“What will it take to get you in this car?” It’s a question dealers often ask, even though they don’t have much to offer. Gas coupons? Free floor mats? Major incentives are few and far between. However, things are different at Mercedes-Benz’s Maybach. The German luxury brand is offering $100,000 cash back on its 57 and 62 models.
Mercedes is getting rid of Maybach, so the $100,000 incentive is the automotive equivalent of a store-closing sale. When the brand was launched in 2002, the goal was to sell 1,100 cars per year, but in 2010 only 157 Maybachs rolled out of dealerships.
Lopping $100,000 off the sticker price still makes for a pretty expensive car. The 57 will cost $276,300 with the incentive; the larger 62 will cost $327,700. However, all that money buys a lot of car. The two models’ names refer to their wheelbases, a limo-like 57 inches or 62 inches. Both models are powered by a twin-turbocharged 5.5-liter V12. It makes 543 horsepower and 664 pound-feet of torque. Or, upgrade to the “S” models, which have 6.0-liter V12s that produce 620 hp and 738 lb-ft.
Maybach was a prestigious German automaker before World War II, and was resurrected by Mercedes to compete with BMW-owned Rolls-Royce and Volkswagen-owned Bentley. However, its sales were kept down by more than its esoteric name. In 2002, Maybachs seemed like glorified S-Classes, and they were never updated. A new Maybach is essentially a ten-year-old car. For example, it has a five-speed automatic transmission; it’s competitors have six- and eight-speeds.
In a way, this fire sale incentive brings a Maybach’s price closer to its value. Every new car is not a sales success, but it is rare to see a company as desperate to get rid of inventory as Mercedes is with these land yachts. The parent company needs to hurry, because it plans on rolling out high-end S-Class models to replace the Maybachs in 2013. So, if you have about $300,000 handy, and want a car that nobody else has, find a Maybach dealer. No one may want these cars now, but that means they’re bound to be collectible in a few decades. Act now, because everything must go.
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