands-free calling, reads and displays incoming text messages on the display, can provide Internet connectivity for other passengers, calls emergency services automatically when an airbag deploys and provides navigation services with turn-by-turn voice directions.

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Mike Flacy
By day, I'm the content and social media manager for High-Def Digest, Steve's Digicams and The CheckOut on Ben's Bargains…
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