Jaguar wants to stay exclusive while rapidly growing model lines

2016 Jaguar XJ
2016 Jaguar XJ
Jaguar’s head of design, Ian Callum, has stated that the XJ will be replaced and the British automaker is planning to build out its model range soon, according to Autocar.

“The reality is a capacity issue. It’s the biggest restraint,” he said.

Jaguar/Land Rover’s annual sales will hit capacity of around 650,000 units across its three UK factories as soon as the newly-revealed XE sedan and F-Pace crossover hit their production stride. JLR also plans to add a new factory in Slovakia in 2018.

“JLR doesn’t want to be BMW or Audi in size,” Callum said. “Chasing volume relentlessly is a problem. We don’t have aspirations for more than a million a year between us. You can lose prestige.”

Porsche and Ferrari have expressed similar concerns about maintaining exclusivity, albeit in even smaller numbers. Though that may be the brand’s present sentiment, surely BMW and other German luxury manufacturers had similar thoughts at one point. While Jaguar/Land Rover has been around a while, only after Tata took ownership and reliability issues were shored up did the brands really hit sales milestones. Opinions about scale could change over time.

Callum said Jaguar doesn’t wish to build multiple bodystyles of the same car (as BMW tends to do) but will instead add a variety of model lines. “We’d like to do more volume of the cars we’ve got. That’s where growth will come from: additional lines.”

Beyond mentioning that the XJ would be replaced in the not-too-distant future, Callum noted that his team was “continuously talking about a smaller Jaguar,” though there aren’t any current production plans for a sub-XE.

The XJ’s design still has a place in Callum’s heart, though. “People think it’s brand new if they haven’t seen it before.” Apparently the automaker wants to make the successor more practical, but Callum asserted that style is equally important.

Cars

Audi’s traffic light information system shows the challenges facing V2X tech

Audi’s traffic light information system is among the first commercial applications of potentially game-changing V2X tech. So how does it work in the real world? We spent a few days getting stuck at red lights to find out.
Cars

2020 Cadillac CT5 luxury sedan gets turbocharged power, chiseled looks

The 2020 Cadillac CT5 replaces the CTS in the General Motors luxury brand's lineup. Cadillac will unveil the CT5 at the 2019 New York Auto Show in April. Until then, it's keeping most details under wraps.
Cars

Karma Automotive continues clawing back from the brink with three new cars

Karma Automotive will bring three new cars to the 2019 Shanghai Auto Show, including a long overdue redesigned version of its Revero plug-in hybrid and an all-electric concept car.
Cars

Check to see if your Honda or Acura vehicle is part of the latest Takata recall

Honda has recalled more than a million vehicles in the U.S. that contain faulty and potentially lethal Takata airbag inflators. The notice is part of an ongoing recall by 19 automakers that affects tens of millions of vehicles.
Cars

Sibling rivalry: The Tesla Model Y takes on the Tesla Model 3

Tesla expanded its lineup with a fourth car named Model Y. It's an electric crossover positioned as a more spacious alternative to the Model 3. The two cars share about 75 percent of their components, but they're aimed at different buyers.
Cars

Can electric cars be S3XY? Tesla says yes with the new Model Y crossover

Tesla introduced a crossover named Model Y at its design studio in Los Angeles. It's a more spacious alternative to the Model 3 it shares 75 percent of its parts with, and is a smaller sibling to the Model X.
Cars

Automakers are spending billions on self-driving technology people are afraid of

Automakers are spending billions of dollars on developing the technology that will power self-driving cars, but research shows consumers have no interest in giving up control. Will they ever recoup their investment?
Cars

Adventurous and electric, Porsche’s second station wagon will arrive in 2020

The Mission E Cross Turismo concept Porsche unveiled during the 2018 Geneva Auto Show will morph into a production model tentatively named Taycan Cross Turismo. This 600-horsepower electric station wagon will arrive in showrooms by 2021.
Cars

Mustang-like and electrified. What did Ford just show a preview of?

Ford posted an enigmatic picture of a blue Mustang emblem on a black background right as Tesla prepared to introduce the Model Y. Is the Blue Oval teasing a hybrid Mustang, or is it previewing a Mustang-inspired, battery-powered crossover?
Cars

Amazon and Kia team up to simplify EV home-charging station installs

Kia Motors announced a new program with Amazon for electric vehicles. Customers planning to purchase a new Kia EV or PHEV can check out recommended Level 2 240-volt home charging stations and arrange installation in their homes.
Cars

Unrestrained by heritage, Polestar sets its sights on becoming a digital brand

With no heritage to worry about, Polestar is free to move full-speed ahead towards its goal of becoming a digital brand. All of the company's upcoming models will be electric, and they will inaugurate an Android-powered infotainment system.
Emerging Tech

Awesome Tech You Can’t Buy Yet: Write music with your voice, make homemade cheese

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Cars

Fisker plans sub-$40,000 electric SUV with 300 miles of range for 2021

Fisker Inc. plans to launch an electric SUV with a base price of under $40,000, and a range of around 300 miles in 2021. The unnamed vehicle could compete with the Tesla Model Y, if it ever gets into production.
Cars

Tesla gives us a cryptic look at its cyberpunk, Blade Runner-inspired pickup

Tesla has started designing its long-promised pickup truck. The yet-unnamed model will come with dual-motor all-wheel drive and lots of torque, plus it will be able to park itself. It could make its debut in 2019.