Geneva 2013: MINI promotes further personalization with Bond Street, Hyde Park editions

MINI Clubman Bond Street

One of our favorite qualities about the MINI lineup is the brand’s belief in personalization.  Want a Union Jack plastered on your roof?  Go for it.  Want different caps on each of your side mirrors?  You got iy.  And what about giant silver, no, black, wait, gunmetal wheels?  Yeah, you can have those, too.  So, it comes as no surprise to us that MINI plans to show off a slew of customized cars in Geneva.

This year at the Geneva Motor Show, MINI’s booth will be home to three new trims: the Clubman Bond Street, the Hyde Park and the Highgate Convertible.  All three cars are designed to give off an aire of pomp and circumstance with a decidedly British kind of luxury.  Think MINIs fit for the Queen, and we’re on the same page.

The Clubman Bond Street is done up in black and gold (MINI calls it “Cool Champagne”), and the car is fitted with black wheels, too.  Inside, the dash is leather-wrapped, which is something we’ve only seen on the Rolls-Royce-designed Goodwood edition in the past.  The seats are also trimmed in black leather with champagne piping, giving the Bond Street a slightly uppity, yet totally MINI vibe.  The Hyde Park edition is available on both Clubman and standard Hardtop models, and wears many of the same features as the Bond Street, but in white.

On the other side of the floor will be the new Paceman, but in its JCW performance guise.  Think of the Paceman as a two-door version of the company’s Countryman compact crossover, now available with the John Cooper Works package.  JCW offers a new set of options to the new Paceman, ranging from turbo upgrades that boost the engine to 218 horsepower, custom paint, wheels, and several other go-fast goodies.

Check out our coverage of the Geneva Motor Show next week, where we’ll have more information on future MINI products.