The museum is still located right next to the company’s only factory, and it still takes up two floors. However, the new look gives visitors a glimpse into the company’s earliest days, as well as a look at what the future holds. Notably, enthusiasts can admire a 1963 350 GT — the very first Lamborghini, the only convertible Miura ever built, and the only right-hand drive LM 002 in existence. The Urus concept, an off-roader that will spawn a production model in 2018, is also prominently displayed.
The museum puts a special emphasis on models that ushered in important technical innovations, including a few that we take for granted today. These include the first four-wheel drive Diablo, the P 140 with its aluminum chassis, the carbon fiber-bodied Sesto Elemento, and the hybrid Asterion concept that was presented during the 2014 edition of the Paris Auto Show.
A large part of the museum is dedicated to the Miura, which is celebrating its 50th birthday this year. Several race cars and racing engines are also on display, and visitors are encouraged to take a virtual hot lap in Lamborghini Super Trofeo car by using a pair of virtual reality sets. Better yet, the lap is experienced while sitting in a bucket seat pulled straight from the Huracán assembly line.
Also new is a large family tree that shows the lineage of every single model that Lamborghini has built since its inception. Visitors who want to find out more about a specific car can use four monitors to look up data such as technical specifications and production figures.
Interested? Lamborghini’s revamped museum is located about 25 minutes north of Bologna in Italy. It’s open to visitors Monday through Saturday from 10 a.m. to 5 p.m.