Land Rover Heritage Driving Experience launches in U.K.

Land Rover Heritage Driving Experience

It’s often said “they don’t make them like they used to,” but now Land Rover is giving the public the opportunity to find out if that’s true.

The British maker of sturdy 4x4s is joining its sister brand, Jaguar, in offering a “Heritage Driving Experience” that lets just about anyone get behind the wheel of some classic vehicles.

As with Jaguar’s program, the Land Rover Heritage Driving Experience will be offered in the U.K. only, operating out of Land Rover’s customer test facility in England’s West Midlands.

Participants can choose from multiple packages with different mixes of vehicles, and get instruction from Land Rover’s own pros. The driving packages range in price from £85 to £250 ($130 to $384), or participants can choose to just ride along as a passenger for £40 ($61).

The entry-level “Series I, II, and III Vs Modern Defender” option is exactly what it sounds like, providing access to the off-road ready models that are arguably the soul of Land Rover.

There’s also a “Historic Drives” package, which includes both on- and off-road driving in one of three vehicles: a vintage Series model, Range Rover, or 101 Forward Control, with its unusual flat-nose design.

“Range Rover Then & Now” offers a retrospective on Land Rover’s current flagship. Drivers get to compare a classic Range Rover with a brand-new 2015 model on a track and off road.

Finally, “The Collection” includes an example of every significant model from Land Rover’s past, including production vehicles, military vehicles, and ones prepped for expeditions. It sounds like a diehard Land Rover fan’s dream.

For a carmaker that’s been around as long as Land Rover, history is a very important. It imbues the brand with a caché that goes beyond the talents and pitfalls of any vehicle it’s selling right now.

Most carmakers like to talk about their history, but Land Rover deserves credit for letting at least a few people get a much more substantial taste of it. And for exposing a fleet of valuable classics to the potential abuse of John Q. Public.

Product Review

The all-new 3 Series proves BMW can still build a compelling sport sedan

Seat time in the entry-level BMW 330i ($41,425) and M340i xDrive ($54,995) will test the German automaker’s commitment to driving dynamics, powertrain refinement, and cutting edge technology.
Emerging Tech

This unusual nature-inspired robot is equally at home on land or in the water

This intriguing, nature-inspired robot may look unusual, but it's impressively capable of moving on both land and water without problem. Heck, it can even travel on ice if necessary.
Cars

These winter-warrior cars will never leave you out in the cold

Snow can be an absolute pain if your vehicle isn't optimized to handle that sort of terrain. If brutal snowstorms are an annual part of your life, we recommend you pick up one of these winter-ready vehicles.
Cars

Thinking of opting for a car with a diesel engine? Here's what you need to know

Modern diesel-powered models prove that it is possible to build a clean, efficient diesel engine without sacrificing performance. Here's what you need to know about diesel cars, and how they differ from gasoline-powered models.
Cars

2020 Toyota Supra caught hiding in a trailer without a shred of camouflage

Toyota's plan to once again lure enthusiasts into showrooms involves bringing back the Supra, one of its most emblematic nameplates. Here's what we know so far about the upcoming coupe, which Toyota is developing jointly with BMW.
Cars

NYC mandates minimum wage for Uber, Lyft, other app-based rideshare drivers

New York City's Taxi and Limousine Commission approved a rule that drivers for companies such as Uber and Lyft must be paid at least minimum wage, even though they are independent contractors. The new pay rate includes operating costs.
Cars

Driving a prototype 2020 Passat at Volkswagen’s Arizona Proving Ground

Volkswagen’s Arizona Proving Ground is where new cars are tested to the breaking point, including the 2020 Passat midsize sedan. Ride along as the new Passat completes testing ahead of its 2019 launch.
Cars

LM Industries’ autonomous shuttles head to Phoenix, Sacramento campuses

LM Industries will deploy Olli low-speed autonomous shuttles at school campuses in Arizona and California as part of its ongoing "fleet challenge," which asks local groups to propose uses for autonomous vehicles.
Cars

Bosch’s CES-bound shuttle concept takes us on a trip to a not-too-distant future

Bosch envisions a future in which driverless shuttles occupy their own market segment. The German firm won't build the shuttles, but it wants to provide everything else, ranging from the drive system to the apps used to hail them.
Emerging Tech

A lidar-equipped truck knows exactly how much de-icer to apply on roads

Lidar is best known as the laser-based technology that helps self-driving cars sense their surroundings. But the city of Knoxville has another, more seasonal use for it: De-icing roads.
Product Review

Boring takes a back seat as 2019 Corolla Hatchback mixes fun with practicality

We drive the 2019 Toyota Corolla Hatchback, the latest hatchback to bear the Corolla name. As the best-selling nameplate in automotive history, Toyota has high expectations to meet. This model mostly lives up to the legacy.
Cars

Hertz speeds up car rentals with biometric scan technology

Biometric security technology that uses face, fingerprint, and voice recognition is gaining traction, with Hertz emerging as the latest company to incorporate it into its daily operations.
Product Review

Inside Maserati's Levante SUV beats the heart of a Ferrari

Maserati’s luxury SUV gets a shot in the arm by way of Ferrari-derived V8 power, but is it enough to go toe-to-toe with the established players in the high performance sport-utility segment? Let’s find out.
Mobile

McLaren puts the pedal to the metal in special-edition OnePlus 6T

The OnePlus 6T is yet another flagship killer smartphone, bringing powerful specifications to a much lower price than the competition. Now, OnePlus has teamed up with McLaren for the OnePlus 6T McLaren Edition.