Infiniti kills the Emerg-E and reconsiders its flagship

Infiniti Emerg-E

Johan de Nysschen is the man who brought the Audi brand to prominence here in the U.S.

Now, Nysschen is the president of Infiniti. Taking what he learned at Audi, Nysschen aims to send Nissan’s luxury brand in a new direction. First on his list: create a technological and emotional flagship vehicle – but not one like the 7 Series, S-Class, or A8.

Nysschen believes the world doesn’t need another full-size German luxury sedan fighter. Instead, “I do think the world needs an upscale, very emotional, high-performance luxury sedan from Infiniti that might be a different concept,” Nysschen said in a Car and Driver interview.

So where does that leave Infiniti? Apparently, the current thinking is to take the Q70 and place it at the entryway of the luxury market, which would effectively avoid a direct comparison to the German big three. And then add a second flagship above that.

We wonder if that’s a wise move, however. Others have tried and virtually failed. Acura’s RL was a relative sales flop, as was the Volvo S80 in the U.S. Only the newly released Cadillac XTS has made some sales waves in the entry-level luxury sedan market and was the best-seller of its kind in the first quarter of 2013.

Perhaps more dismaying than the down-market push of the Q70 is the cancellation of the Lotus co-developed Emerg-E range-extended electric sports coupe (photo above). “The world isn’t ready yet for a $200,000 Infiniti,” de Nysschen said. Speak for yourself, de Nysschen.

Of all the recent Infiniti offerings, the Emerg-E was by far our favorite despite the fact that even Lotus admitted the vehicle wasn’t the best use of its technology.

It’s a bit confusing to us that while Nysschen admits most U.S. customers have moved away from big luxury sedans and onto other vehicles, he also feels Infiniti needs two flagships.

Do you think Infiniti could make a name for itself with two powerhouse flagship sedans? Tell us in the comment section below.

Movies & TV

To drive its giant virtual world, Ready Player One needed a custom A.I. engine

Steven Spielberg and a visual effects team led by Roger Goyett built a new, virtual universe populated by a host of familiar characters for the Oscar-nominated Ready Player One, but they still had to maintain a powerful emotional depth in…

Watch a modified Audi e-tron electric SUV drive straight up a ski slope

A modified Audi e-tron climbed up an 85-percent gradient on an Austrian ski slope in a tribute to a classic Audi commercial. The vehicle used for the stunt sported an extra electric motor and spiked tires.

These Xbox One exclusives are the definition of quality over quantity

Xbox One has a prestigious collection of handpicked titles that you can't play on other consoles. Here are the latest and greatest Xbox One exclusives, including some that are also available on PC

These are the must-have games that every Xbox One owner needs

More than four years into its life span, Microsoft's latest console is finally coming into its own. From Cuphead to Halo 5, the best Xbox One games offer something for players of every type.

Nissan is using old Leaf batteries to power and connect off-the-grid campers

Nissan has teamed up with trailer manufacturer Opus to design a mobile, weatherproof power pack built with battery cells sourced from the first-generation Leaf. Called Roam, the pack stores enough electricity to power a camper for up to a…

Alfa Romeo’s latest Ferrari-powered F1 race car is ready to hit the track

Alfa Romeo is doubling down on Formula One racing after a decades-long hiatus. Now essentially a support team for Ferrari, its 2019 driver lineup includes a former world champion and a potential future star.

Researchers teach self-driving cars to predict pedestrians’ next moves

University of Michigan researchers are developing a system that teaches self-driving cars to predict pedestrian movement. Humans don't always act in their own best self-interest, so autonomous cars will need to practice protective driving.

Subaru’s latest VIZIV concept car is pumped full of adrenaline

The Subaru VIZIV Adrenaline is the seventh member of the Japanese automaker's family of VIZIV concept cars. It debuts at the 2019 Geneva Motor Show, but for now, all we're getting is a shadowy teaser image.

Audi is advancing the tech that teaches cars to talk to traffic lights

Audi is teaching its cars the language of traffic lights. The company developed technology that tells motorists what speed they should drive at in order to catch as many green lights as possible.

Waymo rules and Apple trails in California self-driving car benchmarks

California's DMV releases annual reports of self-driving car disengagements on public roads. In the most recent reports. Waymo had the best performance, GM Cruise came in second, and Apple's self-driving program was in last place.

Mamma mia! Alfa Romeo will unveil a new model at the Geneva Auto Show

Alfa Romeo told Digital Trends it will unveil a new model at the 2019 Geneva Auto Show. It stopped short of revealing what it has in store, but rumors claim it will be a crossover positioned below the Stelvio.

Citroën says you could drive its tiny Ami One electric car without a license

Citroën's Ami One concept car is an electric vehicle that's as cute as it is compact. The miniature motor only has a top speed of 28 mph, so the French automaker imagines it as a shareable runaround for short drives.

Arizona city slammed with $10M lawsuit over fatal Uber autonomous car accident

The family of Elaine Herzberg, the woman struck and killed by one of Uber's self-driving prototypes, has filed a $10 million lawsuit against the city of Tempe, Arizona. They claim Herzberg jaywalked because she was confused by a brick…

Mercedes lets the sun shine in one last time with SLC Final Edition convertible

The Mercedes-Benz SLC convertible sports car is going out of production. Launched in 1996 as the SLK, the model has been a fixture in the Mercedes-Benz lineup across three generations.