Skip to main content
  1. Home
  2. Cars
  3. News

Lamborghini’s new Urus SUV is a connectivity benchmark for its future cars

Ronan Glon
By
Lamborghini Huracan Performante
Ronan Glon/Digital Trends

The tremendous forces acting upon the automotive industry won’t make Lamborghini water down its cars. If anything, the storied Italian brand will double down and keep seeking ways to push performance, power, and design to the next level. It’s not ignoring motorists’ call for more in-car tech, however.

“Our clientele is demanding in terms of tech and we are responding,” explained Alessandro Farmeschi, Lamborghini’s chief operating officer, in an interview with Digital Trends. He attributed this ongoing shift to the company’s relatively young clientele. “The average buyer is between 35 and 45 years old, so many of them have technology backgrounds. They’re young entrepreneurs,” he pointed out.

Recommended Videos

The Urus, the company’s first SUV since the war-zone ready LM002 of the 1980s, boasts a surprisingly high level of technology. Lamborghini installed a driver-configurable digital instrument cluster behind the steering wheel, a solution also found on the brand’s super sports cars, and it embedded two screens in the center console. The top screen runs the infotainment system, the navigation software, and provides connectivity options. The bottom screen lets the front passengers adjust the climate control settings or move the seats, and it also allows them to manually write an address into the infotainment system using handwriting recognition software.

Clearly, this is a new type of Lamborghini. “Those who buy an Urus want to have comfort, they want to have infotainment,” Farmeschi told us. It’s the first of its kind but it won’t be the last.

“For our super sports cars, it’s clear that the level of connectivity we have in the Urus will be a benchmark for the future. I think more and more the new generations are eager to have this kind of connectivity and infotainment,” Maurizio Reggiani, the head of Lamborghini’s research and development department, told Digital Trends. His team focused on connectivity from the get-go. “We designed the car to be more connected, not only with the world but with some service we can offer.”

Infotainment isn’t the only element that will trickle down from the Urus. Reggiani also named the anti-roll system as a tech feature we could see in Lamborghini’s future two-seater models, though it won’t be exactly the same. Lamborghini needed to take into account the possibility of owners going off the beaten path, which isn’t a concern in a car like the Aventador S.

Editors' Recommendations

Topics
Ronan Glon
Ronan Glon
Contributor
Ronan Glon is an American automotive and tech journalist based in southern France. As a long-time contributor to Digital…
Are EVs more expensive than gas cars? It’s complicated
Front three quarter view of the 2022 Volvo C40 Recharge electric car.

Cost is a major consideration no matter what kind of car you're buying. Electric vehicles are great options for helping to save the environment, but what use is that if they're outside of your budget? Let's take a look at the factors that go into pricing electric vehicles and see how they stack up against traditional cars.

Do electric vehicles cost more than traditional cars?
Electric vehicles have a higher up-front cost than gas cars but are less expensive over the course of their lifetime, primarily due to cheaper fuel. Several studies break down this total cost of ownership. Consumer Reports estimates that "for all EVs analyzed, the lifetime ownership costs were many thousands of dollars lower than all comparable ICE (internal combustion engines) vehicles’ costs, with most EVs offering savings of between $6,000 and $10,000."

Read more
Volocopter nails first flight of its VoloConnect eVTOL aircraft
The VoloConnect electric aircraft takes to the skies for the first time.

You may know Volocopter for its extraordinary 18-rotor electric vertical-takeoff and landing (eVTOL) aircraft, but the German company has also been working on several other designs suitable for different kinds of flights.

One of these is the VoloConnect, an eVTOL fixed-wing aircraft capable of carrying four passengers on journeys of up to 60 miles at speeds of around 155 mph.

Read more
Luxury cars continue to burn on abandoned cargo ship
The Felicity Aces ablaze in the mid-Atlantic.

A cargo ship that has been ablaze in the mid-Atlantic since last week is reported to be carrying around 4,000 vehicles worth hundreds of millions of dollars.

An estimate published on Monday by risk solutions company Russell Group suggested that the Felicity Ace cargo vessel has on board around $400 million worth of vehicles, many of them luxury cars from the likes of Porsche, Audi, Bentley, and Lamborghini.

Read more