Jaguar to assault BMW from all sides with new hybrid-powered coupes, sedans, and wagons

jaguar to assault bmw from all sides with new hybrid powered coupes sedans and wagons c x16
Jaguar will unveil three new models and three new hybrid powertrains as close to 2015 as possible.

Just when we thought the German and British rivalry was beginning to cool, Jaguar announces a full-out assault on the BMW product line.

We’ve known for months that Jaguar has a BMW 3 Series-fighting mid-size sedan in the works. Now we’re learning, however, that the British brand aims to drop both another compact coupe and a new wagon as close to 2015 as possible.

Based upon Jaguar’s new iQ[Al] aluminum architecture, the new vehicles will be powered by three new hybrid drivetrains that Jaguar is feverishly developing.

The new Jaguar hybrid drivetrains will be distinctly separate from the Range Rover hybrid system. The Jaguar units will cut C02 and also improve performance, “even if only for short bursts, like KERS in F1,” said Jaguar Global Brand Director Adrian Hallmark in an interview with Auto Express.

“In order to play among the big animals in automotive and to be anchored in the mind of customers you have to have offered something unique, to be first in market,” Jaguar Land Rover Director of Research and Technology, Wolfgang Epple, said in a European Automotive News interview.

“We want to build the best-looking car in the segment, so design appeal is number one,” Hallmark added.

Jaguar Land Rover is so keen on improving R&D that it has announced a new National Automotive Innovation Campus that will be built in central England for a paltry $151 million.

We’re not sure what Jaguar could do that’s new and hasn’t yet been done in terms of hybrid sports sedans or wagons. We suppose that Jag could make a relatively affordable hybrid compact sports coupe. Even that, though, isn’t revolutionary.

Regardless, we would love to see the Brits take on the Germans for European sport luxury dominance. After having driven the Jaguar F-Type, we think that Jag has the design and performance chops to give Fritz and his friends a run for their money.


BMW’s 2020 M340i will show off mix of tech and luxury at the Los Angeles show

The 2020 3 Series represents the seventh generation of BMW's bread-and-butter luxury sedan. Where previous generations emphasized the driving experience, the 2020 3 Series focuses more on tech than ever before.

Born to run (forever): The most reliable cars you can buy right now

We all dread the thought of our car turning into a money pit, but choosing a dependable vehicle from the start can help us rack up countless care-free miles. Here, we've rounded up some of the most reliable cars available.

Where are you going this weekend? These 5 off-road vehicles say 'anywhere'

The body-on-frame SUV is going extinct, but there are still several options for buyers looking to skip the asphalt. To help you sort the good from the bad, we've rounded up the best off-roaders currently available.

Jaguar’s rally-ready F-Type roadster is happiest off the pavement

Jaguar is celebrating the XK120's 70th birthday by turning the F-Type roadster into a rally warrior. Built to FIA specifications, the model receives suspension and braking upgrades plus a full roll cage to protect the occupants.

Our favorite fuel-efficient cars are as frugal as they are fun

You don't need to opt for a hybrid or an all-electric ride in order to achieve good fuel economy. These vehicles pack both performance and style, whether you're in the market for a luxury sedan or a game-changing pickup truck.

Out of juice? Learn how to jump-start a car with this quick guide

Jumping a car is a simple procedure, but not everyone knows how to properly do so. To make things easier, we've put together a quick-hit guide on how to fire up your vehicle using jumper cables and a second power source.

Many adults believe fully self-driving cars are already traversing U.S. highways

The American Automobile Association tested cars with features such as lane-keeping and adaptive cruise control and found them lacking in real-world conditions. Forty percent of surveyed U.S. adults think self-driving cars exist now.

Prep your car for the coming snow and sleet with these cold weather tips

Driving in the winter, whether downtown or across the country, is rarely easy. Luckily, we've put together a quick rundown of a few things you should do to winterize your car before the snow officially hits.
Digital Trends Live

DT Daily: Waymo’s driverless cars, ‘Fallout 76’ tips, and Racella

In today's episode of DT Daily, we discuss Waymo's foray into the ridesharing sector, along with various tips for making the most of the recently launched Fallout 76. We also sit down with singer Racella to chat about her new EP, Waves.

Want to keep connected on the road? Here are 5 ways to add Bluetooth to your car

The best way to make an old ride feel young again is to bring it up speed with the 21st century. Here's how to properly add Bluetooth to your vehicle, via independent kits, vehicle adapters, or aftermarket head units.

Jeep’s outdoorsy Gladiator pickup truck bares it all ahead of schedule

Jeep will introduce the long-promised Wrangler-based pickup truck at the 2018 Los Angeles Auto Show. Named Gladiator, the model was designed to conquer the great outdoors, not for the construction site.

The hamster-friendly 2020 Kia Soul will rock out at the Los Angeles Auto Show

Kia has released a teaser image to preview the next Soul. Scheduled to make its debut at the 2018 Los Angeles Auto Show, the 2020 Soul will keep the outgoing model's boxy proportions but it will wear a sharper design.

2020 Toyota Corolla sedan aims to offer sharper handling, better tech

The 2020 Toyota Corolla sedan gets the same upgrades as the recently-introduced Corolla hatchback, including a firmer foundation, new engine, and more tech features. Will that be enough to keep the long-lived Corolla nameplate relevant?

Startup Rivian exits stealth mode with a bold promise to electrify off-roaders

Electric car startup Rivian has finally turned off stealth mode and provided details about what it's been working on since 2009. It will build battery-powered off-roaders instead of taking on Tesla and others in the luxury EV segment.