Hyundai’s Genesis nameplate will break off to serve as an independent luxury car brand

Hyundai Genesis Interior
Hyundai has slowly but surely been working its way into the luxury segment, but now the Korean automaker is ready to make a far bigger splash.

The brand will officially set its Genesis name apart from the rest of the automaker as a luxury marque with a six-vehicle lineup planned by 2020. Previewed by concepts like the Vision G Coupe, the Genesis nameplate will denote unique designs, G-based naming structures, and improved customer service experiences.

Though Hyundai and its sister company, Kia, had been going back-and-forth for a while in deciding which badge would own luxury segment vehicles, the previous experiments were inconclusive. Kia’s K900 and Hyundai’s Equus equally established “affordable luxury” personalities, but neither sold particularly well.

By operating under the independent Genesis brand, Hyundai can more directly rival Toyota’s Lexus, Honda’s Acura, and Nissan’s Infiniti luxury vehicles.

Obviously this means Hyundai will need to rename one of its best-selling models (the Genesis), but it also means its naming convention will change. Luxury models will start with the letter G, followed by a number to signify the car’s segment. It’s a good thing Infiniti moved onto its Q-naming structure, or the Japanese brand would have been mighty upset with a Genesis G40 to rival its G37.

“We have created this new Genesis brand with a complete focus on our customers who want smart ownership experiences that save time and effort, with practical innovations that enhance satisfaction,” said Euisun Chung, Hyundai Motor Company Vice Chairman. “The Genesis brand will fulfill these expectations, becoming a market leader through our human-centered brand strategy.”

Genesis models won’t just be about luxury, either. Like its Japanese rivals, Hyundai will offer vehicles with more performance, higher-end technology, and tailored levels of customer service.

The first models to slot under the Genesis brand will be the Hyundai Equus and Genesis sedans. There are also plans for a mid-sized SUV to rival Lexus’s RX. Let’s hope a production version Vision G also is in the works.

Product Review

Mercedes-Benz updates the timeless G-wagen for the modern world

For decades, the G-Class has been an outlier in the Mercedes-Benz portfolio, a body-on-frame brute with the soul – and driving manners – of an off-road pickup. With the all-new G550, Mercedes seeks to smooth out some of the rough edges.
Cars

Mamma mia! Alfa Romeo will unveil a new model at the Geneva Auto Show

Alfa Romeo told Digital Trends it will unveil a new model at the 2019 Geneva Auto Show. It stopped short of revealing what it has in store, but rumors claim it will be a crossover positioned below the Stelvio.
Cars

2020 Kia Soul and Soul EV continue to think inside the box

The 2020 Kia Soul is the third generation of Kia's boxy curiosity. The Soul maintains its signature look, but gets tech and powertrain upgrades. The all-electric Soul EV returns as well.
Cars

The Polestar 2, Sweden’s answer to the Tesla Model 3, begins taking shape

Volvo sister company Polestar has released a teaser image to give us our first look at the 2, its second model. Polestar tells us the 2 will arrive as a four-door fastback with a 400-hp electric powertrain and about 300 miles of range.
Cars

2020 GMC Acadia toughens up on the outside, gets smarter on the inside

The 2020 GMC Acadia crossover gets styling updates and a more rugged AT4 trim level. Under the skin, the Acadia sports a new turbocharged four-cylinder engine and a wider array of tech features.
Cars

Nissan is using old Leaf batteries to power and connect off-the-grid campers

Nissan has teamed up with trailer manufacturer Opus to design a mobile, weatherproof power pack built with battery cells sourced from the first-generation Leaf. Called Roam, the pack stores enough electricity to power a camper for up to a…
Cars

Alfa Romeo’s latest Ferrari-powered F1 race car is ready to hit the track

Alfa Romeo is doubling down on Formula One racing after a decades-long hiatus. Now essentially a support team for Ferrari, its 2019 driver lineup includes a former world champion and a potential future star.
Cars

Researchers teach self-driving cars to predict pedestrians’ next moves

University of Michigan researchers are developing a system that teaches self-driving cars to predict pedestrian movement. Humans don't always act in their own best self-interest, so autonomous cars will need to practice protective driving.
Cars

Subaru’s latest VIZIV concept car is pumped full of adrenaline

The Subaru VIZIV Adrenaline is the seventh member of the Japanese automaker's family of VIZIV concept cars. It debuts at the 2019 Geneva Motor Show, but for now, all we're getting is a shadowy teaser image.
Cars

Audi is advancing the tech that teaches cars to talk to traffic lights

Audi is teaching its cars the language of traffic lights. The company developed technology that tells motorists what speed they should drive at in order to catch as many green lights as possible.
Cars

Waymo rules and Apple trails in California self-driving car benchmarks

California's DMV releases annual reports of self-driving car disengagements on public roads. In the most recent reports. Waymo had the best performance, GM Cruise came in second, and Apple's self-driving program was in last place.
Cars

Watch a modified Audi e-tron electric SUV drive straight up a ski slope

A modified Audi e-tron climbed up an 85-percent gradient on an Austrian ski slope in a tribute to a classic Audi commercial. The vehicle used for the stunt sported an extra electric motor and spiked tires.
Cars

Citroën says you could drive its tiny Ami One electric car without a license

Citroën's Ami One concept car is an electric vehicle that's as cute as it is compact. The miniature motor only has a top speed of 28 mph, so the French automaker imagines it as a shareable runaround for short drives.
Cars

Arizona city slammed with $10M lawsuit over fatal Uber autonomous car accident

The family of Elaine Herzberg, the woman struck and killed by one of Uber's self-driving prototypes, has filed a $10 million lawsuit against the city of Tempe, Arizona. They claim Herzberg jaywalked because she was confused by a brick…