The hill climb, which goes up a course normally reserved for snowboarders, is scheduled to close out the X Games on January 28. Preliminary rounds and qualifying heats will stream live on the Harley-Davidson Facebook page on Sunday, January 28 at 10:15 p.m. ET. ESPN will air the gold and bronze medal rounds live that same evening at 10:45 p.m.
Harley invited eight top hill climb riders to compete in the event: Logan Mead, Logan Cipala, Austin Cardwell, Jake Anstett, Dan Lauters, Josh Mueller, Louie Lauters, and Travis Whitlock.
“There’s a story behind every mile you ride on your Harley-Davidson, and I’m honored to be one of the first to ride mine up the Snow Hill Climb during X Games 2018,” Mueller said. “History will be made in Aspen, and every athlete will look on with envy as we race up the SuperPipe.”
Harley-Davidson, like all other motorcycle makers, is trying to build interest in motorcycling. The
Last year, Harley-Davidson sponsored an event in Ryder, South Dakota to give all eligible residents an experience riding a Harley on a JumpStart Rider Experience setup. The Jumpstart is a special stand that holds up a motorcycle to give the rider the experience of riding a running machine, shifting and working the other controls. Of Ryder’s total population of 85, 50 people signed up for
Indian Motorcycle was at the X Games Minneapolis 2017, which was chosen as the venue to launch the 2017 Indian Scout Bobber.
Harley-Davidson’s new named event at the 2018 Winter X Games is another example of the company reaching out to the desired market.
“For 115 years H-D riders from all walks of life have expressed their freedom from the seat of America’s favorite motorcycle, so it’s natural for us to continue to blaze trails – this time off the road and in the snow,” Scott Beck, Harley-Davidson director of marketing, said. “We’ve raced the ice and climbed virtually every kind of hill, and the Harley-Davidson Snow Hill Climb is another way for us to grow the sport of motorcycling. We know our riders, and X Games fans and athletes alike share a passion for adrenaline and speed.”
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