The K900 is the $70,000 Kia the one percent didn’t know it wanted

kia confirms 70000 k900 flagship sedan reason
Someone over in Seoul must be munching on the crazy kimchi because a $70,000 Kia is mental.

When Kia and Hyundai hit the American market, both Korean carmakers aimed for the bottom, selling some of the dreariest cars imaginable. Over the last several decades, however, both have moved markedly up market, selling some great looking, nicely performing coupes, hatches, sedans, and crossover.

Although they’d made respected named for themselves with 100,000-mile warranties and exceptional build quality, both brands struggled to pinpoint an identity.

It seemed Kia would become a youthful, accessible brand with peppy and cute cars, while Hyundai would skew a bit more upscale and aim for Cadillac, Lexus, and Mercedes-Benz.

Then, suddenly, the sister brands decided they both wanted to be the sporty Korean car company. In fact, Hyundai recently announced it was forming a performance-oriented sub-brand. This is all well and good. In my opinion, though, sporty isn’t a good fit for either automaker.

Now, though, Kia seems to be making an up-scale move of its own with the K900 rear-wheel drive flagship sedan that will be priced between $50,000 and $70,000 and offer either a V6 or V8 powertrain.

Now I am really confused. Kia had me with the classic, sporty, and decidedly Germanic lines of its Optima sedan that – in Turbo form – was a must-buy for $28,000.

But a $70,000 Kia? Someone over in Seoul must be munching on the crazy kimchi because I can’t believe anyone is going to be interested in spending that kind of money on a sedan – no matter how good looking – if it has the same grille as a $16,000 Kia Forte.

Kia will official unveil the terribly named K900 next month at the Los Angeles Auto Show. I’ll be on the show floor and will be sure to bring you my final impressions once I see the thing in the flesh. Perhaps Kia can get clever enough to impress me. We’ll have to see.

Product Review

It's not a spy, but you still won't want to friend Facebook's Portal+

Facebook has jumped into the smart home game with the Portal+, a video-calling device featuring an Amazon Alexa speaker and a screen. While it has lots of cool calling features, we’re weary of Facebook taking up counter space in our home.
Movies & TV

'Prime'-time TV: Here are the best shows on Amazon Prime right now

There's more to Amazon Prime than free two-day shipping, including access to a number of phenomenal shows at no extra cost. To make the sifting easier, here are our favorite shows currently streaming on Amazon Prime.
Home Theater

The best movies on Netflix in November, from 'Buster Scruggs’ to ‘Dracula’

Save yourself from hours wasted scrolling through Netflix's massive library by checking out our picks for the streamer's best movies available right now, whether you're into explosive action, witty humor, or anything else.
Cars

Born to run (forever): The most reliable cars you can buy right now

We all dread the thought of our car turning into a money pit, but choosing a dependable vehicle from the start can help us rack up countless care-free miles. Here, we've rounded up some of the most reliable cars available.
Cars

2020 Toyota Corolla sedan aims to offer sharper handling, better tech

The 2020 Toyota Corolla sedan gets the same upgrades as the recently-introduced Corolla hatchback, including a firmer foundation, new engine, and more tech features. Will that be enough to keep the long-lived Corolla nameplate relevant?
Cars

Startup Rivian exits stealth mode with a bold promise to electrify off-roaders

Electric car startup Rivian has finally turned off stealth mode and provided details about what it's been working on since 2009. It will build battery-powered off-roaders instead of taking on Tesla and others in the luxury EV segment.
Cars

Fisker failed. But now the EV pioneer is ready for an epic redo

Henrik Fisker has already had a career most executives can only dream about. He designed the BMZ Z8, a couple of Aston Martins, and his own Fisker Karma. But he’s got a plan to disrupt the auto industry, forged by lessons learned over the…
Cars

Honda will squeeze another model into its SUV lineup at the Los Angeles show

Honda will introduce a new SUV with a familiar nameplate at the 2018 Los Angeles auto show. It envisioned the 2019 Passport as a five-seater alternative to the eight-seater Pilot. The two models will share a platform and many tech features.
Cars

Uber rolls out rewards program that lets its most loyal riders lock in prices

Uber launched a new loyalty program today called Uber Rewards. It offers frequent riders credits to Uber Eats, car upgrades, and the ability to lock in prices on their most traveled routes.
Cars

The world’s first 3D-printed titanium wheels are so intricate they look fake

HRE Performance Wheels and GE Additive have teamed up to create the world's first 3D-printed titanium wheels. They are not only impressively durable, but extremely lightweight as well.
Emerging Tech

Awesome Tech You Can’t Buy Yet: A.I. selfie drones, ‘invisible’ wireless chargers

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Emerging Tech

Smarter cities need smarter addresses. And you just need 3 words

To make really smart transportation choices, more precise location data will have to be integrated with citywide transportation data. Here’s how one company is mapping the world by using just three words.
Cars

Lamborghini transforms the Urus SUV into a dual-purpose race car

Breaking stereotypes and tradition, Lamborghini has turned the Urus SUV into a race car that's equally at home on a paved track and on a dirt trail. The ST-X concept gets bigger air intakes, a full roll cage, and center-locking alloy…
Cars

Jaguar’s V2X technology will keep you from getting stuck at red lights

Jaguar wants to make sure you never have to rush through a yellow light again. The carmaker is building tools that will tell you what speed you'll need to drive to avoid getting stuck at a red light.